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Documente Cultură
Carlos E. Peña
Senior Loan Officer
3/1/2017
What is a Unique Value Proposition (UVP)?
• UVP is a clear statement that describes the benefit of your offer, how you
solve your customer's needs and what distinguishes you from the
competition
• A short statement that encompasses the services you provide and how
you differentiate yourself from your competitors.
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A Few Examples
• We Help The World’s Biggest Brands Scale And Secure WordPress (Pagely)
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Business Model Canvas
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Template Canvas
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Example Canvas
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Exercise
• Create your canvas based on what you envision the business to be at its full
potential (as opposed to in its startup phase)
• Start from either the Value Proposition or Customer Segments boxes and
then branch out (however you see fit)
• If you can’t think of what to populate certain boxes with just leave the box
blank.
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Canvas Exercise Continued
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Creating a UVP
• Where to start?
• End-User Driven
– Specify consumer, identify pain point, ideate product/service
• Activity Driven
– Select skill/role, determine pain point, narrow down user
• Mission Driven
– Commit to goal (which counters pain point), explain theory of change,
highlight beneficiary
• Components
Activity
Delivery
Target
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Value Proposition Canvas
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Takeaways
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Carlos E. Peña
Senior Loan Officer
cpena@accionchicago.org
312-924-2185