Chapter 3

Recognizing
and Creating
Opportunity
 Overview

• The nature of creativity

• Challenges to creativity

• How to remove roadblocks

• Sources of new ideas

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 The Nature of Creativity

• Creative people are curious

• They ask questions

• They have a high tolerance for ambiguity

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 The Process of Creativity

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 Challenges to Creativity

• No time

• No confidence

• No creative skills

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 How to Remove the Roadblocks

• Prepare for innovation

– Minimize distractions
– Devote time to contemplation
– Pay attention to your creative environments
– Develop a creative culture
– Mix people up

• Start with the familiar

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 How to Remove
the Roadblocks (cont.)
• Identify a problem and solve it

• Use your personal network

• Make time for creativity

• Return to your childhood

• Think in opposites

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 Sources of
New Product/Service Ideas
• Health care industries

• Computer-related industries

• Automotive services (not repair)

• Residential care

• Security and commodity exchanges

and services
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 Sources of
New Product/Service Ideas (cont.)
• No-store retailers

• Management and public relations

• Local and suburban transportation

• Personnel supply services

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 Technological Trends

• Gene therapy

• Nanotechnology

• Wireless technology

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 Take-Aways

• List what your students took away from the

discussion here in real time

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