IHRM IN USA

Prepared by Jay Padwekar

Ashish Daima
U.S.A. in brief

• The United States of America (USA), commonly

known as the United States (U.S. or US) or
America.
• It Consists of 50 states.
• It is the 4th largest country by area.
• And 3rd largest country by population.
• Capital City is Washington DC.
Business Environment in US

• The United States is the largest and most powerful

economy in the world.
• GDP Growth Rate in 2018 is 2.3%.
• Unemployment rate is 4.0% in 2018.
• The economy has been recovering slowly yet
unevenly since the depths of the recession in 2009.
• Economic growth in the United States is constantly
being driven forward by ongoing innovation, research
and development as well as capital investment.
Culture in U.S.A.

• Low power distance

• More individualistic
• Behave more ehically under conflict situation
• Less familistic
• More equal relationships.
• Directness.
• Privacy.
• Independence.
Cultural Issues

• GENDER AND DEMOGRAHICS:

• The vast majority of people in the USA are Christian –
around 70-78%.
• The family unit is generally considered the nuclear family,
and is typically small.
• Women as a whole however do not receive the same social
and economic status or benefits as men.
• WORK ETIQUETTES:
• Within work situations use professional titles when
addressing others, i.e. “Nice to meet you Professor Lacey.”
• Do not use professional titles when introducing yourself.
• Good eye contct during nusiness show intererst.
• ‘Casual Friday’ is common in many companies. High
technology companies often wear casual clothes every day.
• BODY LANGUAGE ETIQUETTES:
• Americans can come across as self-interested, aggressive
and rude to some outsiders.
• Americans are much more open in conversation about
private affairs than many other cultures and do not shy away
from asking direct questions.
• 2-3 feet of personal space during conversations is the norm.
• In public, such as in parks or on the bus, people try to give
one another space.
• People are proud of their individual accomplishments,
initiative and success, and may, or may not, share those
sources of pride with their elders.
• OTHER BASIC ETIQUETTES:
• Americans socialise and do business over breakfast, lunch
and dinner.
• Men should wear shirts with suits and shoes. Ties are
generally worn but not in all States. Colours should be
traditional such as black, blue, grey, etc.
• Women should wear modestly with not too much make-up
or jewellery.

• Arrive on time for meetings since time and punctuality are

so important to Americans.
• Meetings may appear relaxed, but they are taken quite
seriously.
Conclusion

• Organizations must understand cultural

differrences.
• They must be culturally literate in order to avoid
misunderstanding.
• The U.S. market is diverse in consumer tastes so
one must investigate and learn how someone
does business in that country.
• Also one must focus specially onwhat not to do,
if something in your culture is of good taste
might be an offense in other culture.
Thankyou