Customer

Acquisitions and
Market Research

SUBMITTED BY
GOKUL G
Summer Intern(AIMT)
Noida
 Introduction
 LOTS Wholesale Solutions , a part of the Charoen Pokphand Group

 A wholly owned subsidiary of Siam Makro Public Company Limited

from Thailand

 CP Group was established in 1921 and it has its stores in more than 30
countries.

 It has 123 stores in Thailand.

 Its business is diversified in food , non food , groceries, housekeeping,

healthcare and wellness, electronics and appliances , gourmet &
apparels.
 Objective
 To find the key potential customer from HORECA and
SERVICES.

PLANNING
 Whom to visit – Potential customer

 When to visit – Timings

 How to visit -Appointments

contact to HR
 Approach

• To cover maximum market area.

• Meet the HR, Admin or Purchase Department

• To give the company’s description and

spreading awareness.

• Identify the wants and needs of the customer.

Market visited
Beat Name No of Visit Registered
Noida sec-63 40 16
Noida sec-59 11 2
Noida sec-26 4 0
Noida sec-25 3 0
Noida sec 24 1 0
Noida sec-22 5 2
Noida sec-19 5 1
Noida sec-18 7 4
Noida sec-12 4 2
Indrapuram 4 1
 OBSERVATIONS
•Usually the Service sector prefer to order housekeeping, Stationary
products

•Mostly customers wants free delivery.

•Customers also prefer credit facilities.

• Pricing is what all customers look for at first meeting for comparison.
•L&BAssociates.
•Sampoorn Marketing.

•Amaranttos.
 Problems
• Initially faced pricing problems.

• Some customers were already registered with competitors.

•No physical presence of store caused problems in building trust of

the customer
•Less awareness about the company and its working.
 Provide customer care service.

 Toprovide regular notification to the registered

customer.

 To provide coupons on first purchasing.