BUSINESS PLANNING

LOGO BUSINESS PLAN

BUSINESS NAME

(Name and Address of your proposed business.)

JYNAPHI PROCESSING COMPANY
216 JALIPA STREET, POBLACION 1 PIGKAWAYAN,
COTABATO
www.jynaphi@yahoo.com

(Your Name as the Owner/s)

ANGEL TOLEDO
PRINCESS MALAZARTE
Major Parts of the Business Plan
• Introduction
• Executive Summary
• Environmental Analysis
• Business Description
• Organization Plan
• Production Plan
• Operation Plan
• Marketing Plan
• Appendix
The following is an outline of the business plan
and it’s various section.

A. Tittle Page
B. Table of Contents
C. List of Tables
D. List of Figures
E. List of Appendices
F. INTRODUCTION:
Presents the general perspective of the business. It
may consist of one to two pages. It includes, among
other, the following sections:

1. Proposed name of the business

2. Address of the business
3. Name of the owner/s.
4. Description of the business
5. Funding Requirement and Source.
 Executive Summary
G. Executive Summary
Business Plan Summary
-Goal and objective of the company

Vision

Mission
H. Environmental Analysis Environmental Analysis

PESTEL Analysis (External)

Political Economic Socio- Technolo Environm Legal
cultural gical ental

• Tax
• Laws

Political

Economic

Socio-cultural

Technological

Legal
 Environmental Analysis
H. Environmental Analysis
SWOT Analysis (Internal)
Strengths Weaknesses Opportunities Threats

Strengths

Weaknesses

Opportunities

Threats
 Organizational Structure
I. Organizational Plan
President / CEO:

Executive Vice President:

VP for administrative affairs:

VP for Operation:

VP for Finance:

VP for Audit and Logistics:

VP for Marketing:

VP for Corporate Communication:

VP for Assurance and quality Management:

VP for Research innovation:

 Production Plan
J. Production Plan
Production Process

Sources of Materials

Production Cost
 Operational Plan
k. Operational Plan
General

Assets

Special Requirements
 Marketing Plan
K. Marketing Plan
Product

Place

Price

Promotion
 Score
Performance
Rating = 15 Rating = 10 Rating = 5
Criteria

Strengths
Comprehensive and realistic list that List is not comprehensive enough or it Clearly lacks effort in the development
(Internal
states the basis for the company’s contains strengths that are not realistic. of the criteria.
Audit)
competitive edge.

Comprehensive and realistic list that Comprehensive and realistic list that Clearly lacks effort in the development
Weaknesses
states areas in which the company states areas in which the company of the criteria.
(Internal
struggles and provides a solution to struggles.
Audit)
correct the weakness.

Comprehensive and realistic list of Comprehensive and realistic list of well Clearly lacks effort in the development
Opportunities
well thought-out opportunities for thought-out opportunities for profit and of the criteria.
(External profit and growth. Provides plan for
Audit) growth.
realizing the opportunities.

Comprehensive and realistic list that state Comprehensive and realistic list that Clearly lacks effort in the development
Threats
the threats that may affect the company’s state the threats that may affect the of the criteria.
(External
competitive edge. Provides solutions to company’s competitive edge.
Audit)
meet those threats head-on.

Total
/60 points
Walsh College of Accountancy and Business Administration 02/2011
Excerpted with permission from CHS Virtual Business

