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Ho.1: There is no
impact of overall
dimensions of
Green Supply
Chain Management
on the
environmentalbase
d
marketing
performance.
The impact of GSCM’s elements on
environmental-based marketing
performance.
Internal Enviromental Management produces the value of β =
0.288 and significant level of 0.036 so that it affects
Environmental-Based Marketing
Green Information Systems produces values β = 0.25 and 0.013
significant level so that it affects Environmental-Based Marketing
Green Purchasing produces value β = 0.445 and a significant level
of 0.006 so that it affects Environmental-Based Marketing
Cooperation with Customers produces values β = 0.352 and a
significant level of 0.001 so that it affects Environmental-Based
Marketing
Eco-Design and Packaging produces value of β = 0.293 and
significant level of 0.002 so that it affects Environmental-Based
Marketing
Investment Recovery yields value β = 0.244 and significant level
of 0.009 so that it affects Environmental-Based Marketing
Journal of Service Science and Management, 2015
Suleiman A. Al Khattab1*, As’ad H. Abu-Rumman2, Ma’n
Mustafa Massad2
1Department of Business Administration, Al Hussein Bin Talal
University, Ma’an, Jordan
2Department of Marketing, Applied Science Private University,
Amman, Jordan
Email: *s.alkhattab@ahu.edu.jo
THANKYOU!
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