MBA-ITB Final Project

Writing Workshop
FEBRUARY 23, 2019

ATIK APRIANINGSIH
Final Project Grading
• Supervisor (25%)
• Writing process
• Final report quality
• Examiner (75%)
• Quality of Content and
Report
• Quality of Presentation
• Quality of Argumentation
• Assurance of Learning
• Integrative thinking on
quality of content and report
• Communication skill 
supervisory process
• Ethical responsibility quality
of content and report and
supervisory process
• Leadership on supervisory
process
• Global awareness quality of
content and report
Goals of MBA
CREATIVE AND CULTURAL
PROFESSIONAL
ENTREPRENEURSHIP
• Focusing on providing • Fousing on providing the
necessary skills and necessary skills and
kowledge required to knowledge to start a
manage and grow the business in a creative and
business, especially in cultural industry and
medium or large size manage and grow the
company new business.
• Creating future manager • Creating future
entrepreneur in a creative
and cultural industry
General Format
PROBLEM SOLVING FORMAT
• Introduction
• Business Issue Exploration
• Business Solution
• Implementation Plan

RESEARCH FORMAT
• Introduction,
• Literature Review
• Research Methodology
• Analysis and Discussion
• Conclusion

BUSINESS REPORT FORMAT

• Introduction
• Business Exploration
• Business Plan
• Business Report
• Conclusion
 Problem Solving Format
1. Introduction

• Background
An narration of how the student encountered the business assignment that
became the topic of their Final Project.
• Compamy Profile
• The history of the company,
• The industry, or scope of business, of the company,
• Description of the unit or branch analyzed in the Final Project,
• The business issue faced by said unit.
• Why there is a necessity for the business issue to be solved
• The urgency
• How to find indicators to determine whether the issue has been solved.
 Problem Solving Format
2. Business Issue Exploration
2.1. Conceptual Framework
• Purpose: help in finding the root cause of the business issue.

• The criteria of a good conceptual framework are a good balance of rigor

and relevance, i.e.:
• Having sufficient theoretical basis, and
• Relevant to the actual existing business context

• Content:
• the internal aspect of the company
• the industrial situation
 Problem Solving Format
2. Business Issue Exploration

2.2. Analysis of Business Situation

• all the factors will help the readers to understand the business situation of
the company/industry involved
• cite the source of data and the methods used.
• Two alternatives
• research methodology and business analysis as separate sections
• the explanation can be given before presenting the data and the analysis
2.3. Conclusion of the Business Analysis
• analyze the results of the exploration holistically;
• a conclusion on which factor(s) act as the root cause of the business
issue.
• multiple main factors  focus on a subset (one or more) of those factors.
 Problem Solving Format
3. Business Solution
3.1. Business Solution Alternatives
• develop several solution alternatives that may help solve the issue.
• state all alternatives coming to mind, not only the most potential

3.2. Analysis of Alternatives

• Selection process of alternatives
• All data, assumptions, criteria, calculations, arguments and other analysis must be elaborated.
• The reason why a particular analysis technique is used must also be elaborated
• the chosen alternative  the most optimum solution (feasible and having most
potential for application)
• Managerial implication
 Problem Solving Format
4. Implementation Plan and Resource Requirements
4.1. Implementation Plan
• Necessary activities, and how they are related to each other
• The people or unit(s) responsible for those activities
• Timing of the activities
• The flow of information, goods, and money happening alongside the activities.
• The use of a flowchart diagram, and the standards of conducting project management are
highly recommended to illustrate the above items.
4.2. Resource Requirements
• human resources
• technology resources
• monetary resorces
• other resources and support
Research Format
1. Introduction
• Research Background
• Research Question
• Research Objective
• Research Scope
• Writing Structure
 Research Format
2. Literature Review
• The analysis of the published literatures related with the
research problem.
• The overall structure of the literature review should depend on
each research needs.
• Typically, the literature review consists of
• the key concept of a term
• the description of the theoretical framework
• the elaboration of the research approach
• the review of the previous studies
• a brief diagram of conceptual/theoretical framework usually ends this
chapter of literature review.
Research Format
3. Research Methodology
• The research approach, method, data used to solve the research problem.
• Typically, it consists of (not limited to)
• Research design
• Research method
• Instrument’s development
• Data analysis plan
• Problem Solving Design
• Formulation of
• Objective
• strategy mapping
• operationalization strategy
• action plan,
• evaluation control plan.
Research Format
4. Analysis and Discussion
• The results from the analysis of the data
• descriptive or exploratory/confirmatory analysis (validity test, reliability test)
• the result of each research questions.

•  Discussion of the research findings

• the findings with the theoretical body of knowledge that they use in literature review
• also address the practical implication of their findings.
• Business problem solving
• formulation of objective
• strategy mapping
• operationalization strategy
• action plan.
Research Format
5. Conclusion

• the brief conclusion of the overall research

process
• contains
• the main findings from the study
• brief practical contribution
• the limitation of study.
Business Report
1. Introduction and 2. Business Exploration

1. Introduction
• Brief profile of the company
• the history of the company
• the industry, or scope of the business, of the company.

2. Business Exploration
• Business exploration through internal and external
analysis.
• As a basis to create a good business plan
Business Report
3. Business Plan

• The marketing strategy

• Competitive analysis
• Design and development plan
• Operations and management plan
• Financial factors
 Business Report
4. Business Report
4.1 Operation
• Operation Production Chart
• In Flow Process
• Out Flow Process
• Problem that occurred
• Business Plan vs Realization
4.2 Marketing
• Target Market
• Positioning values
• Marketing Strategy
• Brand Management
• Promotion System and Activities
• Relation Activity
Business Report
5. Conclusion
• The conclusion about the company performance based on
the comparison of business plan and existing business
condition.
• Future plan of the existing business along with its timeline.
Publication Obligation
•  Permenristek Dikti No 44 Tahun 2015 –
requirement for master degree
• Cum Laude students: share their research to
external parties
• Non-cumlaude students: Indonesian Journal of
Business Administration
Thank You