eFarm

Enabling FArmers to Reach Markets

Innovations in Agri Supply Chain

The eFarm Model

Presented at :
Agri : kadiyala kalyan
Nilima sarkar
Pain areas | The Farmer’s ‘REAL’ crisis

Reality Check
•Farmers cannot do “everything”.
They need professional help and
organizational support

•Farming needs to become self

sustaining and HENCEa business
activity
•High uncertainty and risks = Very
low investor interest
•Years of neglect & low esteem=
educated youth avoid an agri
career =Labour problems

Need role models and pioneers to

build the road to recovery
 Pain areas | Marketing -The missing link ?

Reality Check

The missing FIFTH ‘P’ of marketing No proper

in agri context - PERISHABILITY!!
customer
Other industries have differentiated
demand data
production from marketing/sales
Agriculture – Farmer handles both roles India’s agribiz is
‘supply driven’
Brands have value !! Indian products rather than
though have wider varity and better
taste have not established a stable
‘market driven’
brand
 Pain Areas | Customer Spectrum
Huge domestic demand, Escalating prices & Unmetneeds
Organised retailers are crowded in this space
Competition high

LowIncome Middle High Hotels & Food & Export

Group Income Income caterers Drink • ~1% of
• > 40% in Group Group • ~25% of processors volume
volume • ~ 20% in volume • ~5% of • Best quality /
• ~5% in volume
• Buy from volume • Buy from volume specific
• Buy from products only
neighborhood • Buy from wholesale • Product
retail chains
markets street vendors mandi specific buyer
• Quality &
(evening) • Price + Quality • Largevolume
variety
• Pay more for conscious conscious + fixed price
less quality range

Efarm targets entire B2B segment and currently untapped areas

Rural Collection Centres
Collection centres
 eFarmDirect
Retailers Exporters Hotels Subjiwallahs Exporters

Buyers

Farmer
Suppliers
Transport

Labour
Live Demo
Search Results
Farmer Details
 Call Centre / BPO
• Fully Operated By Differently Abled Individuals
• Demo Over LIVE webcam
Thank you