What is mean by Culture

Culture is a word for the 'way of life' of a groups of people,

meaning the way they do things. Different groups may have
different cultures. A culture is passed on to the next
generation by learning, whereas genetics are passed on
by heredity. Culture is seen in people’s writing, religion,
music, clothes and in what they do.
 What is cross culture
communication
Cross culture communication refers to a business
environment where participants from different
countries or regions interact, bringing different
values, viewpoints and business practices.
Barriers in cross cultural
communication
Cross-cultural communication plays a critical role in
successfully carrying out business. When the
communication is effective, everyone benefits from
increased bandwidth, institutional knowledge, and
competitive advantage. Ineffective communication
however, can offend, confuse or send a misconstrued
message which could lead to broken relations with
customers, partners, vendors, and employees. some
of them are.........

P.T.O
Language Barriers
A common barrier is of
language. Although English is
regarded as the common
international language, not
every business globally uses
English regularly . Employees
may have more difficulty
when communicating in
English, which can lead to
misunderstandings when
taking direction,
understanding level of
urgency and communicating
issues or concerns.
Cultural Barriers
Every culture has a different
set of values, business
ethics, accepted behavior,
even different facial
expressions and
gestures. It is
important to understand
these differences, to show
genuine respect for other
cultural mores, when
communicating with
professionals from other
cultures.
Presentation Style
Culture influences how
people in different
countries prefer to
receive information.
For example, how
interactive you should
make your
presentation depends
on the culture to which
you present. In
general, English
speaking cultures like
presentations to be
lively and interactive.
 Need for cross culture
communication
Cross culture is becoming increasingly important with
the globalization of businesses. Many companies devote
substantial resources to training employees how to
communicate and interact effectively with those from
different cultures. For example, if an employee of an
international company transfers to another country, they
may experience the cross culture. To assimilate, they
must learn the language, understand the culture, and
adapt or conform to social norms.
 Strategies to overcome
cross cultural barriers
1. Learn a few key phrases.
Clear communication is essential for effective functioning, it is
necessary that each of your employees understand what your
clients and customers need. Depending upon the number of
clients or customers with whom you work and the amount of
diversity, it may not be possible for you to learn all the
languages, but learning a few greetings and key phrases can
go a long way.
2. Learn your client’s culture.
Taking the time to research or inquire about another’s culture can
go a long way to make them feel comfortable. Learn about the
things your clients and customers like and value: their food, their
customs and protocol, business practices and what they do for fun.
Because of your extra effort, the people with whom you work will
feel appreciated and will be more apt to recommend you and do
business with you in the future.
3. Promote appreciation of cultural differences.
Set aside a special day where you ask a few employees or co-workers to share aspects of his or
her culture or a client’s culture with everyone. Make it fun. Ask the employees to give a “Lunch-
and Learn” presentation featuring the foods, ceremonies and other aspects of that culture. This
will not only promote socialization, it will give each person the opportunity to learn about and
appreciate one another’s culture.

4. Be open to trying new things.

While traveling to visit clients in other countries, be open to trying new things -- like the food --
at least once. Even if you don’t like something, you will be appreciated for making the effort. If
you are allergic or prefer not to partake in something (like drinking alcohol) do not compromise
your own values, however, to accommodate theirs. You are permitted to respectfully decline. The
idea is not to create boundaries, but to build bridges and open the door to cultural differences.

5. Be accommodating.
If your employees, clients or co-workers have cultural requirements, like prayer times or religious
holidays, accommodate their needs into your work schedule. You would certainly want someone
to respect your culture if the tables were turned.