PROJECT REPORT ON CONSUMER PERCEPTION

TOWARDS BIG BAZAAR

INTEGRAL UNIVERSITY
LUCKNOW

UNDER GUIDENCE : PRESENTED BY :

Miss Aysha Badrudin Mohammad Ahsen
BBA 3rd year
1601029056
 INDUSTRY PROFILE
Future Group is an Indian conglomerate headquartered in Mumbai, Maharashtra, India. The company is
known for having a significant prominence in Indian retail and fashion sectors, with popular supermarket
chains like Big Bazaar and Food Bazaar, lifestyle stores like Brand Factory, Central etc. The group also has a
notable presence in integrated foods and FMCG manufacturing sectors. Future Retail Limited and Future
Lifestyle Fashions Limited, two operating companies of Future Group, are among the top retail companies
listed in BSE with respect to assets, and in NSE with respect to market capitalization.
On May 2012, Future Group announced a 50.1% stake sale of its fashion chain Pantaloons to Aditya Birla
Group in order to reduce its debt of around ₹80 billion (US$1.1 billion). To do so, Pantaloons fashion
segment was demerged from Pantaloons Retail India Ltd; the latter was then merged into another
subsidiary—Future Value Retail Ltd—and rechristened Future Retail Ltd.

Future Group is a corporate group and nearly all of its businesses are managed through its various
operating companies based on the target sectors. For e.g., retail supermarket/hypermarket chains Big
Bazaar, FBB, Food Bazaar, Food Hall, Hometown etc. are operated by its retail division, Future Retail
Limited, while its fashion and clothing outlets Brand Factory, Central, and Planet Sports are operated via
another of its subsidiaries, Future Lifestyle Fashions Limited.With these many fashion outlets and
supermarkets, the group also promotes its fashion and sports brands like Indigo Nation, Spalding,
Lombard, Bare etc., and FMCGs like Tasty Treat, Fresh & Pure, Clean Mate, Ektaa, Premium Harvest, Sach
etc. It also has operating companies to cater specifically to internal financial matters and consulting within
its group of companies.
Future Group

Type Private

Industry retailing, insurance, logistics, media

Founder Kishore Biyani (CEO)

Headquarters Mumbai, India

Products Integrated foods and other FMCGs

Services Supermarkets, hypermarkets, discount stores, insurance,

logistics, media

[1]
Net income ₹200.6018 billion(US$2.8 billion) as of March 2013

[2]
Number of employees 35,070

Divisions Future Retail Limited.(BSE: 523574,NSE: FRL), Future Lifestyle

Fashion Limited., Future Consumer Enterprise Limited., Future
Innoversity Limited., Future Supply Chains Limited., Future
Brands Limited., Future Capital Holdings Limited.

Website www.futuregroup.inwww.futurebazaar.com
Future Group's operating companies sorted by targeted
markets:
Retail
 Future Retail Ltd
 Future Lifestyle Fashion Ltd
 Future Consumer Limited
 Future Enterprises Limited

Financial Services
 Future Capital Holdings (for internal financial services)
 Future Generali Life Insurance
 Future Generali General Insurance
 Future Ventures

Other Services
 Future University
 Future Supply Chains
 Future Brands
 Future Learning

Future Group retail services sorted by operating companies:

 KORYO (Chinese Re-branding)
 Food Bazaar
 fbb
 Hometown
 E Zone
 Food hall
 Easy day
 Big Bazaar
 Nilgiris 1905
 Heritage Fresh
 Hyper City
Future Lifestyle Fashion Ltd
 Central
 Brand Factory
 Planet Sports
 I AM in

