AVALON

Forest Park
Experience Beyond
Nature
 AVALON Forest Park
Is the home of Iliganon Hospitality and premiere adventure park with its
distinct architectural design that provide experience beyond nature.

It is a three (3) hectare land with a view to the famous Mimbalut Falls
surrounded by lush forest grounds, fronting the majestic Mimbalut falls with a
location that is only 200 meters away from the National highway and 11
kilometers away from the city proper. Avalon Forest Park is the ideal choice to
jump-start your Northern Mindanao experience.

We provide our guests with fully equipped, exclusively designed rooms with
fuses with contemporary design and local elements and references to create a
style that is recognizable but unique at the same time.

The forest park is also the perfect choice for individual, couple and group of
friends who needs a safe haven in the nature.
 fuses with
contemporary design
and local elements
and references
AVALON
Forest Park
Experience Beyond Nature
HOME OF ILIGANON HOSPITALITY
AVALONFOREST PARK
Experience Beyond
Nature
 SWOT
STRENGTH
• Promote fair and harmonious relationship and understanding
among the employee and employers inside the workplace
• Undertake such research, experiments, enquiries and work
as shall be considered necessary to develop and improve the
company.
• Adopt such means, including all types of publicity, promotion
and advertisement of making Avalon Forest Lounge well
known in the whole country.
 SWOT
WEAKNESS
 Strong presence in some parts of Visayas and Mindanao but
nationally Avalon is still not as recognized.
 Not suitable for kids (ages 9 and down)
 New Market
 Cost Structure
 Location: The resort is quite far from the town and it is a little
bit hard to find.
 SWOT
THREAT
 Inflation
S
 Reliance on government permits and strict adherence to
environmental laws and regulations.
 Peace and order in Iligan City’s image
 Competition
 Maturing products and services
 SWOT
THREAT
 Inflation
S
 Reliance on government permits and strict adherence to
environmental laws and regulations.
 Peace and order in Iligan City’s image
 Competition
 Maturing products and services
 SWOT
OPPURTUNITIE
S
 Social Marketing Strategy
 Diverse target markets
 Renovation and Re-positioning
 Product and services expansion
 Continued innovation in resort operations
 VISIO
We believe that tourism should help improve the

N
satisfaction and experience of tourist. In every way
possible, Avalon Forest Park is committed to the
realization of this vision as we strive to be recognized
by organizations and travellers alike as one of
Philippines' most outstanding resort. We aim to be a
recognized with more improved quality service by
2024.
 MISSIO
N
Avalon Forest Lounge are committed to consistently providing
enjoyable recreation, a safe environment, and memorable
vacation experiences for every guest and every member of the
staff.

We will accomplish this through excellence in service,

innovation, and anticipation of our guests ever changing needs
and expectations. The ability to fulfil this commitment will be
reflected in our profitability, continued growth, and the success
of our company and each individual.
 OBJECTIVES

• Foster excellence in all the tourism products by developing

innovation and quality service within the resort.

• Provide a high standard of services suitable for individuals

seeking relaxing, comfortable and memorable experiences in
the hospitality and tourism industry.
 OBJECTIVES
• Produce expeditions and memories that would satisfy each
and every single of the customers.
• Evaluate current cultural, economic, and social issues
affecting the company.
• Raise the standard of the hospitality service by interchange
of personnel, assistance in staffing of the resort through
education and trainings in the fields of the industry.
 OBJECTIVES
• Promote fair and harmonious relationship and understanding
among the employee and employers inside the workplace
• Undertake such research, experiments, enquiries and work
as shall be considered necessary to develop and improve the
company.
• Adopt such means, including all types of publicity, promotion
and advertisement of making Avalon Forest Lounge well
known in the whole country.
 RESOURCE INVENTORY
AND ANALYSIS
ATTRACTIVENES
S
Impeccable service of the highest standards is the first
cornerstone of the Avalon's Objectives. Aiming in
providing the best possible experience for its guests,
no detail is left unattended
 RESOURCE INVENTORY
AND ANALYSIS
ATTRACTIVENES
S of Iliganons Hospitality’’
‘’Home

• For Single, Couple, Friends and Family.

