Documente Academic
Documente Profesional
Documente Cultură
CHAPTER 2
Communicating in a
Reader-Focused Way
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
CHAPTER 2 Communicating in a
Reader-Focused Way
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
CHAPTER 2 Communicating in a
Reader-Focused Way
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Creating a Reader Profile
(Cont’d)
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Creating a Reader Profile
(Cont’d)
A. Primary audience
B. Secondary audience
C. Tertiary audience
D. Gatekeepers
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
An environmental group has an
interest in your document about
emissions. What kind of an audience
is this group?
A. Primary audience
B. Secondary audience
C. Tertiary audience
D. Gatekeepers
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Profiling Contexts of Use
• Physical context
• Economic context
• Political context
• Ethical context
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Using Reader Profiles to Your
Advantage
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Global and Transcultural
Communication
• Content
• Organization
• Style
• Design
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Which of the following is
universally acceptable?
• Listen carefully
• Be polite
• Research the target culture
• Avoid humor
• Talk to your colleagues
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.