Documente Academic
Documente Profesional
Documente Cultură
MILOS KUSTUDIJA
MATT ZANEY
DUSTIN PACE
Strategic Management in Action: Functional
Functional
Strategic Management in Action: Process
Organizational
Fig 5.2
Inputs Capabilities Used to Outputs
Transform
1. PRODUCT STRATEGIES
Design
Production – Operations
Marketing
2. PEOPLE STRATEGIES
HR
PRODUCTION-OPERATION
• Process of creating and providing goods and services
MARKETING
• Directed at effectively and efficiently managing the two C’s
(customers and competitors)
Functional Strategies – The People
EMPLOYEE SUGGESTIONS
IMPLEMENTED
Functional Strategies – The Support Process