WEBSITE CONVENTIONS REVISION

HOME PAGE: Main page for the website, it includes everything the audience needs to know
about the company or organisation. Every home page/ site will appear different, there will
always be a different design element that compliments the establishment. The site will have
navigation systems like tool bars and search engines, along with clips and pieces that will interest
and educate the audience.
MASTEHEAD: This is where the companies name/logo will be, and is the easiest way to identify the
website and its point; it’s usually quite large and engaging in a design element. The typography
tells us a lot about the website, the audience and the purpose. When clicking on the masthead
the user should be redirected to the home page.
NAVIGATION: The link between pages on the website, navigation is when your directed further
throughout the website to find more information. Many websites will have tool bars that will
redirect you to a page and this comes under navigation.
HOUSE STYLE: How the website should be formatted for example: the colours used, the font style
and size, the logo and where it’s places, where the text is placed, the ratio of images to copy.
WEBSITE CONVENTIONS REVISION
MAIN IMAGE: The main image is found on the home page, and will usually be the largest thing
apart from the masthead. The main image engages users because of the camera shot, the
lighting used, special effects and the composition of the image. The image will tell the user a lot
about what the website promotes and the main idea behind the organisation.
MULTI-MEDIA ELEMENTS: These consist of video clips, animations, music and image slideshows.
Content is shared through each of these things.
EXTERNAL LINKS: A website user will usually be redirected to another site, it comes under
navigation but not within the site. External links will take you to surveys for example and social
media profiles.
SOCIAL MEDIA LINKS: Social media pages are still related to the website but instead of masses of
information, they are there to engage and involve audiences.
BANNER ADVERT: Image/animation to advertise another company, and isn’t always placed there
by the developer. Clicking on the banner acts as an external link as you’ll be directed to the
website for that game. Banner adverts are used as a diversion of attention by their makers.
WEBSITE CONVENTIONS REVISION
POP UP ADVERT: Same purpose as a banner advert, it’s used to divert the users attention to
engage in the thing advertised. Pop-up adverts are way more intrusive and the user is made to
pay attention to the advertisement until a timer runs out or you click the X. By closing a pop-up it
can trigger another one to appear.
WHITE SPACES: White spaces are important when analysing websites because too much space
on a website can cause it to look substandard or unfinished and too little white space can cause
it to look crammed and untidy making it look unprofessional. An older interactor may like more
white space to feel relaxed and not cramped, however a younger viewer may enjoy the amount
of information present.
COPY: Text in a media product. It can vary between large text for a newspaper for example or
small text accompanying an image.
ABOVE THE FOLD: What can be seen by the user without scrolling down. Some companies place
everything above the fold in order to keep the users attention.
Target Audience: From the ages 18+, you need to be 18 to not have parents permission to
buy from this website

The purpose of the website is to buy and sell… People put up mainly second hand things
they own and people will bid to buy. There is also a ‘buy it now’ option so companies as
well as everyday people can sell for a fixed price.

Target Audience: Primarily men aged 25-40

The purpose of GQ magazine is to engage male readers in trending fashion (mainly professionally), style
and culture. There are articles on food, sex, travel, sports, entertainment and books which covers a
variety of different things that will engage male readers.
Target Audience: Teenage girls are the primary audience between the ages of 13 and 21

Seventeen magazine is a paper based and online magazine created to engage

audiences in trending fashion and makeup and lifestyle tips.

Target Audience: Netflix is a website primarily for everyone, there are children's programme’s and
movies and adult shows and movies. So it appeals to a mass audience.

The purpose of Netflix is to give people an easy viewing platform for unlimited movies, shows and
documentaries.
Target Audience: Young people primarily aged 12-18

It’s purpose is to keep young viewers up to date with the latest stories and events happening
at home and abroad.
 MASTHEAD SOCIAL MEDIA
EXTERNAL LINKS
LINKS

NAVIGATION

MAIN IMAGE

BANNER ADVERT
COPY
 BANNER ADVERT

MASTHEAD

EXTERNAL
NAVIGATION LINKS

MAIN IMAGE COPY

A main image is important because it introduces the organisation, it could be
an image of hosts, guests, influencers etc but it should relate to the point of the
website.