Shifting trends in apparel

production, import and export of

India with reference to an
importer country

Presented by- Tulika Raj

MFM 1st sem
SHIFTING TRENDS IN APPAREL
PRODUCTION
 CONTENT
• Old trends of fashion in India
• Factors that helps in booming the apparel trends in India
• Emerging trends in fashion of India
• Fashion trends that ruled 2018
• Upcoming trends
• Conclusion
• Overview of India
• Overview of Vietnam
• Trade relation between India and Vietnam
• Products that Vietnam imports from India
• Product percentage that Vietnam exports to India
• Trade barriers between India and Vietnam
• Conclusion
• References
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 Old trends of fashion in India
• India is a country with an ancient clothing design
tradition.

• The history of clothing in India dates back to ancient

times, yet fashion is a new industry, as it was
the traditional Indian clothing with regional
variations.

• Sari, ghagra choli or dhoti, remained popular until

the early decades of post-independence India.
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• A famous Indian fashion trademark is Embroidery,
an art of sewing distinct thread patterns.

• A way to include the traditional look and create a

new fashion statement includes embroidery applied
to different dresses, skirts, shirts, and pants to reflect
the western culture influence as well as include
the Indian tradition.

• Embroidery became a prominent feature of Indian

wedding attire and also one of the country's biggest
fashion export.

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• An early trendsetter in fashion was Bollywood (Hindi
cinema), where costume designers like Bhanu
Athaiya, started experimenting with film fashion in
the 1960s.

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SOME INDIAN FASHION TRENDS
WE HOPE NEVER COME BACK

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Loud Colour Palette

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Exaggerated Accessories

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Too Much Makeup

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Bullet Bras

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 Factors that helps in booming the
apparel trends in India
1. Export Growth Performance
2. Infrastructure
3. High Costs of Capital
4. Lack of Fiber neutrality
5. Factor Costs
6. Goods & Services Tax (GST) etc

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 Emerging trends in fashion of India
• Emergence of fast fashion - The traditional design
process with a three-six months time frame was
designed for seasonal collections. It has now given
way to a ‘curation over creation’ strategy for monthly
collections with a shorter time frame of two months.

• Viable eco-friendly products-This trend is visible in

how progressive apparel companies are addressing
the latent consumer demand for environment-
friendly clothes.
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• Biker Denims – Denims that offer excellent full-
length abrasion resistance and feature integrated
armor pockets at both the knees and hips, unlike
normal commuter denim.

• Ably Apparel – An eco-friendly brand which

introduced apparel made up of 100% cotton
activated with filium a technology that makes natural
fabrics repel liquids, stains and odours.

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• Return of Custom-Fit Clothing- The Menswear
market in India transitioned from tailor-made to
ready-made clothing due to the popularity of ready-
made clothing among young and working Indian
men.

• The premium brands like Van Heusen’s MY FIT and

Creyate by Arvind group have also introduced
Bespoke tailoring in an attempt to capture the
growing trend of custom-fit clothing among Indian
men.

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Some fashion trends that ruled
2018
Hopping denim

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Full-look leather was the catwalk’s new
daywear solution

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Pencil skirt dressing became a thing

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The cowboy trend became cool all over again

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Exotic prints reigned

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6 upcoming trends you can expect
to see everywhere in 2019
Popcorn cardigan

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Sequin jumpsuits

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Revival of silk and satin tops

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Knit pleated skirts

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Faux-leather earrings

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Pastels

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 Conclusion
• Old trends of apparel have been discussed for the
understanding of old trends and also for the basic
conceptualization of old fashion.

• Shifting trends have also been discussed for the

understanding that how the fashion changed from old
times to new times.

• Upcoming trends of 2019 have also been discussed for

the understanding that how the fashion will change from
2018 to 2019.

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Import and Export of India with the
reference of importing country
Vietnam
 Overview of India
• India is the second-most populous country with
over 1.2 billion people and the most
populous democracy in the world.
• Capital-New Delhi.
• Largest city-Mumbai.
• Official languages-Hindi and English.
• President-Ram Nath Kovind.
• Total area-3,287,263kmsq.
• Currency- Indian rupees

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 Overview of Vietnam
• Capital-Hanoi
• Total Area-331.212 square kilometers
• Major language-Vietnamese
• Largest city-Ho Chi Minh City
• Population-94.6 million
• It is the world's 15th-most-populous country
• President-Nguyen Phu Trong
• Currency-Dong(VND)

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Trade relation between both
countries

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 Trade relation between India and
Vietnam
• The two nations signed an MOU in March for
furthering economic and trade cooperation.

• India is Vietnam's fifth largest trading partner in

ASEAN. Vietnam holds the 19th position worldwide
for India.

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• India granted the "Most Favoured Nation" status to
Vietnam in 1975 and both nations signed a bilateral
trade agreement in 1978 and the Bilateral
Investment Promotion and Protection Agreement
(BIPPA) on March 8.

• India and Vietnam have also built strategic

partnerships, including extensive cooperation on
developing nuclear power, enhancing regional
security and fighting terrorism, transnational crime
and drug trafficking.

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• In the exhibition ‘Source India 2018’ in Ho Chi Minh
City on July 17, Indian Ambassador to Vietnam,
Parvathaneni Harish expected that the cooperation
between Vietnam and India in the garment and
textile sector will be one of the priorities in efforts to
raise bilateral trade value to 15 billion USD by 2020.

• In 2017, India exported apparels worth US $429

million to Vietnam.

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• To enhance trade cooperation, India intends to
export apparel materials worth US $ 1 billion in
coming years and has also urged Vietnamese
companies to actively participate in strengthening
trade relations.

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 Products that Vietnam imports from
India
• Textile and clothing-351450.31 thousand US$
• Raw materials-3506999.08 thousand US$
• Consumer goods-900881.90 thousand US$
• Minerals-28347.67 thousand US$
• Footwear-7325.77 thousand US$

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 Product % that Vietnam exports to
India
• Silk-0.875%
• Electrical and electronic items-33%
• Man-made filaments-3.2%
• Footwear-2.0%
• Copper-6.7%
• Plastic-1.0%

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 Trade barriers between India and
Vietnam
• Legislation and trade policy- The ASEAN - India
Trade in Goods Agreement came into effect, but
India’s import taxes on some of Vietnam’s major
exports - namely agricultural products (pepper,
cashew nuts, coffee, tea) - remain high and some
products are in exclusion list.

• Culture and business practices- Cultural differences

are considered as a substantial problem.

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• Capabilities of Vietnamese enterprises- Vietnamese
enterprises’ limited knowledge of the markets,
product competitiveness, consumer tastes, business
practices, international trade contracts are barriers
to market access and development.

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 Conclusion
• Overviews of India and Vietnam have been discussed
for the brief understanding of both countries.
• Trade relations,export and import of both countries
have been discussed for the global understanding of
trade of apparel.
• Trade barriers for the knowledge of restrictions of
trade between the countries.

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 References
• https://en.wikipedia.org/wiki/Vietnam
• http://www.vietnam-beauty.com/vietnam-overview/1-
vietnam-overview/9-vietnam-overview.html
• https://tradingeconomics.com/vietnam/exports/india
• http://cis.org.vn/article/1078/development-of-vietnam-india-
economic-trade-relations-the-barriers-and-outlook-part-
3.html
• https://en.wikipedia.org/wiki/Fashion_in_India
• http://www.forbesindia.com/blog/luxury-lifestyle/whats-
trending-in-fashion-industry
• https://www.thisisinsider.com/popular-fashion-trends-to-
wear-2019-2018
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THANK YOU