Project on industry visit to Britannia

 Group members:
Mridul Sinha
Anusua Das
Souvik Roy Choudhury
Vijayalaxmi Agarwal
Raj Shree
Gulab Mahato
Tanumay Sengupta
Prarthana Bihari
Md Fahad Khan
Britannia Industries Limited is an Indian food-products corporation
headquartered in Kolkata, West Bengal. It sells its Britannia and
Tiger brands of biscuits, breads and dairy products throughout India
and in more than 60 countries across the globe. Britannia has an
estimated market share of 38%.
The company's principal activity is the manufacture and sale of
biscuits, bread, rusk, cakes and dairy products.
The company was established in 1892, with an investment of ₹265.
Products and launches
 1986- Good day
 1989- circuit and pure magic
 1990- Eliachi cream, Petit Beure
 1991- Bikkis and Fruit Bread
 1992- Little Heart
 1993- Fifty-Fifty
 1994- Bakers choice, Thinlite
 1996- Marie Gold
 1997- Jim Jam, tiger , Chekkers
 1999- Flavored Milk Brand ‘Zip-Sip”
Vision, mission and Goal
Manufacturing Plants
 Kolkata
 Uttrakhand
 Mumbai
 Delhi
 Chennai
 Bihar
 Orissa
 Gujarat