BTMT 2083: Retails and Franchise Management

ASSIGNMENT 1 : Retailing

PREPARED FOR: EN KAMARUDIN BIN ABU BAKAR

Name Matric No.

LOOI KAH HONG B061510103
LAM JOA ANN B061510052
JOANNE TAN B061510022
WAI KAI XUAN B061510060
LEE CHENG CHEN B061510332
Padini Concept Store
Lot F33, First Floor,
Aeon Bandaraya Melaka,
No.2, Jalan Legenda,
Taman 1 Lagenda,
75400 Melaka, Malaysia.

Watson’s Personal Care Stores

Lot G62 Ground Floor,
AEON Bandaraya Melaka,
No.2, Jalan Legenda,
Taman 1 Lagenda,
75400 Melaka, Malaysia..

The Body Shop

Lot G-77, Ground Floor,
AEON Bandaraya Melaka,
No.2, Jalan Legenda,
Taman 1 Lagenda,
75400 Melaka, Malaysia.
Introduction – Padini Concept Store

Why choose Padini?

 Leader in the multibillion textile and garment
industry in Malaysia
 Good brand image- brand of great value and
Company Name: Padini Concept Store affordable
Type of Industry: Fashion
Date of Foundation: 1971
Founder: Mr Yong Pang Chaun
Market Position: Leading apparel Malaysia
brand
Product Category: Apparel, Footwear &
Accessories (eg: Padini
Authentic, Miki House,
Vincci, Seed,P&CO etc.)
 Introduction – Watson’s Personal Stores

Why choose Watson?

 Health and beauty market is growing fast in Malaysia
 The largest health care and beauty care chain store in Asia
 Selection store that provide personalized advice and
counselling in health, beauty and personal care
Company Name: Watson’s Personal Stores
Type of Industry: Pharmacy
Date of Foundation: 1994
Founder: Dr. Thomas Boswell Watson
Market Position: Large and well-established
pharmacy in Malaysia
Product Category: Health counselling & Beauty care
Introduction – The Body Shop
Why choose The Body Shop?
 100% vegetarian
 Best known for pioneering the natural-ingredient
cosmetics market
 Social responsibility as an integral part of
organization operations.

Company Name: The Body Shop

Type of Industry: Cosmetic
Date of Foundation: 1976
Founder: Mrs. Dame Anita Roddick
Market Position: Cruelty-free beauty product
Product Category: Skin care, Body care and
Hair care
Have enough man power to operate the retail store
 Provide excellent customer service
 Ex: 4 manpower at cashier corner / at least 1 staff at
each categories or brands.

New Brands and wide product diversity

8 distinct brands in one outlet
Offer wide range in style and pricing
Trendy and neutral product, suitable for all types of
consumer from different age

Continually upgrade product and brand image while

emphasising value and quality
 Ex : Vincci focus on fast changing tastes of woman
consumers
 Invest magazine advertising to enhance brand
presence and credibility.

Offers different promotion in every season

 Ex: PADINI AUTHENTICS can get instant rebate
RM30 with purchases of RM150
Always offer price promotion especially in those special or
public holiday
 Consumer are very price sensitive, promotion will attract them

Loyalty card with Touch & Go feature

 Members enjoy more benefits and convenience
 Create value to customer and gain their retention

Provide pharmacy services

 Professional pharmacist provide advice to their customers
 Provide customer health check service such as blood glucose
test.

Increase their product variation continually, customer have

more choices
 Ex: Introduced Olay’s latest skincare products/ Bring in New
Lux Botanifique shampoo from Japan
Excellent Customer Services
• Free personalized consultation and complete with appropriate
product recommendations
• Provide complimentary gift wrapping and delivery services
• Current in-store offers, promotions and exclusive gift-with-
purchases (Ex: Christmas Treatings Promotion)

Commitment to enrich not exploit

• Double its Community Trade programme from 19 to 40
ingredients and help enrich communities that produce them
• Ensure 100% of natural ingredients are traceable and
sustainably sourced

Recycle and Be Rewarded

• Users return empty bottles and get RM1 off for next purchase
• To encourages users to be more environmentally-friendly
• To enhances The Body Shop’s mission to enrich products,
people and planet
 Conclusion

• Direct end user interaction is critical

• Retailing is a platform for promotions and point of
purchase displays
• Quality of services as important as core products
• Strength in ‘availability’ and ‘visibility’
• Selling personnel and displays are important elements
of the selling process
• Location is a critical factor for retailing business
• Corporate social responsibility (CSR) can increase
brand loyalty, leading to long term growth and success
for retailing like what The Body Shop did.