Group Members

Jazba Ansari
Rabia Arshad
Attiya Hassan
Hamna Mustafai
Scenario Planning
Jazba Ansari
 Definition
• Scenario planning is making assumptions on what the future is going to be
and how your business environment will change overtime in light of that
future
Scenario Planning in Strategic
Management
 Process of Scenario Planning
• State the focal issue or decision facing the enterprise.
• List the key factors that influence this decision
• List the driving forces that influence these key factors.
• Rank the key factors and driving forces by importance and by uncertainty.
• Compose plots for alternate futures that could impact the decision.
• Evaluate the decision in each of the postulated scenarios.
• Select indicators and signposts for each scenario.
Strategic Planning
Hamna Mustafai
 Definition
• Strategic planning is a process in which organizational leaders determine
their vision for the future as well as identify their goals and objectives for the
organization.
 Components of Strategic Planning
 Initial Assessment
 Situation Analysis
 Strategy Formulation
 Strategy Implementation
 Strategy Monitoring
 Approaches of Strategic Planning
• Top-Down Approach
• Bottom-Up Approach
 Top Down Planning
• A top-down strategic planning, the executive team of the business
establishes plans and goals, and then communicates that strategy
to middle managers, who then become tasked with executing that
strategy through rank and file employees.
 Top Down advantages and disadvantages

Advantages Disadvantages
• Decrease risk • Limited Creativity
• Strong Management • Slow response to challenges
• Good organization
• Minimize Cost
Bottom-up Planning
Rabia Arshad
 Bottom Up Planning
• A bottom-up strategic planning takes advantage of the specialized
skills and talents of the rank and file employees, and encourages
them to communicate ideas and plans to middle managers, who then
pass the ideas along to the executive team.
 Bottom Up advantages and disadvantages

Advantages Disadvantages
• Increase company wide • Slowed time creating plans and
communication reaching goals
• Build morale • Inaccurate reflections of data
• Share Solution • Bogging down of employees
• Increase collaboration
Difference Between Top down and Bottom Up
strategies
Top Down Strategies Bottom Up Strategies
• Inflexibility • Flexibility
• Lack of employee participation • Teamwork
• Lack of motivation • High level of team motivation
• Employees feel their input not valued • Employee feel valued
• Goals are determined early in process
• Lack of long term vision
 Industries that use both Strategies
• Banking
• Nanotechnology
• Neuroscience and psychology
• Public health
• Ecology
• Architecture
Strategy as Planned Emergence
Strategic Leadership

Syed Attiya Hassan

 Strategic Leadership
is the ability to anticipate, envision, maintain flexibility, and empower others to
create strategic change as necessary.
Multifunctional task that involves
 Managing through others
 Managing an entire enterprise rather than a functional subunit.
 Coping with change
 Attracting and managing human (includes intellectual) capital.
 Being able to meaningfully influence others
 Styles of Strategic Leadership

Transactional Leadership Transformational Leadership

 Laissez-faire Leadership
• This French phrase means “leave it be”, and it’s used to describe leaders who
leave their team members to work on their own.
• Can be effective
• Experienced and skilled self-starters
 What is Ethical leader?
• How Do You Become an Effective and Ethical Strategic Leader?
• Upper-echelons theory – Framework that views organizational outcomes –
strategic choices and performance levels – as reflections of top management
values, who interpret situations through their unique perspective lens.
• Strong leadership is the result of both innate abilities and learning
How Do You Become an Effective and Ethical
Strategic Leader?
• Justice
• Respect others
• Honesty
• Humane
• Focus on Teambuilding
• Value-driven Decision making
• Encourages Initiative
• Leadership by example
• Value awareness
• No tolerance for ethical violation
 Case Study
PepsiCo’s Indra Nooyi: Performance with a purpose