• Waterfalls, 15 meter waterfall rappelling, 30 meter
hanging bridge
• The Avalon is accessible to local and foreign visitor
• The Avalon is ideal for wellness, leisure, recreation ,
entertainment and rejuvenation to the guest.
 RESOURCE INVENTORY
AND ANALYSIS
ACCESSIBILITY AND
AVAILABILITY OF THE
SERVICES
The Avalon Forest Lounge is 200 meters away from
the National High way
 RESOURCE
INVENTORY AND
ANALYSIS
ACCESSIBILITY AND
AVAILABILITY OF
THE SERVICES
 RESOURCE
INVENTORY AND
ANALYSIS
ACCESSIBILITY AND
AVAILABILITY OF
THE SERVICES
 RESOURCE INVENTORY
AND ANALYSIS

INTEGRITY
Avalon works tirelessly to makes every effort to hire
locally and invest in its people’s long term professional
development and advancement, creating highly skilled
hospitality professionals that add to the community’s
capital.
 RESOURCE INVENTORY
AND ANALYSIS
Contribution to
environmental and cultural
protection

A deep commitment to the communities Avalon's

properties are in, constitutes the third cornerstone of
its culture: having chosen a near waterfall locations of
superb beauty and history, Avalon works tirelessly to
preserve the natural environment around them
 OUTDOOR
RECREATION
Waterfall
Rappelling
An extraordinary rock climbing with a volume
of water falls coming into you.

Millennial and adventurer

 OUTDOOR
RECREATION
Hanging Bridge challenge
Passing through a bridge with an exciting
challenges with a wonderful top view of the falls

Millennial and adventurer

 OUTDOOR
RECREATION
Infinity Pool
Open for all

Offers the ultimate luxury pool-side experience

urrounded by refreshing nature built right the waterf

Open for all

 OUTDOOR
RECREATION
Eco-Slide
Open for all

A 500 meter spiral eco-slide that starts from the

top of the waterfalls down to the parking area of
Avalon.
Millennial and adventurer
Open for all
 OUTDOOR
RECREATION
Forest Ground
Open for all

Sit and relax in a comfortable colourful bean bags

with a view of the scenic and majestic waterfalls.

Open for all

 OUTDOOR
RECREATION
Aurora night
Open for all

Offers a live band. Enjoy the night listening and

partying with local DJ’s. Opens every 9:00 pm
Fridays and Saturdays until 4:00 am.
Age 18 above
Open for all
 Food and
Beverage
Pool Bar
Open for all

Offers menus with a wide selection of tropical cocktails,

refreshing chilled juices and light snacks. An hour of
operating is from 10:00 am to 9:00 pm daily
Ages 18 above
 Food and
Beverage
Agus restaurant
Open for all

Designed with a warm and contemporary feel, facing the

view of the majestic waterfalls. Offers the food quality and
service, serves both Filipino and local cuisines.

Open for all

 Transportation

Valet Service
Open for all

Travels back and forth within the forest ground

area with a maximum 12 persons inside the van.

Open for all

 Accommodation

Deluxe Room
Open for all

A deluxe bed with an air conditioned, comfort room

and a minibar. Fronting the view of the falls.

Open for all

 Accommodation

Villa Bird’s Nest

Open for all

Inspired villas to cool down and get pampered after a

tiring day. Offers a queen-sized bed with an air
conditioned, comfort room, coffee table set and a minibar,
fronting the view of the falls.
Age 13 and above
 Issues and concerns
Transportation Connectivity
(ground services)
What has been done: What needs to be done:
There are public The company will provide a
transportations available. shuttle service to the guests
Open for all

By whom: Budget
The stakeholders 1,800,000 (Toyota Hiace GL
Grandhia MT)

Timeline October to November 2021

 Issues and concerns
ACCESS INFRASTRUCTURE

What has been done: What needs to be done:

The government already The company will construct
provided the access roads for the parking space
Open for all
and for the site infrastructure
By whom: Budget
The hired Engineering and
250,000
Maintenance
Design and Development
Team
Timeline July to December 2019
 Issues and concerns
DESTINATION INFRASTRUCTURE

What has been done: What needs to be done:

Open for all

 Issues and concerns
ACCESS INFRASTRUCTURE

What has been done: What needs to be done:

Open for all

 Issues and concerns
SITE INFRASTRUCTURE

What has been done: What needs to be done:

Open for all

 Issues and concerns
Gov’t Regulations and Business
Permits
What has been done: What needs to be done:

Open for all

 Issues and concerns
Peace and Order; Security and
Safety
What has been done: What needs to be done:

Open for all

 Marketing
your product
Project/Program Timetable Budget
Project/Program Timetable Budget
Social MediaSocial Media PromotionalDecember 2021
Video December – May
2021 – May 2022 2022
Php 300,000.00 Php 300,000.00
Promotional Video
Brochure December 2021 – May 2022 Php 60,000.00
Open for all
Pamphlets December 2021 – December Php 60,000.00
Brochure December 2021 – December
2022 Php 490,000.00
Business Cards January 2022 – January 2025
Php 180,000.00
Video Blog
2025 February 2022 – July 2022
Php 600,000.00

