Documente Academic
Documente Profesional
Documente Cultură
Management
Introduction to digital
business and e-commerce
Session 1
• Electronic commerce
All electronically mediated information
exchanges between an organisation and
its external stakeholders.
• Digital business
How businesses apply digital technology
and media to improve the competitiveness
of their organisation through optimising
internal processes with online and
traditional channels to market and supply.
Figure 1.8 Digital and offline communications techniques
Evolution of web technologies
Summary and examples of transaction alternatives between businesses,
Figure 1.11
consumers and governmental organisations
Betfair mobile proposition and activation (www.betfair.com)
Figure 1.13 A simple stage model for buy-side and sell-side e-commerce
Digital business opportunities
• Reach
– Over 1 billion users globally
– Connect to millions of products
• Richness
– Detailed product information on 20 billion+
pages indexed by Google. Blogs, videos, feeds…
– Personalised messages for users
• Affiliation
– Partnerships are key in the networked economy.
Thank You