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Consumer Review
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 Hello!

Sejal kamble Mrunalini Dhas

We are from
Indira School of Business
Studies 2
SUSTAINABLE
BRANDS
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 The Triple Bottom
Line

John Elkington

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 “
The biggest mistake of the green
consumer movement, always, is
that we tend to pick the easy to
do things because that’s where
we can readily engage people.
-John
Elkington
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Unique Environmen
t friendly
High
on
style
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 Real beauty campaign

Where beauty is a source of confidence,

not anxiety!!
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Dove Real
Beauty
Campaign
(India)

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 IKEA
The matter of choice

“People and Planet

positive”

Stylish Affordable Sustainabilit

Designs prices y

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 r
Place your screenshot here

o d t e
t e
Go ess e
B tu r
s i n
Bu Fu

Better Life
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The concept of
greenwashing & 7 sins
Hidden Trade off No proof Vagueness
A claim suggesting An environmental A claim that is so
that a product is claim that cannot be poorly defined or broad
‘green’ based on a substantiated by easily that its real meaning is
narrow set of attributes accessible supporting likely to be
without attention to information or by a misunderstood by the
other important reliable third-party consumer
environmental issues certification.

Worshipping false Irrelevance Fibbing

labels
An environmental Environmental claims
A product that, through claim that may be that are simply false.
either words or truthful but is The most common
images, gives the unimportant or examples were
impression of third- unhelpful for products falsely
party endorsement consumers seeking claiming to be Energy
where no such environmentally Star certified or
endorsement exists; preferable products registered.
fake labels, in other 12
The 7th sin “Lesser of the
two evils”

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The road
ahead.....
Maps

Sustainabl
e living

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 Thanks!

We are open for

questions now!!
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