Toyota’s Commitment

To The Environment
 Toyota’s Commitment
To The Environment

Craig Marckwardt
Sr. Retail Trainer
Gulf States Toyota
 Toyota’s Commitment
To The Environment

Toyota’s Earth Compact

Alternative technologies 10-20

years off
 Toyota’s Commitment
To The Environment

Each American family uses 3.6

gallons of gasoline per day
100 million families in America
360 million gallons of gasoline
 Toyota’s Commitment
To The Environment

The mid-point of U.S. energy reserves

was reached 20 years ago
The World will reach its mid-point in
energy reserves in 2008 or sooner

When that happens, OPEC will control

over 70% of the remaining reserves
 Toyota’s Commitment
To The Environment

•JD Powers estimates indicate that by the year 2008

the Hybrid market will be 500,000 units.
•By the year 2010 the market will grow to 720,000.
•Toyota President Fujio Cho wants Toyota to sell
300,000 HSD powered vehicles by 2005.
•Cho-san has said Toyota will offer HSD as an
option on all Toyota vehicles by 2010
 Toyota’s Commitment
To The Environment

•Projections are based on low inflation and

modest increase in gas prices.
•If gas goes past $3.00, plus per gallon, what
happens to these numbers?
•Another consideration…
 Toyota’s Commitment
To The Environment

China’s 1 Billion people.

 Toyota’s Commitment
To The Environment

•Manufacturers have given into the demands

of the buying public.
•Increased horsepower and torque through
increasing engine size and supercharging.
 Toyota’s Commitment
To The Environment

Toyota’s mission:
provide clean and
safe products.
 Toyota’s Commitment
To The Environment

• Lots of power and torque =

great driving experience
and
• Result was poor gas mileage
and lots of harmful emissions
 Toyota’s Commitment
To The Environment

• Hybrid Synergy Drive achieves

the unlikely
– Increases power and performance
– Has better gas mileage with AT-PZEV rating
 Toyota’s Commitment
To The Environment

Prius Introduced 1997

 Toyota’s Commitment
To The Environment

Toyota has sold over

300,000 hybrid vehicles
worldwide
 Toyota’s Commitment
To The Environment

Hydrogen Electric
/Gasoline
Solar

Diesel
Corn Hydrogen
Oil Fuel Cell
Toyota’s Commitment
To The Environment
 Toyota’s Commitment
To The Environment

2004 Prius –
 Toyota’s Commitment
To The Environment

Aero Performance

NSX 0.30
0.31 Porsche 911 0.30
Corvette 0.29
Previous Model
0.30
Celica 0.33
S430
0.29 E320 740i
GOLF A6
0.28
Cd

A4 528i
A2
0.27
Passat
C240
0.26
LX430/Celsior

0.25 Insight 2004 Prius

0.24
 Toyota’s Commitment
To The Environment
Hybrid and 12-Volt
Battery
 Toyota’s Commitment
To The Environment

Other Options

Honda Civic Hybrid Jetta TDI

Accord Ford Focus

 Toyota’s Commitment
To The Environment

Hybrid Synergy Drive

Low-Speed Running
 Toyota’s Commitment
To The Environment

Hybrid Synergy Drive

Acceleration and High Speeds
 Toyota’s Commitment
To The Environment

Hybrid Synergy Drive

Cruise and Charging
 Toyota’s Commitment
To The Environment

Hybrid Synergy Drive

Regenerative Braking
 Toyota’s Commitment
To The Environment

60 mpg/51 mpg
=
55 mpg combined
EPA Ratings
 Toyota’s Commitment
To The Environment

Toyota RAV4 EV
• California Only
• ZEV
 Toyota’s Commitment
To The Environment

Toyota Highlander Hybrid

• Hybrid Synergy
Drive
•V-8 Performance
•4-Cylinder MPG
•P-ZEV
 Toyota’s Commitment
To The Environment

Lexus RX 400H
•Hybrid Synergy
Drive
•Lexus Luxury
•P-ZEV
 Toyota’s Commitment
To The Environment

Toyota FCHV
• Inservice with UC
Irvine, UC Davis
•18 FCHV in use in
Japan and USA
 Toyota’s Commitment
To The Environment

Toyota Motor Sales

Torrance, CA
• Worlds Largest Green
South Campus Building
• 53,000 Sq. Ft. PV
• 536 KW Peak
• Enough to Power 500
Homes
 Toyota’s Commitment
To The Environment

Toyota Motor Sales

• Landscaped to Reduce Water

Use by 60%
• Cooling, Landscaping and
Restroom Flushing Water from
Recycled Sources
•11 Million Gallons/Year Saved
 Toyota’s Commitment
To The Environment

Toyota Motor Sales

• 80%of Interior Materials from

Recycled Content
• 95% Total Building Materials
from Recycled Content
•Steel from Recycled
Automobiles
 Toyota’s Commitment
To The Environment

Toyota Motor Manufacturing

• All
World Plants ISO 14001
Green Certified
• Freemont, California
• Georgetown, Kentucky
• Cambridge, Ontario
• Buffalo, West Virginia
(Engine)
• Huntsville, Alabama
(Engine)
• Tijuana, Baja California
 Toyota’s Commitment
To The Environment

Toyota Motor Manufacturing

San Antonio, Texas
 Toyota’s Commitment
To The Environment

Toyota FTX
Hybrid Synergy
•

Drive
•900 lb./ft. Torque
•P-ZEV
 Toyota’s Commitment
To The Environment

Kaizen
Committed to Continuous
Improvement
 Toyota’s Commitment
To The Environment

Q&A