Products brands under Future Group in India

FASHION AND LIFESTYLE

 Indigo Nation
 Scullers
 John Millers
 All
 Rig
 Cover story
 DJ&C
 Buffalo
 Hey
 Converse
 Bare
 Clarks
 Holi
 UMM
 Urban Yoga
 COMPANY PROFILE
Big Bazaar is an Indian retail store that operates as a chain
of hypermarkets, discount department stores, and grocery stores. The retail chain was
founded by Kishore Biyani under his parent organisation Future Group,which is known
for having a significant prominence in Indian retail and fashion sectors. Big Bazaar is
also the parent chain of Food Bazaar, Fashion at Big Bazaar (abbreviated as fbb) and
eZone where at locations it houses all under one roof, while it is sister chain of retail
outlets like Brand Factory, Home Town, Central, eZone, etc.
Big Bazaar Pvt., Ltd
Big Bazaar logo
Type Private
Industry Retail
Founded •2001; 17 years ago

Founder Kishore Laxminarayan Biyani

Headquarters Mumbai, Maharashtra, India

[1]
Number of locations 256 stores nationwide (August 24, 2017)
Area served India
Key people •Kishore Laxminarayan Biyani (Founder)
[2]
•Sadashiv Nayak (President & CEO)
•Rakesh Biyani (Director)
Products •Electronics
•Movies and music
•Home and furniture
•Home improvement
•Clothing
•Footwear
•Jewellery
•Toys
•Health and beauty
•Pet supplies
•Sporting goods and fitness
•Auto
•Photo finishing
•Craft supplies
•Party supplies
•Grocery
Services •Future Pay
Parent Future Group
Website bigbazaar.com
ORGANISATIONAL CHART
 Unit Profile
 Big Bazaar Sahara Ganj was open in 2005 and it was first store of North.
 It generates 100 corer turnover in 1 year.
 It has around 3000 footfall everyday at its store Big Bazaar ,Sahara Ganj.
 There are 393 employees which are categorized as-
Current on-roll employees are- 153
Part Timers are- 10
Off-roll employees are-10
Security – 50
House keeping are- 50
Brand Promoters are – 120
 Big Bazaar have 13 sections under 1 store
APPARELS/CLOTHING:
Kids
Men's – Casual, Formal
Women’s - Casual,Formal,Ethnic

FOOTWEAR:
Kids
Men's

Women’s

HOME CARE:
Cleaners
Duster
Home care
Detergents

TOYS:
Cars
Kitchen set
Teddy bear
HOME UTILITES:
Gas stove
Dinner set
Storage items
Steel Utensils
Plates, cups

KIDS UTILITIES:
Water bottle
Tiffin's
Milk bottle
Tethers
Rattle toys

STATIONERY:
All Stationery Items are available

PERSONAL CARE:
Shampoo
Creams
Sunscreens
Face wash

BABY CARE:
Johnson care all products are available
Himalaya's all products are available
BEAUTY:
All beauty products are available of brands- Lakme,Revlon,Lotus,Colorbar,

ELECTRONICS:
Koryo Microwave ,oven
Led Lights
Irons

DAIRY PRODUCTS:
Milk
Cheese
Butter
Buttermilk
Paneer

BAKERY & BEVERAGE PRODUCTS:

Breads
Buns
Toast
Biscuit
Namkeen
Soft drink
 Vision & Mission
To know the effective marketing strategy which influence customer to
purchase a product of Big Bazaar.
To know the marketing and promotional strategy of big bazaar.
How Big Bazaar Establish and maintain its position in retailing through
promotion.
 TASKS
 At the first day , I was assigned to tell the customer about
the product if he asks.
 After a week, I was given to sale 100 units of the including
Head&shoulder, pantene, tresemme and Dove etc. Every
single day.
 I was also given to compare the sales of different brands'
shampoo.
 OBJECTIVES

 To find out which brand’s product get sold most.

 To understand the customer’s focus and what they are
actually looking for and to inform in case the product gets
finished.
I also had to compare the selling of the products before and
after the imposition of the offer on them.
 ANALYSIS
I was assigned to sell shampoo . I had a daily target to sell 200 units
of shampoo bottles but I could have barely sold only 100 units. Some
customers used to come and ask if there is any offer on purchase but
there were no offer at that time. I realized that many customers are
looking for the offers. On 14th and 15th august Big Bazaar offered great
discount on purchase of any product under “Independence Day
Dhamaka”. I sold 300 units of shampoo on 14th august because there
was an offer under which if a person purchases 3 units of pantene, he
has to pay only 300 rs instead of paying 620 rs. Head&shoulder had
maximum offer on that as compared to other brands and huge
number of customers purchased it. I sold over 251 on 15th august in
which I sold 167 bottles of head&shoulder and rest including others. I
observed that customers seek offer and then they make purchase.
Because of the discount, customers purchased that even it doesn’t
have a better quality as compared to loreal and Dove.
 Research
Methodology
The objectives of this study are as follows:

• To study how marketing management helps in achieving the organization’s goal.

