Documente Academic
Documente Profesional
Documente Cultură
management
• Smart pricing
– Customized pricing ( example of airline tickets)
– Dynamic pricing (available capacity , demand variability
,seasonality in demand pattern,length of planning horizon)
– Internet based differentiation
Hotel Room Pricing options
• Total 400 Rooms
• Demand fore casts for per night rent
– 400 rooms@ Rs.12000 (480000)
– 200 rooms@ Rs.16000 (320000)
– 100 rooms@ Rs 18000 (180000)
– 50 rooms @ Rs. 20000 (100000)
– What pricing strategy hotel should follow? What should be
their supply chain strategy to maximize their revenue
2-Business benefits
3- Business to business benefits
Summary and conclusions
• The myth of excellence (book research)
• The myth is really not valid
• To succeed a company needs to dominate in one attribute and
• Differentiate itself in another and
• Be adequate in all the rest but not below that