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ITS IMPORTANCE
Qualitative research... Commonly
called “interpretive research”
…its methods rely heavily on “thick”
verbal descriptions of a particular
context being studied
The general characteristics of
Qualitative Research
Data sources are authentic.
Data are descriptive.
Emphasizes a holistic approach (processes and
outcomes).
Data analysis is inductive.
Describes the meaning(s) of research finding(s)
from the perspective of the research participants
Types of Qualitative Researches
1. Biographical Study- The study of an individual and
her or his experiences as told to the researcher or
found in documents and archival material. Life
history-The study of an individual’s life and how it
reflects cultural themes of the society.
-includes descriptive statistics like the -uses literary and verbal data to
mean, median, and standard deviation, reconstruct and understand.
but can also include inferential statistics
like t-tests, ANOVAs, or multiple -does not rely on numerical
regression correlations (MRC). measurements, and depends
-requires the standardization of data instead on research that produces
collection to allow statistical descriptive data
comparison
Fundamentals of Qualitative Research:
Meaning, not numbers
Strength and Weaknesses of Qualitative
A. GAINING ENTRY
-access is very much dependent upon the researcher’s personal
characteristics and how others perceive the researcher.
-may require considerable negotiation and compromise with a
gatekeeper trust is earned, not given.
B. CONTACTING PARTICIPANTS
-gaining access
-dealing with gatekeeper(s)
-issues of building trust and ensuring confidentiality and
anonymity
Strength and Weaknesses of Qualitative
C. SELECTING PARTICIPANTS
-is fraught with difficulties in identifying and selecting an
appropriate number of participants who can provide
useful information about the particular topic and setting
being studied.
D. THE THREATS TO VALIDITY IN QUALITATIVE STUDIES
-observer bias
-invalid information resulting from the perspective
-the researcher brings to the study and imposes upon it
Strength and Weaknesses of Qualitative