Group Members-

Aanchal Popli
Divya Sharma
Sanjay Mahto
Kinshuk Tiku
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2

Company Background
• Facebook’s mission is to give people the power to build community and bring the
world closer together
• Facebook’s vision to stay connected with friends and family, to discover what’s
going on in the world, and to share and express what matters to them.
• Facebook’s vision statement has the following main components:
1. Global market scope
2. Tool for communication
3. Tool for discovery
4. Tool for self-expression
• Core Value: “Move Fast & Break Things”.
 ○ 1. Extensive and continuous focus on user
experience.
Facebook
Business
Strategy and ○ 2. Growth via acquisitions.
Competitive
Advantage
○ 3. New product development.

○ 4. Continuously exploring new ways of

monetization.
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○ Facebook has a matrix form organizational structure.
○ It address the company’s organizational needs;
creativity & innovation.
Organizational ○ Main features of Facebook’s corporate structure are
Structure notable:
-Corporate Function-Based Teams
-Geographic Divisions
-Product-Based Divisions
Facebook Inc. Organizational Structure: Hybrid of 5

Hierarchical and Divisional Organizational Structures

 Mergers &
Acquisitions

Why
Restructuring?
Cambridge
Analytica
Scandal
Focus on
fast growing
Indian
Market
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Why new mission?

• Data Privacy & security issues involving Cambridge Analytica & other
parties.
• Facebook’s NEW mission in 2017 is to give people the power to share and
make the world more open and connected
• The following are the major components of Facebook’s mission statement:
-Empowering people
-Enabling community building
-Connecting the world
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Structural
Changes in
Product Family of Apps-
New platforms
Central Product
Divisions The goal is to
streamline Services-
and
infrastructure-
communication The goal is to tie
and The goal is to
all of the
collaboration explore long
consumer facing
between new term road maps
services
apps services. around things
together.
like AR, VR, AI.
Facebook revamp its product team in a big way 10
 •Data Breach issue and false news on Facebook platform
•India is the fastest growing market. 11
•No country head in India, no centres for data, research,
Why structure development and engineering.
changes in •Decision making was flawed, decisions were taken by
India? Head office at Menlo park.

•Function heads in India will report to country MD and VP

instead of Regional head.
•New country VP will report to Global advertising sales head,
David Fischer.
What were the •Delink India from the Asia Pacific region.
Changes? •New roles were created- Compliance manager, Director of
new partnerships, Head of agency.
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David Fischer
Joel Kaplan Global VP Business and
VP Global public marketing partnerships
policy
New MD/Country Head

Organisation Ajit Mohan

Structure Global head Communication Strategy and

Public policy head, New partnerships
India central and Marketing solution Director operations director
south Asia Amrit Ahuja Manish chopra
Sandeep bhushan Prashanth Aluru
Ankhi Das

Director of global sales organisation

(Customer partnerships and Agencies)
Siddharth Banergee

Director of small and medium businesses

(Archana Vohra))
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Thanks!