Prepared For

GO IFEX 2019
 PRODUCT DESCRIPTION

ABOUT

Chocolate Lu Ve plays role as an alternatives of

Chunk
Vanilla Brownies
Strawberry Sauce
• guilt-free
• vegetarian-friendly
• Lactose intolerance friendly
choice of ice cream as LuVe is a 100% soy-based ice
cream.

Vanilla Strawberry Chocolate Chunk

Soy milk Soy milk
INGREDIENTS Vanilla Chocolate flavour
Strawberry Sauce Dark Chocolate Chunk
Floor Plan GoIfex
Updated 7 Februari
BRIEF LUVE AREA
3m 3m 3m

LC Board Letter “Luve”

3m

YOGA CHALLENGE AREA PHOTO BOOTH AREA

4m
3m

backdrop
SELLING AREA Booth
6m
lain
LOUNGE AREA

LC Board letter “Luve”

9m

BEAN BAG RUMPUT Area : Indoor (JCC plenary hall)

SINTETIK KAYU
LAMPU
Tone Color : white , blue (luve), green (untuk environmentnya)
CAMERA Booth Selling : 3 x 3 m
Backdrop 2 PHOTO BOOTH
sisi

*brief ini sifatnya tidak mutlak. EO dipersilahkan explore denah penempatan untuk tiap activity
ACTIVITY

SELLING AREA LOUNGE

ITEM 1. Ambience : Chill
1. Backdrop 2. Backdrop
• Logo Luve White • Design: Clean, Simple, elegant
• Background biru • Tone : biru Luve & White
• Ada gambar product dan logo LuVe White.
• Gambar produk (bisa di copot2) • Ada graphic ingredients : soy milk/soy beans
• Tagline luve • Logo LuVe  white
• Ada tagline #NonDairyDelights
3. Wall of LuVe
2. Booth selling (sudah ada) • Tempat untuk menaruh foto hasil photobox

Menu
1. LuVe Bowl :
LuVe, granola, buah kering, coconut flakes
2. LuVe cup

Brief backdrop dan Wall of LuVe

 WALL OF LUVE DAN BACKDROP FOR LOUNGE

4m

Lampu sorot Lampu sorot

2m Wall of luve Backdrop lounge Wall of luve

700 m 3.6 m 700 m

SELLING AREA

BOOTH SELLING BACKDROP SELLING AREA

(SUDAH ADA) (P X T = 3 X 2 m )

(lampu) (lampu)

2m

3m
Size : 3 x 3 m DESIGN SAMAKAN DENGAN DESIGN BACKDROP LOUNGE
3 sided • Design: Clean, Simple, elegant
• Tone : biru Luve & White
• Ada gambar product dan logo LuVe White.
• Ada graphic ingredients : soy milk/soy beans
• Logo LuVe  white
• Ada tagline #NonDairyDelights
ACTIVITY

PHOTO BOOTH YOGA CHALLENGE

ITEM : Photo booth Board branding LuVe
• PxL=2x2m
• Tone color yang harus ada = blue (luve), white
• Ambience: yoga, ada 3D packshot LuVe, veggie
MEKANISME
• Pembelian 2 LuVe atau LuVe bowl free photo booth
ITEM : Yoga Challenge Board branding LuVe
• PxL=2x2m
• Tone color yang harus ada = blue (luve), white
• Informasi tentang Challenge (di board terpisah, bukan di backdrop)
MEKANISME
1. Ikuti gaya-gaya yoga di board membentuk huruf “L U V E”
2. Upload ke instastory
3. 30% off Luve

Reference gaya dan contoh

Reference graphic untuk board
ambience backdrop
DESIGN LIST SUMMARY
1. Backdrop selling area
2. Backdrop lounge
3. Wall of Luve
4. Backdrop photo booth
5. Backdrop yoga challenge

ORNAMENT & OTHER

1. Stagging
2. Synthethic grass untuk area lounge, yoga challenge, dan photo booth
3. Vinyl kayu untuk selling area
4. Ornament for Activity area (lounge, photo booth, yoga challenge)
5. Letter board logo LuVe dan Campina
Giant 3D packshot LuVe (2 pcs)
Bisa dijadikan properti