HERO HONDA

PRESENTED BY:
JAY MANGAL B. CHAUHAN
F.Y.B.B.A. (SEM -1)
 About us

– 􀂃 Incorporated in January 1984

– 􀂃 World’s largest motorcycle
manufacturer
– 􀂃 Two manufacturing plants in
Haryana
– 􀂃 Record sales of 2.6 million bikes in
2004
• 􀂃 Actively involved in road safety
promotion
 History
• India became the second largest two wheeler
manufacturer in the world starting in the 1950s with the
Automobile Products of India (API) that manufactured
the Lambrettas and Bajaj Auto Ltd. with its association
with Piaggio of Italy (manufacturer of Vespa scooters) as
the largest manufacturers within the country.
• The license raj that existed between the 1940s to 1980s
in India did not allow foreign companies to enter the
market and imports were tightly controlled. This
regulatory maze, before the economic liberalization,
made business easier for local players to have a seller’s
market.[neutrality is disputed] Customers in India were
forced to wait up to 12 years to buy a scooter from Bajaj.
The CEO of Bajaj commented that he did not need a
marketing department, only a dispatch department. By
the year 1990, Bajaj had a waiting list that was twenty-
six times its annual output for scooters.
• Mr. Brij Mohan Lal Munjal is the founder Director and
• Chairman of the Company and the $ 2.8 billion Hero
Group.
• Mr,Munjal Started the biz when there was moderate
• competition in the market, with players like Bajaj, Kinetic,
• Majestic and many others.
• Hero Honda being a cash rich company has invested
some of
• it’s assets in some very big companies namely BHEL
Mundra
• Port & Sez, ICICI Bank,Siemens and REC(Total
investment -
• 27.43cr).
• February sales for the country’s largest motorcycle
• manufacturer, Hero Honda, rose 24 per cent to 329,055
units,
• against the 265,431 units sold in the same month last
year
• The motorcycle segment had the same long wait times
with three manufacturers: Royal Enfield, Ideal Jawa, and
Escorts. Royal Enfield made a 350cc Bullet with the only
four-stroke engine at that time and took the higher end of
the market but there was little competition for their
customers. Ideal Jawa and Escorts took the middle and
lower end of the market respectively.
• In the mid-1980s, the Indian government regulations
changed and permitted foreign companies to enter the
Indian market through minority joint ventures. The two-
wheeler market changed with four Indo-Japanese joint
ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and
Kinetic Motor Company (Kinetic Honda). The entry of
these foreign companies changed the Indian market
dynamics from the supply side to the demand side. With
a larger selection of two-wheelers on the Indian market,
consumers started to gain influence over the products
they bought and raised higher customer expectations.
The industry produced more models, styling options,
prices, and different fuel efficiencies. The foreign
companies new technologies helped make the products
more reliable and
• with better quality. Indian companies had to change to
keep up with their global counterparts.
• List of models
• See also: Category:Hero Honda motorcycles
• Achiever
• Ambition 133, Ambition 135
• CBZ, CBZ Star, CBZ Xtreme
• CD 100, CD 100 SS, CD Dawn, CD Deluxe, CD Deluxe
(Self Start)
• Glamour, Glamour F.I
• Hunk
• Joy
• Karizma, Karizma R, Karizma ZMR FI
• Passion, Passion+, Passion Pro
• Pleasure
• Street
• Splendor, Splendor+, Splendor+ (Limited Edition), Super
Splendor, Splendor NXG
• HERO HONDA
• Hero Honda is just not a company. It is the integration
of
• two cultures that’s namely Indian And Japanese.
• Hero Honda is the joint venture between India’s Hero
• Group and Japan’s Honda Motor company.
• Hero Honda is the world’s largest producer of two
wheelers.
• The first product of the venture was ‘CD 100’.
• Every 2 motorcycle sold in the country is a Hero
Honda.
• Every 30 seconds ,someone in India’s buys a Hero
• Honda’s Top selling motorcycle ‘Splendor’.
• Hero Honda Motors Limited, based in Delhi, India is a
joint venture between the Hero Group of India and
Honda of Japan It has been referred to as the world's
biggest manufacturer of 2-wheeled motorized vehicles
since 2001, when it produced 1.3 million motorbikes in a
single year. During the fiscal year 2008-09, the company
has sold 3.28 million bikes and the net profit of the
company stood at Rs. 1281.7 crore, up 32% from the
previous fiscal year.
• The company's most popular model is the Hero Honda's
Splendor, which is the world's largest-selling motorcycle,
selling more than one million units per year.
• Company profile:
• “Hero” is the brand name used by the Munjal brothers for
their flagship company Hero Cycles Ltd. A joint venture
between the Hero Group and Honda Motor Company
was established in 1984 as the Hero Honda
company,India.
• Milestones:
• 1984 :- Hero Honda Motors Ltd. Incorporated.
• 1987:- 100,000th motorcycle produced.
• 1991:- New motorcycle model - "CD 100 SS"
introduced
• 5,00,000th motorcycle produced.
• 1994:- New motorcycle model - "Splendor" introduced
• 10,00,000th motorcycle produced.
• 2000:- "Hero Honda Passport Programme" -
• CRM Programme launched.Largest Such type
• of project in the world with 30 Lakh members.
• 2006:- Hero Honda is the World No. 1 for the
• 5th year in a row
 Bikes from Hero Honda :
• Hero Honda CD-dawn
• Hero Honda CD-Deluxe
• Hero Honda Splendor Plus
• Hero Honda Splendor NXG
• Hero Honda Passion Plus
• Hero Honda Super Splendor
• Hero Honda Glamour
• Hero Honda Achiever
• Hero Honda CBZ Xtreme
• Hero Honda Hunk
• Hero Honda Karizma
• Hero Honda Pleasure
• View :- Hero Honda share prices are
• still very attractive for medium to long
• – term investor
• Share Price Of
• HERO HONDA
• compared to
• SENSEX.
• Hero Honda Is the
• include in BSE-
• 100,BSE-200,BSEShare
• Price Of HERO HONDA
• compared to SENSEX.
• Hero Honda Is the include in BSE-100,BSE-
• 200,BSE-500,Nifty.
• Share
 Present Scenario

• In our country, the population of 2-

wheelers accounts for nearly 80% of the
total vehicle population. In Delhi alone, the
total vehicle population is approx. 3.7
millions.
• However, in the absence of any formal
training institution for 2-wheelers, the
riders are deprived of learning the
fundamentals of riding and road safety.
 Objectives

• To create a sense of road safety and good

riding habits to 2-wheeler riders and public
at large
• To supplement the efforts of Traffic Police
in reducing road accidents and save
human lives
 Our Future Plans

• Hero Honda wishes to set-up an exclusive

2-wheeler Safety Riding Training School at
Delhi in association with the Transport
department, Govt. of NCT, Delhi
THANK
you