APPAREL QUALITY

MANAGEMENT

EFFORTS BY:
Tannishtha Maherda
Vivek Kumar

BFT – 5
INTRODUCTION
Bridgestone Corporation is a multinational auto and truck parts
manufacturer founded in 1931 by Shojiro Ishibashi in the city of
Kurume, Fukuoka, Japan.
Bridgestone Group had 141 production facilities in 24 countries.
Headquarters: Chūō, Tokyo, Japan
CEO: Masaaki Tsuya (Mar 2012–present)
Competitors: Goodyear, MRF, Apollo, Continental Tyres
Subsidiaries: Firestone Tire and Rubber Company, Bandag ,
Bridgestone Cycle, Bridgestone Americas, Inc. , Bridgestone Tyre
Sales (Malaysia) Sdn. Bhd., Bridgestone Australia Ltd, Bridgestone
India Automotive Products Pvt. Ltd.
PHILOSOPHY
(BRIDGESTONE’S ESSENCE)

“Serving Society with Superior Quality.”

To fullfill this mission, Bridgestone Group has used the

concept of “foundation” to demonstrate the sustained
commitment of employees to provide its customers
with world class products and services and to serve
the communities where Bridgestone does business.
QUALITY POLICY
• To ensure customer satisfaction in terms of
quality of supply safety & reliability of our
products, and after-sales services.

• To achieve continual improvement through

“Quality Management System”
• To close-out any serious quality complaint by
taking corrective measures based on root
cause analysis and avoid recurrence by
taking pro-active & preventive steps.

• Eliminate outflow of defective products in to

the market through stringent control
systems.
• Bridgestone wish to offer the Product and Services
to the customer’s satisfaction at a speedy rate
through effective implementation of Quality
Management System with Continual Improvement
in Quality, Technology, Cost and Services by
demonstrating Product Safety and Protection of
Environment.
QUALITY MANAGEMENT
STRUCTURE
• For its quality assurance structure, the Bridgestone Group has
established the Group Global CQO Organization, comprising the
Global CQO (Chief Quality Officer), together with SBU-CQOs
appointed by SBUs. (Strategic business unit (SBU).

• The CQOs work to promote the Group’s quality policy and

understand quality aspects, and provide appropriate and prompt
responses to quality issues.
ROLES OF CQO IN QUALITY
MANAGEMENT SYSTEM
CERTIFICATIONS
 ISO14001 - Environmental Management systems standards.
 AS/NZS 4801 accreditation for its human resources
department.
 AS/NZS ISO 9001:2000 - Covering Quality Management
Systems for the design development, manufacture, testing and
supply
STAGES OF QUALITY
CONTROL/ASSURANCE

To avoid quality issues

in the development
process, the
Bridgestone Group
standardizes the
development process at
all development centers
and enhances various
process check systems
to improve development
quality.
QUALITY ASSURANCE THROUGH
THE SUPPLY CHAIN
 QA in Raw material Procurement-
Even after establishing a relationship with suppliers, they
continuously monitor the quality of goods received, conduct
supplier audits, and make other efforts to ensure suppliers are
maintaining their quality assurance structures .

 QA in Outsourcing –
In 2016, they launched an effort to improve the three core
competencies of outsourcing (Detection, Selection, and
Deterrence) with the aim of enhancing outsourcing supplier
management.
 QA in Tire Manufacturing
Bridgestone promotes the “visualization” of potential quality risks at tire
production plants and proactively implements preventive actions. They
continue to evolve early warning system (EWS), improve VOC / VOB
system.

 Human Resource Development in Support of Quality Activities

Establishing Quality Human Resources Development Unit with quality
training programmes for the employees.

 Market Initiatives
• As their tires are driven on roads all over the world, the information is
collected and tire analysis results are promptly shared with related
departments and utilized to improve tire quality.
•When necessary, the actual tire is collected for a detailed analysis,
which is useful for early-stage quality improvements.
BRIDGESTONE GROUP GLOBAL
TQM CONFERENCE
 Since 2010, the Bridgestone Group has held a Global Total
Quality Management (TQM) Conference each year attended by
Bridgestone and Group companies.
 It aims to enhance the level of quality activities and improve
quality awareness through sharing examples of excellence in
innovation and improvements selected from each region and SBU
with the entire Group.
CSR ACTIVITIES

Key Areas for Bridgestone Group

https://www.bridgestone.com/responsibilities/corporate_ci
tizenship/index.html
BASIC APPROACH

• To actively participate in a community as a member of the local

community
• To clarify issues/needs of local communities and work toward
solutions
• To ensure employee participation

https://www.bridgestone.com/responsibilities/corporate_ci
tizenship/index.html
CSR and the Mid-term
Management Plan

CSR activities are conducted in the PDCA ("plan," "do," "check,"

"act") cycle for achieving the goals of the Plan so that they are an
integral part of that process.
http://www.bridgestone.co.in/csr_approach.aspx
CSR ACTIVITIES IN
INDIA
BSID focus in CSR is on bringing about inclusive
growth in the society through interventions to improve
healthcare, promote education, generate livelihood
opportunities and support rural development.

http://www.bridgestone.co.in/pdf/Bridgestone-India-
Corporate-Social-Responsibility-Policy.pdf
1. TIRE SAFETY CAMPAIGN
• The campaign was aimed at educating car users with
importance of tire maintenance for safe journey.
• Customers were imparted with information on tire maintenance
and various tire check-up services.

https://www.bridgestone.com/responsibilities/corporate_ci
tizenship/safety/as_oc/index.html
2. BRIDGESTONE ROAD SAFETY EDUCATION
PROGRAM
• Was launched to inculcate road safety and promote good behavior
in accordance with traffic regulations among the youths in the
school and community who are going to be the new drivers on
road in future.
• Through this program in 2015 BSID reached to more than 6500
high school students from Pune city and going to expand it to new
schools and cities.

https://www.bridgestone.com/responsibilities/corporate_ci
tizenship/safety/as_oc/index.html
3. MAKE ROADS SAFE CAMPAIGN

• Bridgestone India Pvt. Ltd. (BSID) initiated this activity to

strengthen and support administration in improving the road
safety infrastructure by providing heavy crash barricades,
traffic control barricades, light batons, reflective jackets and
search lights.

https://www.bridgestone.com/responsibilities/corporate_ci
tizenship/safety/as_oc/index.html
EMPLOYEE TRAINING PROGRAMMES
Benefit Package to Employees

 Singles Dormitories and Housing Allowance

 Annual Paid Leave
 Defined Contribution Pension Plan
 No Overtime Days
 Support for balancing work with raising children
 Support for Club Activities
REFERENCES
http://www.bridgestone.co.in/csr_approach.aspx
http://www.bridgestone.co.in/pdf/Bridgestone-India-
Corporate-Social-Responsibility-Policy.pdf