Documente Academic
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Documente Cultură
GRAPHIC DESIGN
Graphic Design
Creative Process
Graphic Design
Target
Product
Audience
Graphic Design Visual Communication
Website Ad
Logo Magazine
Graphic design elements
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Color definitions
• Hue is another word for color.
• Chroma is the intensity or purity of color.
• Tint is a color mixed with white.
• Tone is a color mixed with gray.
• Shade is a color mixed with black.
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Shapes
• Shapes are enclosed
objects that can be
created by line or
created by color and
value changes that
define their edges.
Texture
• Texture is the surface look of an object created by
varying dark and light areas.
– Roughness
– Smoothness
– Depth
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Application of Graphic Design
• Website design
• Logo & Brochures design
• Package design
• Banner design
• Visiting cards
• Animated graphics designs
Visual Elements?
Visual
Message
Text Images
Text
Typography
Create
Emotions
Desired
Feeling
Images
Layout
• Spatial Organization
• Best look
• First notice
Software Programs
Enhance Products
2
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Graphic Visual
Design Elements
S
O
Thank You F
Questions? Tware
Enhance Products