UK - Most frequent restaurant ordered from

% TOP 5 MOST FREQUENT BY SEGMENTS

TASTE SOCIAL BUSY AFFORDABLY NUTRITION

LOVERS EXPLORERS BALANCERS INSTANT CONTROLLERS

1 McDonald's® 51% McDonald's® 57% McDonald's® 58% McDonald's® 66% McDonald's® 46%

Red Duk Oriental Sponge and Milan Sweet

2 Headingley 3% Henley's Byre 3% Cream 2% The Pizza Room 2% Centre 12%

German Doner
3 Kebab 3% Steak 1% Chilango 1% Burger Base 2% Char 10%

Mo's Fish and

4 Chips 3% Shakehouse 1% Roosters Piri Piri 1% The Meating Room 2% The Pizza Room 2%

Billy and the

5 Naasouk 3% Yakinori 1% The Regency Club 1% Chicks 1% Amorino 1%
 France - Most frequent restaurant ordered from
% TOP 5 MOST FREQUENT BY SEGMENTS

TASTE SOCIAL BUSY AFFORDABLY NUTRITION

LOVERS EXPLORERS BALANCERS INSTANT CONTROLLERS

1 McDonald's® 27% McDonald's® 28% McDonald's® 34% McDonald's® 36% McDonald's® 33%

2 Big Fernand 8% Fufu 13% Twister 15% O'Tacos 4% Big Fernand 5%

3 O'Tacos 4% Big Fernand 4% Big Fernand 5% Big Fernand 4% Vapiano 4%

4 Tacos Avenue 3% KFC 2% O'Tacos 3% Tacos Avenue 3% Eat Chicken 3%

5 Planet Sushi 2% Nobi Nobi 2% KFC 3% Planet Sushi 2% Grazie Mille 3%

 South Africa - Most frequent restaurant ordered from
% TOP 5 MOST FREQUENT BY SEGMENTS

TASTE SOCIAL BUSY AFFORDABLY NUTRITION

LOVERS EXPLORERS BALANCERS INSTANT CONTROLLERS

1 RocoMamas 9% McDonald's® 11% KFC 20% KFC 22% KFC 9%

2 Simply Asia 5% KFC 9% Simply Asia 8% McDonald's® 13% RocoMamas 9%

3 KFC 5% RocoMamas 5% RocoMamas 7% RocoMamas 7% McDonald's® 5%

4 McDonald's® 5% Col'Cacchio 5% McDonald's® 6% Kauai 5% Afro's Chicken 4%

5 Taste of Punjab 4% Kauai 4% Kauai 5% Simply Asia 4% Simply Asia 4%

 Poland - Most frequent restaurant ordered from
% TOP 5 MOST FREQUENT BY SEGMENTS

TASTE SOCIAL BUSY AFFORDABLY NUTRITION

LOVERS EXPLORERS BALANCERS INSTANT CONTROLLERS

1 McDonald's® 37% McDonald's® 39% McDonald's® 49% McDonald's® 59% McDonald's® 46%

2 Gole Baby 7% Thai Wok 3% Thai Wok 4% Gole Baby 3% Thai Long 3%

The Grill by Kebab

3 Frontiera 3% Frontiera 2% Sushi Maestro 3% King 3% Thai Wok 3%

4 Spice House 3% Krowarzywa 2% Koh Phangan 2% Thai Long 3% Lemonka 3%

5 Thai Wok 3% Bobby Burger 1% Soul Food 2% Kuchnia 2% Pankejk 3%

 Spain - Most frequent restaurant ordered from
% TOP 5 MOST FREQUENT BY SEGMENTS

TASTE SOCIAL BUSY AFFORDABLY NUTRITION

LOVERS EXPLORERS BALANCERS INSTANT CONTROLLERS

1 Goiko Grill 16% Goiko Grill 24% Goiko Grill 23% Goiko Grill 25% Goiko Grill 19%

Grosso
2 Tierra Burrito 9% Tierra Burrito 5% Tierra Burrito 10% Tierra Burrito 9% Napoletano 8%

Grosso
3 Napoletano 7% Tuk 5% Maki 4% Goikito 5% Tierra Burrito 5%

Grosso
4 TGB Go 5% Goikito 4% Napoletano 3% Maki 4% Maki 4%

Grosso
5 Pizza Napoli 5% Napoletano 3% Tang Chao 3% Subway 3% Tuk 4%
Segment Size - All Markets
SEGMENT FALL OUT AMONG EATER SAMPLE

Bright = nat rep sample

Dark = Eater sample

TASTE SOCIAL BUSY AFFORDABLY NUTRITION

LOVERS EXPLORERS BALANCERS INSTANT CONTROLLERS
 Segment Size - Market Comparison (1)

UK Spain France
Main Eater Difference Main Eater Difference Main Eater Difference

TASTE 21% 19% -2% 6% 7% 0% 19% 20% 1%

LOVERS
SOCIAL 25% 39% 14% 40% 55% 15% 23% 36% 13%
EXPLORERS
BUSY 26% 10% -15% 25% 11% -15% 32% 16% -16%
BALANCERS
AFFORDABLY 17% 26% 9% 9% 15% 6% 7% 21% 14%
INSTANT
NUTRITION 11% 6% -6% 19% 12% -7% 19% 7% -12%
CONTROLLERS
 Segment Size - Market Comparison (2)

Poland South Africa

Main Eater Difference Main Eater Difference

TASTE 12% 19% 7% 10% 13% 2%

LOVERS
SOCIAL 33% 36% 4% 29% 36% 7%
EXPLORERS
BUSY 22% 14% -8% 18% 13% -5%
BALANCERS
AFFORDABLY 11% 16% 5% 27% 28% 1%
INSTANT
NUTRITION 23% 15% -8% 15% 11% -4%
CONTROLLERS