GROUP MEMBERS

• Akshay Yadav 92
• Baby Yadav 93
• Kaushal Yadav 94
• Roma Yadav 95
• Sangeeta Yadav 96
• Abhishek Yadav 97
• Janhavi kushte 98
 Company profile
NAME :--Patanjali ayurveda ltd

CATEGORY: -Company limited by shares.

Industry type:- Manufacturing

Authorised capital :- INR 5000.00 lakhs

 INTRODUCTION
1. Patanjali Ayurveda Ltd.(PAL) run by popular yoga Guru Baba
Ramdev.
2. 92% of the company is been owned by Acharya Bal Krishna
who along with Baba Ramdev started the company to
manufacture medicines in 1990.
3. Patanjali has launched more than 2 dozens mainstream FMCG
products.
4. In all companies it manufactures 444 products including 30
types of food products as well as 45 cosmetic products.
 MARKETING MIX
• To be a successful marketer it is important that all the
marketing mix elements have to be fine tuned to
support and strengthen brand personality.
• Basically,a combination of factors that can be control
by company to influence consumer to purchase its
products.
• Marketing Mix products are as follows:
1. Product
2. Price
3. Place
4. Promotion
THE FOUR P’S

PRODUCT PRICE

PLACE PROMOTION
 PRODUCT

1. It focuses on food, health care and medicinal products.

2. It also has products which focus on baby segment, and

beauty products for men and women.

3. Food products includes biscuits, noodles, milk,

chyawanyanprash , honey, soaps, oil, cornflakes ,etc .

4. It also focuses on skincare products.

 PRICE
1. Patanjali products are priced as per competition so
that it becomes easier for the customers to switch
from their existing brand.
2. Patanjali noodles competes with maggi ,tooth paste
competes with colgate.
3. Prices of patanjali products are driven by segment,
geography and most importantly competition
pricing.
 PLACE
1. Patanjali has managed to reach a wide population in a
short span of time
2. Patanjali has an excellent distribution network as it has
tied up with the likes of future group, reliance retail,
hypercity etc.
3. Close to 5000 retailers are actively promoting Patanjali
products along with samaller grocery stores
4. Patanjali also effectively increasing its presence
online.this would enable customers to simply add the
products to their carts and they can buy Patanjali
products via COD,online payment etc which would be
delivered to their doorstep
 PROMOTION
1. Patanjali has considered advertising for its products as a
high priority for driving sales.
2. The promotion and branding in Patanjali marketing mix
utilizes all media channels like print, tv, online ads,
billboards etc.
3. The advertisements of Patanjali has been aggressive
where they have showcased the importance of using
natural and ayurvedic ways of making products.
4. The massive advertising exercise by Patanjali has made it
one of the fastest growing FMCG companies in India,with
annual revenues in excess of INR 5000 crores.
ALTERNATIVE MARKETING MIX

CONSUMER COST

CONVENIENCE COMMUNICATION
 CONSUMER

1. Out of 4 prime focus is consumer.

2. Patanjali follows this model & produces goods
to satisfy its customers.
3. They are generally ready to offer customizable
products and because they have a general set of
target customers.
4. For mass markets , the traditional marketing
mix can be used.
 COST
1. Cost is equivalent to pricing in the
traditional marketing mix.
2. Cost is very important consideration during
consumer decision making .
3. Patanjali aims at providing goods at cheaper rates
and at valuable quantity and quality.
4. And hence they have to plan the cost of the
product on the basis of their customer.
 CONVENIENCE

1. Convenience is equivalent of distribution

or placement of the traditional marketing
mix.
2. Therefore, patanjali outlets are also
available at various retail stores.
 COMMUNICATION
1. The concept of communication remains same
for both , the traditional marketing mix as well
as for the 4C’s of marketing.
2. Patanjali uses the spiritual factor relating to the
products.
3. Patanjali also tries to communicate with various
aastha channels online ads etc.
 CONCLUSION
Direct communication is far more
effective than to put a convincing
impressions in consumers mind because,
an emotional feeling can be transferred
and felt by communicator/consumer
both resulting higher degree/ chances
for communicated message.In this way
patanjali with its marketing mix strategy
gives the consumer- product value
services brand warranty and in return
gets money, time, energy commitment
etc