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 INTAGE luggage remains dedicated to its mission of

meeting the ever-changing needs of frequent


travellers.
 INTAGE luggage continues to strive at being the best
in the industry.
 INTAGE luggage is developing its popular smart
luggage for making your travel hassle free.
 Our team has been compiled because of their
uncompromising drive of providing superior
luggage products with the quality and strength that
characterizes every aspect of INTAGE Luggage
 Our Mission : To be the leading producer and
marketer for the ever-changing needs of the
travelling consumer.

 Our Vision: To be a leading company in smart


travelling appliances apart from suitcases.
 Technical Specs:
 Brand : REBUs
 Model : KRB4LYF
 Year : 2018
 Weight : 3kgs
 Product Dimension : 22.9 x 35.6 x 55.9 cm
 Material : Polycarbonate
 Display : Lcd display
 Display size : 3 inches
 Battery Cell Composition :Lithium Ion( Removable)
 Features:
1. Location Tracking .
2. USB Charger & Battery.
3. Remote Lock.
4. Digital Scale.
5. Laptop Compartment.
6. Timeless Check-in.
7. Speaker (Still working on it)
 Tourists.
 Techies.
 Frequent Travellers.
 Anyone who requires high security storage
while travelling.
 INTAGE uses a marketing mix that stands out in the
baggage industry.
 INTAGE maintains significant control in all
components of its marketing mix.
 Such level of control maximizes the company’s
effectiveness in reaching its target customers and
optimizing profits.
 INTAGE continues to use its marketing mix to
support market penetration and potential expansion
in overseas locations in the near future
• INTAGE will be offering lightweight and durable bags and suitcases
for all weather climate.
• We will provide different sizes, colors and more stylish bags.

• It will also symbolize a style statement selected for self-esteem, self


expression and reflection of personality.
•REBUS will also offer life-time warranty on all the bags.
•Our bags will have lights in front of the rollers in case of
dark parking and back flashing red lights for safety
purposes.
• The material will be water and explosive resistant and
wrinkle free. We will also include safe compartment with
digital lock for value papers and jewelry.
• REBUS would be available on WWW.INTAGE.COM
• Online retailers such as flipkart , amazon , myntra.

•We will provide samples to travel agencies so that our target


market can see the offer and contact for us purchase.
•We will also use marketing intermediaries such as retailers
and wholesales to make our products easily available for other
customers.
•Once we begin making profit with our local business, we will
expand internationally. We will distribute our bags to
international market using proper channels.
•Since we have so many competitors , our promotional strategies has
to be very effective and measurable for the company.
• Even though messages will come from different sources such as word
of mouth, TV, radio newspapers, billboards, direct mail, we will be
using integrated marketing communications to coordinate all
promotional activities for our consumers.
• We will also use direct marketing to promote our product and to
achieve our goals, we will use cash incentives for retailers to stock and
promote our product to the consumers.
•To test our promotional strategy, we will use direct sales results test
and indirect evaluation to measure the effectiveness of our promotion
strategy.
• This will help us to improve our weakness and be more productive
for our customers.
•INTAGE will offer very reasonable and affordable price for the travel luggage.
We will have a comparison of pricing with other competitors so that we don’t offer
too high or too low and go out of business.
•This can be achieved by proper implementation of the marketing mix for our
goods and services. In order to attract customers and introduce our product, we
will start with low pricing and special offers.
• We will be giving incentives and a free cosmetic case which will include mirror,
spill-resistant interior and compartment to hold cosmetics for all the first 100
purchases.
•INTAGE aims to price its product between INR 20000- 30000.
 INTAGE : -
“ Travel the world hassle free”.

Product Meaning:
REBUS in Latin means luggage.
THANK YOU

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