2015-16 DOMESTIC

MARKETING GOALS
 TO REACH NO.1 POSITION BY 2017-18

 25% GROWTH RATE YEAR ON YEAR.

 ADDING 50 NEW CUSTOMERS.

 ADHERE TO SERVICE RESPONSE TO CUSTOMER

WITHIN 24 HOURS IN ALL ASPECTS.

 CONTINUE TO MAINTAIN A STRONG HOLD ON

CUSTOMER BASE - 100% CUSTOMER RETENTION.

 ACCELERATE SALES OF NON-MOVING/SLOW MOVING

STOCKS .

 CLOSE NETWORKING WITH DEALERS TO IMPROVE

THEIR VOLUME OFF-TAKE.

 ENHANCE CONVERSION OF COMPETITORS’ DEALERS.

 IMPROVEMENTS IN PAYMENT CYCLE.

TARGET VS ACHIEVEMENT – 1 QTR FY 2015-16
MMN - TARGET VS ACHIEVEMENT – 1 QTR FY 2015-16

Note: Inclusive of C & F sale.

PDK - TARGET VS ACHIEVEMENT – 1 QTR FY 2015-16

Note: Inclusive of C & F sale.

140
120
120
100
100 94
89 89
78
80
2014-15
60 2015-16

40

20

0
TARGET ACHIEVEMENT % ACHIEVED
TREND CHART FOR 1ST QTR 2015-2016 – MMN
TREND CHART FOR 1ST QTR 2015-2016 – PDK
TREND CHART FOR 1ST QTR 2015-2016 – C&F
 DOM - 1 QTR SALES ANALYSIS

APR'15 MAY'15 JUN'15

PLANT
DOM C&F DOM C&F DOM C&F

MMN 40.19 4.28 43.99 4.91 40.58 7.63

PDK 39.2 6.83 35.29 3.87 57.67 6

TOTAL 79.39 11.11 79.28 8.78 98.25 13.63

GRAND
90.5 88.06 111.88
TOTAL

NOTE: INCLUDES SLTL SALES

 OE - PERFORMANCE ANALYSIS

CUSTOMER 1 QTR FY 2014-15 - AVG 1 QTR FY 2015-16 - AVG GROWTH %

GODREJ 242 336 39
KION 400 429 7

CUSTOMER AVG / MONTH - FY 2014-15 AVG / MONTH - FY 2015-16 GROWTH %

GODREJ 193 336 74
KION 330 429 30
 1 QTR FY 2015-16 - HIGHLIGHTS
* OE sales up by 20% - major contributor being GODREJ.
* Contract renewed with RENAULT NISSAN.
* Contract signed with JINDAL STAINLESS LIMITED, Jajpur for
the tyre size 355/50-20 – 70 nos.
* Bagged NALCO’s 9.00-20 – 40 nos tender.
* Break through with MONNET ISPAT, Raigarh – 355/50-20 – 16
nos.
* 40% of the target achieved – addition of new customers.
* Maintained Dealer Sales - static at 41 tonnes – Achieved 17%
Growth with Direct Supply Accounts.
* Sales tax declaration forms status – 2 customers 2012-13 –
0.50 - 7 customers 2013-14 – 12.12
*
THANK YOU