Factors
The use of framework
Spelling, Grammar, Punctuation
High Proficiency
20 pts
A lot of factors had been
considered, had clearly explained
each element, and emphasized
how each factors affects the
business and its success
The Framework or tool had been
used accurately in analyzing and
monitoring the possible factors
that might affect the business.
The presentation is free of
grammatical, punctuation, and
spelling errors.
Proficiency
15 pts
Was able to explain each
element. But, did not clearly
discuss how each factors affects
the business and its success
The Framework or tool had been
used in analyzing and
monitoring the possible factors
that might affect the business.
The presentation contains 1-2
grammatical, punctuation, and
spelling errors.
Some Proficiency Lacks Proficiency
10 pts 5 pts
The elements are vaguely explain Had written factors but they
each Moreover, the group did haven’t explain how this factors
not discuss at all the impact of can affect the business
this factors on the business
The Framework or tool helped in The factors given are inaccurate.
providing the possible factors
that might affect the business.
.
The presentation contains 3-4 The presentation contains many
grammatical, punctuation, and grammatical, punctuation, and
spelling errors. spelling
FORMAT
• Times New Roman
• 12 Font Size
• 1.5 Spacing
• Short Bond Paper
• Soft Bind
PESTEL ANALYSIS
Production Plan
• Production Process
• Sources of materials
• Production cost
Operational Plan
• While you can think of the Stage of Development part of the
operations plan as an overview, the Production Process section lays
out the details of your business's day to day operations. Remember,
your goal for writing this section of the business plan is to
demonstrate your understanding of the manufacturing or delivery
process for your product or service, so you need to let the readers of
your business plan know that.
Make sure you include all these details of your business's operation:
• General: Do an outline of your business's day to day operations, such as
the hours of operation, and the days the business will be open. If the
business is seasonal, be sure to say so.
• The physical plant: What type of premises are they and what are the size
and location? If it's applicable, include drawings of the building, copies of
lease agreements, and/or recent real estate appraisals. You need to show
how much the land or buildings required for your business operations are
worth and tell why they're important to your proposed business.
• Equipment: The same goes for equipment. Besides describing the
equipment necessary and how much of it you need, you also need to
include its worth and cost and explain any financing arrangements. Assets:
Make a list of your assets, such as land, b
• Assets: Make a list of your assets, such as land, buildings, inventory,
furniture, 2/3 equipment, and vehicles. Include legal descriptions and
the worth of each asset.
• Special requirements: If your business has any special requirements,
such as water or power needs, ventilation, drainage, etc., provide the
details in your operating plan, as well as what you've done to secure
the necessary permissions, such as zoning approvals.
• Materials: Tell where you're going to get the materials you need to
produce your product or service and explain what terms you've
negotiated with suppliers.
 Marketing strategy
• In this section, break down what channels are available for you to market your product.
Think of which channels would be most effective in communicating your story and
persuading your target audience. If your target audience is social media savvy, for
example, it may be better to utilize those channels instead of radio or print media. Here
is a list of channels to get you started:
• Print (newspapers, magazines, brochures, catalogs, direct mail)
• Broadcast (TV, radio)
• Press releases
• Trade shows, product demonstrations, event marketing
• Online advertising
• Social media
• Online sales
• Joint marketing with other companies
4P’s
• Product
• Place
• Price
• Promotion
What goes in the appendix of a business
plan?
In general, here are some of the documents you might think to include in your business plan
appendix:
• Charts, graphs, or tables that supplement information from other sections of your business plan
• Any agreements or contracts that you have with clients or vendors
• Licenses, permits, patents and trademark documentation
• Product illustrations or product packaging samples
• Marketing materials
• Resumes for each of your executive team members
• Contracts and supporting documents for anything else
• Building permit and equipment lease documentation
• Contact information for attorneys, accountants, advisors, and so on
• Credit history
• Detailed market studies
 INTRODUCTION

This section of the business plan presents the

description of the business, location, and the total
funding requirements and the possible funding
source.

Description of the Business

Location of the Business

Funding Requirement and Source of Funds

Product Idea Product idea is well thought out, it
is realistic, innovative, creative and
original
10 Points
9-10 Points
Description of the Business An overview of the company
is provided which includes
information regarding the
reason for starting, basic
activity, company focus, goods
and/or services provided,
primary customers, and
location.
20 Points 16-20
Good, Services, Prices, Menu Detailed description of what
Items, and Features the business or product offers
the consumer, along with
prices, and a listing of the
goods, services, or features
available
20 Points
16-20 Points
Product idea is mostly well thought
out, it is realistic and original
7-8
An overview of the company
is provided which includes a
large portion but not all of the
requested information
9-15
Basic description of what the
business or product offers the
consumer, along with prices,
and a listing of the goods,
services, and features
available
9-15 Points
Product idea lacks thought out, it is Product idea is not well thought
realistic but not an original idea. out, not realistic and not an
original idea.
4-6 Points 0-3 Points
An overview of the company An overview of the company
is provided but is lacking is not provided.
significant pieces of the
requested information.
4-8 0-3 Points
Only a listing of the goods, Incomplete list of the goods,
services, and features services, and features
available with prices available with or without the
prices included.
4-8 Points 0-3 Points
EXECUTIVE SUMMARY

- Presents the VGMO of the

business venture.
VISION
MISSION
OBJECTIVES: Short-term Goals
GOAL: Long Term Goal
 EXECUTIVE SUMMARRY

At the very outset, the business plan must depict

the fundamental characteristics, nature,
philosophical values, identity and image of the
businesses.

Vision

Mission

Goal/objectives
H. Environmental Analysis (External Factors)
PESTEL ANALYSIS:
References
• https://www.rcampus.com/rubricshowc.cfm?code=BX29ABX&sp=yes
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