USER STUDY

EXECUTIVE SCOOTER SEGMENT

MOBILITY AND VEHICLE DESIGN 1

Age of the user ?

INSIGHTS
The target market can
include elderly as well

DESIGN IDEAS
Profession
PROFESSION of
OFthe
THEuser
USER ??

INSIGHTS
Only salaried people were not buying in

this segment.

DESIGN IDEAS
We can actually avoid designing for rich

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What is the name of the scooter?

INSIGHTS
Competing with activa is not a good idea!!

DESIGN IDEAS
What is the year of purchase of the scooter?

INSIGHTS
The purchase of more 125 cc scooters
clearly shows that people are demanding
more power from a scooter

DESIGN IDEAS
Hitting the 125cc segment is a good idea.!
Number of persons using the scooter?

INSIGHTS
Sharing of mobility has already begun..!

DESIGN IDEAS
We have to enrich the user experience for
all users.!
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HOW MUCH DISTANCE AND ROUGHLY HOW MUCH TIME THE USER
SPEND SCOOTER ?

Scooters are used abusively because of The scooter should be more rugged,
low maintenance.! ready to take the worst abuse.
( Design a two wheeler tank)
HOW OFTEN DOES THE USER TAKES THE SCOOTER FOR SERVICING
?

INSIGHTS DESIGN IDEAS

Scooter market share increase as Better ruggedness? Design for extreme

compared to bikes because of low conditions?( Mad max escape?)
maintenance.
PLACES OF STORAGE IN THE SCOOTER?

INSIGHTS DESIGN IDEAS

Existing storages are sufficient. But Locking storages in front.

for some specific products like
umbrellas and eggs there are no
special provisions other than to
safely hang on handle
ACCESSORIES USED IN THE SCOOTER?

INSIGHTS DESIGN IDEAS

For users, safety is of prime concern. Windshields can be made standard.

Crash guards don’t add to aesthetics. Aestheticall and functional crash guards.
TYPE OF CUSTOM GRAPHIS USED ON THE SCOOTER?

INSIGHTS DESIGN IDEAS

Graphics is a personal choice

IS THE SCOOTER CLEAN?

INSIGHTS DESIGN IDEAS

Although people prefer clean Small and handy clening kit can be
scooters, they often forget to clean provided for quick cleaning.
during extensive use.
WHAT IS THE COLOUR OF THE SCOOTER?

INSIGHTS DESIGN IDEAS

Color is also a personal choice Color choices according to how users

connect colours with emotions
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REASONS FOR BUYING THAT PARTICULAR SCOOTER?

INSIGHTS DESIGN IDEAS

Reliability is of prime concern. Then As reliability and brand value is

comes budget. Brand value creates creating a huge bias, good aesthetic
huge bias in market. and functional design can bring a
change.
THE SCOOTER WAS BOUGHT ON EMI/ LOAN/ CASH?

INSIGHTS DESIGN IDEAS

People buying on EMI look for low Better EMI options.$$

downpament.
WHICH SCOOTER WOULD YOU BUY IF THERE WAS NO BUDGET
CONSTRAINT?

INSIGHTS DESIGN IDEAS

People aspire to have a scooter Price has to be kept in check throughout

which is both reliable and good the design process.
looking at an affordable budget.
WAS THERE ANY TRAFFIC OR ENVIRONMENT OR FAMILY REASON
TO BUY THE CURRENT SCOOTER ?

INSIGHTS DESIGN IDEAS

People are happy that scooters are extremely More emphasis on aesthetics.
reliable.
 CONDITION OF THE SCOOTER IN MONSOON SEASON, THE
PREPARATIONS, ACCESSORIES USED BY THE USER?

INSIGHTS DESIGN IDEAS

Sophisticated displays and charging Waterproof console design.

options demand extra sophisticated design
to avoid water related problem.
 CONDITION OF THE SCOOTER WHILE CARRYING BIG LUGGAGE?

INSIGHTS DESIGN IDEAS

People carry big luggage on back seat when Hooks can be provided to tie the luggage.
it wont fit in leg space. Even tie ropes can be made as an accessory.
CONDITION OF THE SCOOTER IN BAD ROAD CONDITION?

INSIGHTS DESIGN IDEAS

Poor bad road performance. Better suspension.

CONDITION OF THE SCOOTER IN LONG DISTANCE TRAVEL?

INSIGHTS DESIGN IDEAS

Scooters are avoided in long distance Bigger wheels and better long distance
because of small tires and has low long comfort.
distance comfort when compared to
bikes.
IS THERE ANY LIMITATION OF THE VEHICLE?

INSIGHTS DESIGN IDEAS

Modern users demand more storage and External fuel filling cap, navigation, charging
connected technologies and dedicated storages can be added.
IS THERE ANY WORST SITUATION WHERE THE SCOOTER SERVED AS
GOOD OPTION?

INSIGHTS DESIGN IDEAS

Scooters are reliable on emergency situations. Hazard warning lights !

HOW DO YOU FEEL WHILE RIDING THE SCOOTER?

INSIGHTS DESIGN IDEAS

This answer is dependent on the age of . Liveries and color choices can bring various
the person. If the person ages between personalities.
20-30 , he/she wants a stylish one. But
others beyond this age wants a
calmness and happiness
HOW DO YOU WANT TO PORTRAY YOURSELF TO OTHERS?

INSIGHTS DESIGN IDEAS

Calmness and muscularity are contrasting Design should be minimal, honest and subtle.
aspirations among users.

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