Documente Academic
Documente Profesional
Documente Cultură
Company Introduction
u Nestlé is the world¶s most famous company
dealing in food products. It is a multinational
company and operating in almost every country of
the world.
u It has 130 years of experience in dealing in food
products.
u It has a total of 522 factories (having 233 in
Europe, 157 in America and 132 in Asia and
Africa) in 81 different countries of the world with
230,000 employees in the world over.
u ïenri Nestlé is the founder of Nestlé Company.
whole world.
Promotion Strategy
For Converting non-Users To
Users
Ë Promotion is one of the most important factor of
Marketing Mix.It is uses to attract customers towards the
brands of coffee offered by Nestle.
Ë Promotion is further divided in to
u Advertising
u Personal Selling
u Sales promotion
u Publicity
The Nescafé coffee is heavily promoted. That is why it has a
very high image in the eyes of consumers and possess a
high position in the market.
They promote Nescafé heavily through advertising. A
lot of their finances are spend on the eye catching
and interesting advertisements of Nescafé. The
advertisements are really worth seeing. Mostly, they
use television as their medium for advertisements.
But some posters are also there that are distributed
among the retailers and wholesalers. Banners and
sign boards, are not used for advertising Nescafé that
significantly. Everyday, new attractive and unique
advertisements are telecasted on the television
promoting Nescafé. These advertisements are really
stylish and modern.