• To study how marketing helps us to know about the customer’s demand and how can we satiate them.
• To examine the demand of the products and its supply to them.
• Research Methodology is a way to systematically solve the research problem. It may be understood as a
science of studying how research is done scientifically. It is necessary for the researcher to know not
only the research methods/techniques but also the methodology.

Research design is a conceptual structure with the help of which research is conducted. There is no
unique method which can entirely eliminate the elements of undertaking both research methodologies
more than any other procedures can minimize the degree of uncertainty. Thus it reduces the probability
of making a wrong choice amongst the alternative course of action. In this research descriptive research
design is being used. A descriptive research study is concerned with describing the characteristics of the
particular field of group. The study is done for specific purpose with the help of facts collected but car
should be taken the information should be free from bias and should be reliable. Research process
consists of a number of closely related activities. But such activities overlap continuously and do not
follow a strictly prescribed sequence.
Various steps involved in a research process are not mutually exclusive; nor are they separate and
distinct. They do not necessarily follow each other in any specific order and the researcher has to be
constantly anticipating at each step in the research process the requirements of the subsequent steps.
However, the following order concerning various steps provides a useful procedural guideline regarding
the research process.
 Conceptual Background
Marketing is a huge term under which the selling of the
products,customer satisfaction and profit maximization
are undertaken.In marketing we get to know about the
customer's choice as well as want and then he choose
the suitable one. Marketing also focuses on customer's
satisfaction.
These are some questions which i asked to the
customers.
Q. Do you visit big bazaar oftenly or
occassionally?
Q. Do you get satisfied with big bazaar service?
Q. Do you like the offers provided by the big
bazaar?
Q. Do you visit big bazaar more than other
stores?
 Data Interpretation

Q-Did you get to learn more about marketing?

Yes 60%

No 40%

40%

60%
YES
NO
 Data Interpretation

Q. Do you visit big bazaar more than other stores ?

32%

YES
NO

68%
 Data Interpretation

Q. Do you like the offers provided by the big bazaar?

30%
YES
NO

70%
 Data Interpretation
Q. Do you get satisfied with big bazaar service ?

5%

YES
NO

95%
 Data Interpretation

Q. Do you visit big bazaar oftenly or occasionally?

20%

OFTENLY
OCCASIONALLY

80%
• Did big bazaar staff assist you ?
YES
• Have you had great experience with big
bazaar?
YES
• Did you get to learn more about customer’s
perception ?
YES
 FINDINGS
 60% respondent said that they got to learn many new things about the marketing
and 40% respondents said they didn’t find something new.
 I have had a great experience working with BIG Bazaar. The staff were also
behaving politely.
 YES I got to learn more about customer’s perception and what they actually look
for in the market
 CONCLUSION

The objective of study the “Marketing’ in Big Bazaar is proved. A great number of employees
were highly satisfied by working with Big Bazaar. I have had great experience with big bazaar.
The way they use to motivate employees and guiding them like an elder. I’d chosen the best
place to pursue my training. I successfully did the task I was assigned and I realized that
customer look for the offers on the products and they buy the more products on the offer
days then the usual days .

The employees of Big Bazaar were found to be neutral in aspects such organization structure
where as the employees of the Big Bazaar were found to be neutral in aspect such as job
itself degree of motivation current carrier opportunities, nature of supervision,
methodologies of change implementation extent to which personal growth and development
is possible, scope the job offer for realizations of aspiration and ambitions, flexibility and
independence allowed, organization structure quantity of work expected or allotted.