Presentation On

A.B.A

SUBMITTED BY:
Rishikesh Kumar Singh (10)
Guru Gopal (14)
Sonu Kumar (51)
Suyash Ranjan Sinha (53)
Wilson Bodra(54)
RESPONSE SUMMARY
 120

100

80

60

40

20

0
International E- National E-Commerce Used Product Seller
Commerce Websites Websites Websites
Series 1 96 109 66
 Responses
60

50

40

30

20

10

0
1 2 3 4 5
Responses 4 10 27 53 45
 Responses
70

60

50

40

30

20

10

0
Responses 0 1 31 65 42
 Responses
60

50

40

30

20

10

0
Responses 10 10 53 38 28
 Age
4%

5%

16-24
25-34
34% 35-44
57% 45-54
 Gender
1%

29%
Male
Female
Transgender

70%
 Education
90
80
70
60
50
40
30
20
10
0
Less than or
Professionaldegr
equal to higher Bachelor degree Masters degree
ee
secondary
Education 4 43 80 18
 Annual income (INR)
2% 1%

9%

Less than 5 Lakh

16% 5-10 Lakh
10-15 Lakh
15-20 Lakh
More than 20 Lakh
72%
 0% Nature of employment
3%
1%
Student
11%
Service

Business

Freelance worker
29% 56%
Unemployed/Retired/Hous
ewife
Others
 Internet experience
60

50

40

30

20

10

0
Less than 2 More than
2-4 years 4-6 years 6-8 years
years 8 years
Internet experience 16 19 28 31 52
 How long have been using e-commerce service
50
45
40
35
30
25
20
15
10
5
0
More
Last 2 Last 2-4 Last 4-6 Last 6-8
than 8
years years years years
years
How long have been using
18 45 39 24 15
e-commerce service
 How often do you use e-commerce service
50
45
40
35
30
25
20
15
10
5
0
More
More Once in
Once in than
Everyda Once in than Once in
a once in
y a week once in a6
months a
a week months
months
How often do you use e-
43 45 17 24 6 9
commerce service
CORRELATION MATRIX
 Correlation Matrix Service Quality

Information
Quality
Value λ λ^2 1-λ^2
Value λ λ^2 1-λ^2 NSV1 0.649
NIQ1 0.736 0.4207121 0.579287929
0.5420423 0.457957709 NSV2 0.671
NIQ2 0.774 0.4498338 0.55016616
0.5990395 0.400960461 NSV3 0.718
NIQ3 0.632 0.5148435 0.485156464
0.4000201 0.599979922

Count 3.000
3 3
Count 3.000 Sum
3 3 2.037 1.3853894 1.614610553
Sum Square
2.143 1.5411019 1.458898091 4.148741
Square AVE
4.591091
0.538204 0.7336236
AVE
0.486299 0.6973517 CR
CR
0.758859 0.719849
 User Satisfaction Trust in Internet

Value λ λ^2 1-λ^2

NUS1 0.649 0.4206547 0.579345321 Value λ λ^2 1-λ^2
NUS2 0.732 0.5365125 0.463487452 NTI1 0.675
0.4558708 0.544129159
NTI2 0.757
Count 2 2 2 0.57317 0.426829966
Sum 1.381 0.9571672 1.042832772 NTI3 0.629
Square 0.3952523 0.604747701
1.907297
AVE
Count 3.000
3 3
Sum
0.521416 0.7220917 2.061 1.4242932 1.575706826
CR Square
4.247527
AVE
0.525236 0.7247314
CR
0.646513 0.72941
 Subjective Norm
Trust

Value λ λ^2 1-λ^2

NTR1 0.747 Value λ λ^2 1-λ^2
0.5581898 0.4418102 NSN1 0.598
NTR2 0.532 0.3574678 0.642532228
0.282941 0.717058967 NSN2 0.668
NTR3 0.536 0.4460183 0.553981654
0.2874394 0.71256062 NSN3 0.726
0.5264303 0.473569717

Count 3.000 Count 3.000

3 3 3 3
Sum Sum
1.815 1.1285702 1.871429787 1.991 1.3299164 1.6700836
Square Square
3.294867 3.965225
AVE AVE
0.62381 0.7898164 0.556695 0.7461197
CR CR
0.637762 0.703639
 Convergent Analysis

AVE > 0.5

CR > 0.7
SUMMARY OUTPUT
 Regression Statistics ANOVA

Multiple R 0.742065

Significa
R Square 0.55066 df SS MS F
nce F

Adjusted R Square 0.515279

Regressi
10 45.79615 4.579615 15.5637 6.64E-18
on

Standard Error 0.542448

Residual 127 37.36972 0.29425

Observations 138
Total 137 83.16586
 Coefficien Standard Lower Upper Lower Upper
t Stat P-value
ts Error 95% 95% 95.0% 95.0%

Intercept 0.74288 0.33474 2.219274 0.028243 0.08049 1.40527 0.08049 1.40527

AVG_NI -0.00781 0.097202 -0.08039 0.93605 -0.20016 0.184531 -0.20016 0.184531

AVG_NS 0.057997 0.108849 0.532817 0.595091 -0.1574 0.27339 -0.1574 0.27339

AVG_NSV -0.0414 0.083297 -0.49701 0.620039 -0.20623 0.123429 -0.20623 0.123429 Independent: NIN

AVG_NUS -0.13062 0.102163 -1.27852 0.203397 -0.33278 0.071545 -0.33278 0.071545

Dependent:
AVG_NNB 0.131821 0.097969 1.345543 0.180847 -0.06204 0.325683 -0.06204 0.325683 A$1$:$J$139

AVG_NTC 0.182001 0.080845 2.251237 0.026089 0.022024 0.341978 0.022024 0.341978

AVG_NTR -0.01578 0.102729 -0.15362 0.878152 -0.21906 0.1875 -0.21906 0.1875

AVG_NII 0.175865 0.09833 1.788522 0.076076 -0.01871 0.370441 -0.01871 0.370441

AVG_NEI 0.162308 0.096749 1.677624 0.09588 -0.02914 0.353757 -0.02914 0.353757

AVG_NSN 0.267715 0.091692 2.919728 0.004146 0.086274 0.449157 0.086274 0.449157