A COMPARATIVE STUDY AMONG

DIFFERENT FOOD DELIVERY APPS

Online food delivery platforms are expanding choice and
convenience, allowing customers to order from a wide array of
restaurants with a single tap of their mobile phones.
Food delivery market in India worth over 12.5 billion, online food
delivery is contributing more than 7% to this market. More than
50,000 restaurants in India provides home delivery, indicates a very
high potential and untapped market in online food delivery space.
Greater awareness and disposable income along with deeper
Internet penetration, availability of more payment options, long
working hours and erratic lifestyle are contributing online food
ordering business. At the same time, with more and more people
wanting healthy food, or food similar to home cooked meals that
too easy on the pockets is leading to the rise of online food
business in the country. Indian food industry is composed for huge
growth, increasing its contribution towards food trade every year.
In India, the food sector has emerged as a high-growth and high-
 INDIAN FOOD APPS SCENARIO
 With all the boom in digital industry across the world .it has a great impact on the Indian
economy .
 The market size of food in india is expected to reach Rs. 42 lakh crore by 2020 .
 Food tech is the hot talk in the startup town because it provided a platform to people to
make a direct connect with your potential customer .
 After seening a large success in the online food delivery sectors many company are enter in
the market of online food delivery apps for eg -: uber & ola .
 Accounting to a report given by consultancy firm Red Seer Management food-technology
sector is expected to reach at least $2.5 billion by 2021 from its current size of about $700
billion.
 TODAY MARKET SHAPE OF FOOD
DELEVIERY APPS
• The market for food delivery stand at $ 83 billion , or 1% of total food market and 4% of food sold through
restaurants and fast food chain.
• The overall annual growth rate estimated for online food delivery apps is just 3.5 % for the next 5 years.

• The players of this industry is divided into two board categories –

Types of players in the industry

Fully integrated Aggregators

• Fully integrated : Are those player which target customer wants & the customer might visit the websites & sign up to hotel
websites . To order food and obtain direction to the restaurant online . Those who process food and delivers at your door
step . For example – MC Donald .
• Aggregators : Are those player which provided a platform to the customer where they discover different restaurants
through menu of different cuisines . They provided a freedom to the customer to order different cuisines form different
restaurants under one platforms and they provided information and give a factules to navigates where the food have and
who is bring the food at your doorsteps and its safe . For eg ( swiggy , zomato, food panda , uber eats .)
 Main Player of online food delivery
Apps in India
 zomato
Swiggy
Food panda
uber Eats
 Objective of the study
• The study was designed to investigate the top leading
company out of the four companies selected for the analysis
and to evaluate the performance of these companies on the
basis of different parameters and different locations of tricity.
• To study the competitive analysis between food delivery
apps.
 Research Methodology
Collection of data
The data is collected with the help of pre – tested questionnaires . The pre –
tested questionnaires is used to collected the primary data . To know the attitude
and perception of customer on using the different food delivery apps .
Sample size & sample techniques
Sample size – the total sample size was 226 respondents , out of which a major
portion of the age group 20 -25 years .
Sample techniques – The two techniques are used to collect the sample .
a. Random sampling b. convenience sampling
Questionnaires design : It was divided into three parts – a. Demographic
information b. consumption information c. Behavioral information .
 Data Analysis
The results obtained from data collected through with the help of the respondents ( people) present in the different
shopping mall of tricity as follows –
1 . Demographic Data used to collect the information related to age , gender & city
the information is present in table form –
a. Gender of respondents
Gender Number Percentage
Male 124 54.9%

Female 102 45.1%

b. Age
Age Number Percentage
18 – 20 years 38 16.8%
20 – 25 years 105 46.5%
25 – 28 years 53 23.5%
More than 28 years 30 13.3%
c. CITY
City Percentage NUMBER

Chandigarh 43.8% 99

Panchkula/ Zirakpur 36.7% 83

Mohali 19.5% 44

2 . Consumption Data
a. How many people use online app ?
Ans Out of total respondents 226, 100% (i.e. 226 respondents) of
the total respondents use the online.

b. Which app was preferred to order food online?

Apps Percentage Number
Zomato 46.9% 106
Swiggy 25.9% 59
Uber eats 9.8% 22
Food panda 17.4% 39
c. How much time it took to deliver the food ?
Brands/ Within 15 15-30 30-45 More than
Timings minutes minutes minutes 1 hour
Zomato 38 69 10 0
Swiggy 15 46 12 0
Uber Eats 3 37 19 6
Food Panda 2 17 13 8

d. How often much money they spend on ordering the food online ?
Money Spending (responses)
<100 11.1%
<200 38.1%
<400 28.3%
<500 22.6%
Behavioral information :
a. Factors do you prefer the most while ordering the food online ?
Out of 226 respondents, 148 chose quick delivery as the main reason to
order food online. 125 respondents chose online food delivery apps
because of money saving. Convenience was chosen as the third
important factor for ordering food online by 121 respondents. Brand
trust was the other factor why online delivery was preferred by 97
respondents. 81 respondents use online delivery apps because of cash
back and offers. The least considered reason for ordering food online
was packaging which was chosen only by 50 respondents.

b. Which factors people are highly satisfied and highly dissatisfied

while delivery food through apps ?
• Payment convenience is the option with which the consumers are
highly satisfied.
• Customer service satisfies the consumer’s need to be treated well.
Consumers are almost neutral when it comes to brand trust.
• Consumers are dissatisfied with the presentation of food because
they think that the presentation of the food should be increased.
• Consumers are highly dissatisfied with the ordering process &Quality
of food because they think that even after spending so much on
ordering food online they do not get the quality of food that they
actually expect from them
Which company is highly aggressive in promotions ?
Company Responses
Zomato 52.7%
Swiggy 29.6%
Uber eats 15.9%
Food panda 1.8%

Some suggestive questions which we ask from people ?

1. Would you like to suggest the people to buy food online &If yes which app
you prefer to them to buy food online ?
Yes, 100% of our respondents has give suggestion to buy food online . They
prefer zomato to most of the people . In comparison of swiggy , uber eats and
food panda.
Do you share reviews about food delivery apps
some reviews share by respondents :

• Out of 226 respondents, 70 respondents gave suggestions regarding

the improvements in online food delivery apps. Different
respondents have their different suggestion which are discussed
further.

• Some of the consumers recommended these apps to improve the

quality of their food because they felt that the quality of the food
was not as per the expectations.
• Some of the consumers demanded good packaging .
• Delivery boys working for these online food delivery apps were asked
to be more polite with the customers.

• Many consumers also demanded variety in menu selection as they

found the variety of desserts to be less.