HOW TECHNOLOGY MAKES DIFFERENCE BETWEEN

TRADITIONAL COMMERCE AND E-COMMERCE

Võ Thị Thanh Tâm

CONTENTS
1.DEFINITION
2.HOW TECHNOLOGY CHANGES OUR
COMMERCE
 DEFINITION
TRADITIONAL COMMERCE
This is a part of bussiness. which
encompasses all those activities
that facilitate exchange. People can
buy and sell of goods and services
for cash or kind and auxiliaries to
trade, implies all those activities like
banking, insurance, transportation,
advertisement, packaging…
E-COMMERCE
E-Commerce means trading and
providing assistance to trading
activities, through the use of the
electronic medium, all the activities
like purchasing, selling, ordering
and paying are performed over
the Internet.
 HOW TECHNOLOGY MAKES DIFFERENCE BETWEEN
TRADITIONAL COMMERCE and E-COMMERCE
TRADITIONAL COMMERCE E-COMMERCE

Processing of Manual Automatic

Transactions
Accessibility Limited Time (working hours) 24×7×365

Physical Goods can be Goods cannot be inspected

inspection inspected physically physically before purchase.
before purchase. (return after delivery)
Customer Direct - face-to-face Screen-to-face (customer
interaction is miles away from where
they place an order for the
purchase of goods.
 HOW TECHNOLOGY MAKES DIFFERENCE BETWEEN
TRADITIONAL COMMERCE and E-COMMERCE
TRADITIONAL COMMERCE E-COMMERCE
Information exchange No uniform platform for Provides a universal
exchange of information. platform for information
exchange.
Resource focus Supply side Demand side
Marketing One way marketing (due to One-to-one marketing by
standardisation) customization
Payment Cash, cheque, credit Online payment modes
card, etc. (credit card, fund transfer)
Delivery of goods Instantly Takes time
Scope of business Limited to particular The business has
area. worldwide reach
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