INDEX

• Introduction
• Advantages in India
• Why FMCG?
• Equity shares
• Various prices of equity shares
• Equity analysis
• Approaches to equity analysis
• Fundamental analysis
• Technical analysis
• Conclusion
• Bibliography
 INTRODUCTION
The Indian FMCG sector is the fourth largest sector in the economy
with a total market size in excess of US$ 13.1 billion. It has a strong
MNC presence and is characterized by a well established distribution
network, intense competition between the organized and unorganized
segments and low operational cost. Availability of key raw materials,
cheaper labor costs and presence across the entire value chain gives
India a competitive advantage. The FMCG market is set to treble from
US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. Penetration level
as well as per capital consumption in most product categories like
jams, toothpaste, skincare, hair wash etc, in India is low indicating the
untapped market potential. Burgeoning Indian population, particularly
the middle class
and the rural segments, presents an opportunity to makers of branded
products to convert consumers to branded products.
WHY FMCG?
 EQUITY
EQUITY SHARES
An equity share, commonly referred to as ordinary share also represents the
form of fractional
or part ownership in which a shareholder, as a fractional owner, undertakes
the maximum entrepreneurial risk associated with a business venture. The
holders of such shares are members of the company and have voting rights.
EQUITY INVESTMENT
Equity investment generally refers to buying and holding of shares of stock on
a stock market by individuals and firms in anticipation of income from
dividend and capital gain as the value of the stock rises. It also sometimes
refers to the acquisition of equity (ownership) participation
in private (unlisted) company or start up (a company being created or newly c
reated). When investment is in infant companies, it is referred to as venture
capital investing and is generally understood to be higher risk
than investment in listed going-concern situation.
VARIOUS PRICES OF EQUITY SHARES
 EQUITY ANALYSIS
Equity analysis refers to the analysis of a
company’s fundamentals and scenario building
for equity recommendations.
Equity analysis divisions work both for the sell
side and the buy side of a brokerage firm. Equity
analysts monitor the market and analyze the
market trends and their effects on companies
and stocks.
 APPROACHES TO EQUITY ANALYSIS

FUNDAMENTAL TECHNICAL ANALYSIS

ANALYSIS
 FUNADAMENTAL ANALYSIS
Fundamental analysis is a method of evaluating
a security in an attempt to assess its intrinsic
value, by examining related economic, financial,
and other qualitative and quantitative factors.
Fundamental analysts study anything that can
affect the security's value, including
macroeconomic factors (e.g. economy and
industry conditions) and microeconomic factors
(e.g. financial conditions and company
management).
 FUNDAMENTAL ANALYSIS USING
FINANCIAL STATEMENTS
Financial statement analysis is the use of analytical
or financial tools to examine and compare financial
statements in order to make business decisions.
Financial statement analysis takes the raw financial
information from the financial statements and turns
it into usable information the can be used to make
decisions. The three types of analysis are horizontal
analysis, vertical analysis, and ratio analysis.
 FINANCIAL ANALYSIS USING
FINANCIAL MODELLING
• Financial modeling refers to the building of
mockups with variables and calculations that
aim to emulate and explain a firm’s or a
portfolio’s performance.
• In that way, financial analysts comprehend the
event and can accurately estimate a firm’s
future growth
 TECHNICAL ANALYSIS
Technical analysis is a trading tool employed to
evaluate securities and identify trading
opportunities by analyzing statistics gathered
from trading activity, such as price movement
and volume.
 CONCLUSION
• Wіth thе mоuntіng vоlаtіlіtу ѕееn іn еquіtу mаrkеtѕ,
dесіѕіоn mаkеrѕ аrе lаrgеlу dереndіng оn еquіtу
аnаlуѕtѕ whо аrе рrоfеѕѕіоnаlѕ аt рrоvіdіng quаlіtу
еquіtу rеѕеаrсh rероrtѕ tо dеtеrmіnе thе соrrесt vаluе
оf ѕhаrеѕ оf а раrtісulаr соmраnу аnd аlоng wіth thаt,
undеrѕtаnd thе futurе соurѕе оf thе fаіr рrісе аftеr
dесірhеrіng thе еquіtу rеѕеаrсh rероrt раttеrnѕ.
Hеnсе, uѕіng thе tооlѕ оf рrеmіum еquіtу rеѕеаrсh
ѕеrvісеѕ аnd rероrtѕ аnd ѕkіllѕ оf а сараblе rеѕеаrсh
аnаlуѕt, thе іnvеѕtоr іѕ іn а muсh bеttеr роѕіtіоn tо
mаkе mоrе јudісіоuѕ аnd іnfоrmеd іnvеѕtmеnt
dесіѕіоnѕ іn thе еquіtу mаrkеt.
 BIBLIOGRAPHY
• www.info.shine.com
• www.moneycontrol.com
• www.equitymaster.com
• www.indiainfoline.com
• www.moneyworks4me.com
• www.investopedia.com
• www.wikipedia.com