Pamphlets December 2021 – December Php 250,000.00

2025
Business Cards January 2022 – December 2025 Php 240,000.00

Video Blog February 2022 – July 2022 Php 600,000.00

 Action Steps

Site visit
Action plan
Partners

Owners
Resources
Needed
Money ,
Manpower
Major Constraints

Time
Description

The stakeholders will visit the

site in order to access the land

Action Partner Resources Major Descriptio Timetable

area available.
Identification of Stakeholder, Site Manpower , Time  Near the cascade
activities per Engineer, Landscape Money of the waterfall
area Engineers the pool, Agus

Steps s Needed Constrain n restaurant, Pool

Bar and. The
Agus restaurant
is open to all

ts guest and
outsider who
would love to
eat. The Pool Bar

Site visit Owners Money , Time The stake-

will cater 18 and
above ages only.
Minors will be
September
served but with

Manpower holders will 2018till

Juices only. The
Pool is open to
any ages, a life
guard is on duty
while the pool is

visit the December

open
 At the side of the
waterfall the
waterfall
rappelling is
located. The
major User are
the millennial
who are
site in 2018
adventurous

 At the top of the

waterfall, the
hanging bridge is
order to
located. The
major User are
the millennial
who are
access the
adventurous

Budget Planning

Permits
Stakeholders

City Government, BIR Time, Money, Social Issues The stakeholder will process
land area
, City engineer, and Concerns all the papers and permit to
,DPWH , DOLE, DoH-
BFAD, DOLE-BLE ,
DOT
build the Forest Park.
The company will follow
discreetly and abide to the
rules of the government and
available.
also comply accordingly with
the business permits.
Permits
 Barangay
Clearance
 Business Permit
 Tax Registration
 Near the cascade of the
Identi Stakeholde Manpow 09-
Time waterfall the pool, Agus
r, Site er , restaurant, Pool Bar and. 12/201
ficati The Agus restaurant is
8
Engineer, Money open to all guest and
on of outsider who would love
Landscape to eat. The Pool Bar will
activi Engineers
cater 18 and above ages
only. Minors will be

ties served but with Juices

only. The Pool is open to
any ages, a life guard is
per on duty while the pool is
open
area At the side of the
waterfall the waterfall
rappelling is located.
The major User are the
millennial who are
adventurous

At the top of the

waterfall, the hanging
bridge is located. The
major User are the
millennial who are
adventurous
Budget Stakeholders Manpower Time of The stakeholder must December
the create a budget plan 2018
Planning staffs in order to foresee
all the expenses and
know the ROI

City Manpower Time, The stakeholder will

Permit Government, Money, process all the
09/1
s BIR , City Social papers and permit to 8
engineer, Issues build the Forest
,DPWH , DOLE, and Park. 05/1
DoH-BFAD, Concerns The company will
DOLE-BLE , follow discreetly 9
DOT and abide to the
rules of the
government and also
comply accordingly
with the business
permits.
Permits
 Barangay
Clearance
 Business Permit
 Tax Registration
Number at BIR
 FDA For food and
Beverage
 Social Security
Blueprin City Manpower The September

Engineers and Money till

t and stakeholder December
and
planning will contact 2018
Stakeholder
engineers and
Architect.

Concept Stakeholde Manpower Time, The September

till
Planning r design stakeholder December
, will need to 2018

attrac search for new

tivene design that
ss, will attract
Unique local and
ness , foreign guest.
A unique
accommodation
at the same
time promoting
the culture
Bill of Supplier of Manpowe The quality The materials that Septemb
Materials the Steels, r, of the goods must be used should er till
Safety Account and services be approved by the Decembe
gears, ant , offered. authorities and the r 2018
Supplier of Stakeho Money labor should
Ingredients lder provide a high
for the quality service.
Agus
restaurant,
Supplier of
the
beverages
for the
Pool bar
and Agus
Restaurant.

Project’s Certified Manpowe Money All the expenses Deember

Total Public r needed must be 2018
Budget Accountants acknowledge in
order to have a
strong financial
plan
Program of engineers, manpower Labor 1st landscape the 2019-
works Stakeholders, Quality area. 2021
City of 2nd Construction of
Government services the Drainage system.
of the
labors Solid Waste-
EXECUTIVE ORDER NO.6
SERIES 2018

Deputization of
Punong Barangays as
ecology officers in
strict observance of
republic act 9003 or
ecology solid waste
management act of
2000 and city
ordinance no. 11-
5763.
3rd the
construction of the
Birds nest deluxe
and lovers nest ,
Agus Restaurant are
simultaneous
4th Pool, Pool Bar
and Eco Slide are
simultaneous
5th Buying the
furniture and