NEXZA PVT. LTD.

(ALFA HORNET)
ALFA HORNET
ABOUT THE CAR
• Alfa hornet is having a range of contemporary materials
are exquisitely crafted to offer exceptional comfort and a
sense of well being.
• It is priced between Rs.15 lakhs to 25 lakhs.
• Available in both engines petrol and diesel.
• Only two variants available ALFA HORNET V+ , ALFA
HORNET ZX in matte metallic and lustrous metallic
(black, white, silver, red).
FEATURE LIST
• SAFETY
• Anti lock braking system, brake assist , central locking,
child safety locks, passenger airbags, side airbag front,
halogen head lamps, clutch lock, engine immobilizer.
• ENGINE & PERFORMANCE
• Top speed-229kmph
• BRAKES
• Front brake type (disc), rear brake type (disc).
• TYRE
• Alloy wheels , radial, tubeless.
ABOUT COMPANY.
• NEXZA INDIA. PVT. LTD is commonly known as NEXZA
• It is an automobile manufacturer in India . It is a
subsidiary of American Automobile and motorcycle
manufacturer ‘NEXZA’ .
• NEXZA manufactures and sells a complete range of cars
from the entry level , to the hatchbacks and sedans and
SUV’S.
• Today NEXZA alone makes 1.5 million cars every year.
That’s one car every 12 seconds. It has manufacturing
plants at GURGAON and MUMBAI.
• The core value of company is CUSTOMER OBSESSION
AND SATISFACTION.
SALES AND SERVICE NETWORK.
• NEXZA INDIA PVT. LTD undoubtedly has the best sales
and service network in the industry.
• It has 802 sales outlet in 555 cities and 2740 service
workshops in 1335 cities. The service network of nexa
includes dealer , workshops authorized service stations
and nexza service zones which sums up to 3013.
• over 33000 personnel are engaged in the service centers
of the company.
• The company is all set to double the sales network by the
end of year 2020.
SALES PROMOTION
• 1. CONSUMER PROMOTION ACTIVITIES.
• PRICE PACKS
• Price packs are the general offers to customers of savings
off the regular price of the products.
• NEXZA , in spite of achieving special features every year
consistently offer price packs . GIFT CHEQUES AND
EXCHANGE BONUSES ARE ALWAYS OFFERED ON
EVERY NEXZA CAR ALL ROUND THE YEAR.
• PREMIUMS AND GIFTS
• Nexa offers accessories like alloy wheels , body cover ,
carpets, door visors, fog lamps, stereo systems, seat
covers and other car care products as gifts with higher
end products.
• FREQUENCY PROGRAMS.
• Frequency programs are to reward the loyal customers of
the company.
• Nexza has a loyalty discount in which the company offers
2-3 % discount on the product if the buyer is already
owner of a nexza car. A special corporate discount is
offered to employees of certain companies on the cars.
• FREE TEST DRIVES.
• PRODUCT WARANTIES.
• The warranties of the products are as high as up to
40,000 km.
• This considerably reduces the cost of owning a nexa
making it a perfect car for the middle class masses which
is the target market of most of the cars of the company.
• POINT OF PURCHASE DISPLAYS
• Displays and demonstrations are of the most importance
for the company. The company is bothered about this
particular parameter to such an extent that the
dealerships are given only after the minimum space
requirements and the location requirements are fulfilled by
the applicants.
• BUSINESS AND SALES FORCE PROMOTION ACTIVITIES.
• AUTOSHOWS
• NEXZA is a consistent particular in the world famous auto
shows like AUTOEXPO & GENEVA AUTOSHOW.
• Most of its products and new launches are mainly in these
mega events in and out of India.
• CUSTOMER RELATIONSHIP MANAGING ACTIVITIES
• NEXZA driving schools
• At home test drives.
• purchasing of cars on EMI.
• 1 year warranty on the product & 3-5 free services for cars.