GROUP

ACTIVITY
TITLE : MOVIE PROMOTION

MEMBERS :
1. 18248001 - AROCKIYA SELVAKUMAR
2. 18248002 - SATTISH VISHWANATH
3. 18248013 - ANTO ARUN PRAVEEN
4. 18248019 - BALAJI MOORTHY
 COMPANY NAME

BASS Promotion Company Pvt Ltd

COMPANY LOGO
 COMPANY’S INTRODUCTION :
Our company works onto bring in innovative
promotional ideas for the success of the movies.
Our promotional strategies differ with each projects.
We concentrate on the main plot of the movie and
plan the promotional events accordingly.
 WORKING OF THE COMPANY

MOVIE NAME : ALAUDHININ ARPUTHA CAMERA

INTRO

Alaudhinin Arputha Camera (English: Alaudhin's

wonderful camera) is an upcoming Indian Tamil
language fantasy adventure, action drama, thriller
film written, directed and produced by Naveen who
also plays the male lead role in the film alongside
Anandhi of Kayal and Pariyerum Perumal fame.
Natarajan Sankaran is composing music for the film.
POSTER OF THE FILM
CRUX OF THE MOVIE
“We all live in the hope of a miracle. but we often forget to realise that our
life itself is a miracle.”

PLOT
Alaudhinin Arputha Camera follows the action-packed life of a
mysterious young man named Alaudhin (Naveen) and his encounters
with hitmen and Anandhi’s pickpocket in various tourist-friendly spots in
Europe.
Director

Producer
Naveen

Naveen
CAST
Screenplay

Genre
Naveen

Fantasy Thriller
&
Story

Starring
Naveen

Naveen, Kayal Anandhi, S

Nandagopal,
Kuberan, Athiyappan Siva
CREW
Music Natarajan Sankaran

Cinematographer KA Batcha

Editor Kripakaran Purushothaman

Production Company White Shadow Productions

Release Date Yet to be Announced

Language Tamil
 PROMOTIONAL STRATEGIES
1. Promotion of the Movie in all Camera Advertisements
in selected company.
2. Posting of Best Camera Shots in Social Media. The
best photo will be awarded with a camera phone.
3. Creating Hashtags, Emoticons, Frames & Stickers.
4. Tie up with various branded companies for
advertisement & promotion.
5. Printing of T-shirts, Caps and Stickers.
6. Street Photography with an Old Camera. Setting up a few stalls in
Malls and invite people to take a photo with an old camera. The best
shots will be used in the movie promotions.
7. Making it easy for people to buy tickets from various websites and
social media platforms and giving them discounts through a
promocode.
8. Movie Posters, Flexes and Notices.
9. Social Media buzz in Insta, Twitter, Facebook and other Social
media platforms.
10. Promo’s, Trailers, Sneak Peak, Songs, interviews, “making of the
movie”, reviews, previews and news in YouTube Channels and TV
Channels.
 BUDGETING AND MAN-POWER
FOR THE PROMOTIONAL EVENTS

TOTAL BUDGET : 30 Lakhs

PEOPLE INVLOVED : 50
1. Camera Advertisement

 Companies: Canon and Nikon

 1 week of promotion through the company
ads
 Promoted by the respective company
 PRO will coordinate
 Budget - 5L
2. Organic Promotion – Photo
Contest

 Contest based
 Conditions and criteria will be given.
 1 week of promotion
 10 winners will be given prizes
 3 members to work on it including a
Judge to choose the Winner
 Budget - 50K
3. Creating Hashtags, Emoticons, Frames &
Stickers.

 Created by an App Developer

 Shared in the Social Media Platforms.
 Make it Popular
 Social Media Team and 3 freelancers will be involved
 Budget – 50K
4. Tie up with brands

 Companies: Swiggy and Zomato

 Cloth bags imprinted with pics of movie title and
cameras
 All online orders will be delivered with the Cloth Bags
 Around 20,000 consumers are expected
 Promoted by respective company
 PRO will coordinate
 Budget - 2L
5. Printing T. Shirts and Caps

 Printing given to a Manufacturing

Company
 Distributed at various Events
 PRO will Coordinate
 Budget - 2L
6. Photographs with vintage
cameras

 Allowing the public to take

photographs
 Stalls in 4 famous Malls
 20 members to coordinate
 Budget - 3L
7. Promo Codes for booking tickets

 Making it easy for booking of tickets through various

websites
 Special Promocode will be generated when they book.
 A discount will be given when they use the promocode
 PRO will negotiate the Ticket booking with the Website
Admins
 Budget: 5L
8. Movie Posters, Flexes and
Notices.

 Printing of Posters, Flexes and Notices

 Given to a Contractor
 PRO will Coordinate
 Budget - 4L
9. Social Media Buzz

 Releasing of Movie Teasers in YouTube

Channel
 Sharing of posters and trailers in Social
Media
 Social Media team will work on sharing it to
the maximum.
10. Mainstream Media Promotion

 15-20 sec promo videos

 Releasing sneak peek 3 days prior to release
 Film Cast & Crew will give interviews.
 Media Manager will Coordinate
 Budget - 8L
 COMPANY’S VISION

To become one of the top Movie

Promotion company with our strategic
expertise and integrated services.
 MISSION

Make use of the latest technologies to

promote films with quality expertise and
also to use the traditional ways of
promotion.
 OBJECTIVES
• Bring innovative promotional strategies.
• Make the people to get a clear idea of the movie
before they spend on it.
• Make the movie a profitable one for the
production company.
• Invite people to watch it on big screens.
• Create curiosity to a greater extent.
 TARGET MARKET

• A centers, B centers, C centers

• Overseas audience
• Digital streams
• Social media audiences
• Satellite channels
 DEMOGRAPHIC DETAILS
Age: We concentrate on all age groups, especially from 15
to 35.

Social Class: We promote movies to everyone whether

they are rich, poor or middle class.

Gender: The promotion is for all the Genders.

Education: Since the movies can be understood by everyone,
we promote the movies for both educated and illiterate.

Geography: Though the promotion of movie is for both

Urban and Rural, but our concentration is more on Urban as
there are many audiences for films and availability of many
theatres.
 GROWTH ANALYSIS
• The company’s growth depends on the number of movies we
work for.
• The company’s profit is based on the amount of profit the movie
gains.
• The fixed share percentage to be paid for our company is 20% of
the movie’s profit income.
• Promoting multiple movies simultaneously with bigger budget is
the growth we are looking for.
• Initially our company is focusing on short-term growth.
• Incase of loss for the movie, the production company must work
their next project with us and compensate the payment.