Following is theformatof aretailshop, ‘TheDealBazaar’

• As a Retail shop it consists of various functions like Counters and products

like, medicines, gifts, vegetables, etc.

•Various shapes/formats have been used in the retail shop to form outlets
for such functions/products

• Each shape has its own characteristics, advantages and disadvantages

• The formats in red are stable and cant be changed

• There are 3 pillars in the retail shop which are marked by a circle

• The Rectangular formats with, Refrigerated Products and Medical store

cant be changed or moved, however the products sold within them can
be changed

• The information about the designs of the shapes/formats is provided in the

following slides

• No other shapes can be used in the shop apart from the ones explained in
the following slides
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‘The Deal Bazaar’- Basic Layout

Stationery FMCG Goods

Stationery

Stationery
Medical Store

Apparel Store
FMCG Goods
Refreshments
(snacks)

Refrigerated Products
Coffeeshop
Fruits and Vegetables

Music Centre
Counter1

Counter2

Baggage Gifts Centre

Glass walls Entrance Glass walls

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ProblemStatementin theretailshop, ‘TheDealBazaar’
The shop is running through losses and the management thinks that it is
because of the faulty retail format. You have to change the retail format
and come up with a new format satisfying the following conditions:

• Only the 6 types of shapes/formats explained in the following slides

can be used

• There is no restriction on the size of a particular format/shape you want

to use, however the size of the Retail shop as a whole cannot be changed

• There are no restrictions on the number of formats/shapes of a

particular type you want to use

• The shapes marked in red and their placement in the shop (as shown in
the basic layout) cannot be changed/moved, however you can change the
product sold in that format. For E.g., The rectangle format in which
medical store is operated at present cannot be changed or moved but
you can operate it as a store other than a medical store

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 Evaluation Criteria
• Formation of the new layoutfor the Retail shop
• Justification for assigning a particular
shape/format for a particular function/product
• Justification for placement of a particular shape at
a particular place in the retail shop.
• The store design elements to be included in the
store.

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 P rob lem S tatemen t in the retail s ho p , ‘ T he Deal Ba zaar’

F o llo w in g a re t h e f u n c t io n s a n d p ro d u c t s w h ic h h a v e t o b e
a c c o m m o d a t e d in t h e n e w R e t a il F o rm a t -
S r. No. Fu n c tion /P rod u c t Qu an tity
1. P a y m e n t Co u n t e r 2
2. Ba g g a g e Co u n t e r 1
3. M e d ic a l St o re 1
4. R e f rig e ra t e d P ro d u c t s 1
5. M u s ic St o re 1
6. Gif t St o re 1
7. Fru it a n d V e g e t a b le s t o re 1
8. A p p a re l St o re 1
9. St a t io n a ry s t o re 2
10. Co f f e e Ho u s e 1
11. St a c k s fo r FM C G Go o d s lik e 4
p e rs o n a l c a re , fo o d , e t c . 6
Format1

Circle:

•A pillar in the middle, with a

circular wall 3 feet in height
all around.

• Desk for interaction with

the consumer on the circular
wall

• Less space for storage of

goods on the shelf

• Visibility of goods from all

the sides
desk

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Format2

Rectangle:

•A desk in front
followed by a shelf at
the back, both of the
Shelf for goods

Salesperson
same length

desk •Ample space for

storage of goods

•Goods visible on
shelf only in one
direction

8
Format3

L-Shape:
Shelf for goods

Salesperson

•Maximum space for

desk

storage of goods
desk
•Goods visible from 2
directions
Salesperson

Shelf for goods

9
Format4

Triangle:

•Long desk for better

customer interaction

•Small shelf for

storing goods

•Things can be
hanged on the side
walls
Shelf

10
Format5
Stacks(one sided):

•Space for storing

goods

•Net in the front to

increase the storing
Goods

Goods space

•Helps in making the

goods more visible
and easy to be
picked up

•No need of a sales

person
11
Format6
Stacks(2 sided):

•Ample space for

storing goods

•Net in the front to

increase the storing
Goods

Goods
Goods

space

•More Visibility

•Goods easy to be
picked up

•No need of a sales

person
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Deliverables

1. Make changes as per the problem statement and the rules in the basic layout
provided to you in slide no. 3

2. Justify the changes in terms of,

•Justification for assignment of a particular product to a particular shape
•Justification for placement of the shape at a particular place in the retail shop

3. Mention the justification for the respective shape/format in the slides where the
designs of the shapes have been explained(slide no. 6-11).

4. Maximum number of slides in the ppt. should be -7

• Basic Layout (changed)-1

• Justification slides for shapes-4
• Store design related -2

5. The report should be submitted on or before 12/10/2018.

6. Copying is not allowed . Let the ideas be ORIGINAL

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