NIHI

SUMBA
CAMPAIGN PLAN

ALI HASYIMI
Chief Marketing Officer at Nihi

Final Exam Class March 2019

Topics

01 ABOUT US 05 PRICE DEAL

Company Information Promo for Mandaka Villa

02 OUR TEAM 06 MARKET & REWARD

Marketing Team Nihi Nihi market and reward history

03 SERVICES 07 BENEFITS
Detail of room and activities Services that we give to our clien

04 LISTING GALLERY 08 TIMELINE & TESTIMONIAL

Property gallery and activities Campaign plan and review from clie
 We are the places in remote area who
can make you feel both at home yet
completely transported. We have 33
eco-villa with different premium style
for you to stay.

We know Heaven must be beautiful

right now…

Because it has Nihi Sumba in it!

Best Resort in About us

The World
2 years in a row!
Company Vision Become the largest hotel company in
the world.
Head Office

Kuta Poleng Complex Block C/2,

Kuta 80361 Bali, Indoneisa

(+62) 361 757 149

(+62) 361 755 259

hello@nihi.com

www.nihi.com
Our Team

ALI HASYIMI JENIFER ANISTON COURTNEY COX

Chief Marketing Officer Marketing Manager Sales Manager
Ali Hasyimi / Chief
Marketing Officer

Ali has provided with the knowledge

+62 812 1070 1590
that sets him apart from most other
business intelligent.
ali.Hasyimi@outlook.com

“ He understands his clients needs and knows Ali

the amenities to fit those needs. ”
@alihasyimii

Experiences

citranashwatour.com naavee.co.id nihi.com

Project Manager, 2010- Junior Broker, 2011-2013 CMO, 2013 and still
2011
Travel agency who focusing on Start-up IT Consultant Best accommodation to stay in
pilgrimage tour Sumba, Indonesia.
 How To Find Us
?

Kuta Poleng Complex Block C2, Bali, Indonesia

 What We
Specialise
in
Accommodation Wellness Adventure

Take a moment. Draw a

Perched above the We will help you
deep breath into your
crashing waves of choose a route
lungs. Open your eyes
the Indian ocean, according to skill
and pull back the
our Boathouse Spa level, tailoring an
curtains of your
is an experience itinerary that
bedroom. Miles and
not to be missed. combines a great
miles of blue ocean
workout with
stretching in all
unmatched
What We Offer ?
ROOMS VILLA SURFING SPA

2 3

Private Villa Freehold

Plots

5 6 7 8

New Build Non Standard Buy to Let Repossession

Construction &
Smallholding
KITESURFING FISHING HORSEBACK SURVIVAL
RIDING
 1

ROOM

Where you stay on

vacation is more than
just a hotel room. It is
an experience. A new way
of living. Every detail
in our rooms – crisp
white bed linens on our
signature canopy beds,
handmade chocolate in
the mini bar, sweeping
panoramic views of the
Indian ocean – is
designed to make you
feel both at home yet
completely transported.
 2

SURFING
Nihi Sumba Island is host
to one of the world’s most
coveted private waves.
Known as “God’s Left”
 3

SPA
Perched above the
crashing waves of the
Indian ocean, our
Boathouse Spa is an
experience not to be
missed. We offer a range
of treatments from
manicures and pedicures
to our signature Nihi
massage that can be
enjoyed on site as well
as in the privacy of your
own room or any one of
our picturesque spa bales
that punctuate the
 4

In addition to surfing, we now

offer another adrenaline fix on
our world class waves!

KITE From beginner to advanced levels,

depending on the wind condition
SURFING and direction you can launch from
our resort-front beach and
kitesurf along our 2.5km
coastline. Beginners will learn
with training kites, and there
are beautiful, calm, deserted
beaches a short drive away where
the conditions are ideal.
 5

FISHING
 HORSEBACK
6 RIDING
Experienced local
guides, our
resident horse
whisperer and our
world-class
equestrian
facilities will get
you saddled up for
beach rides, riding
lessons and equine
meditation
sessions.
SURVIVAL
APNEA 7
We have a course for surf
survival and breathe for a
health.

With this course, the

student will get powerful
insights that will sharpen
breathing and apnea
(breath holding) skills,
at the same time of being
 Mandaka
Our Promo Villa
Package
Villa
Rich
Prosperous
Powerful
 Entire Five Villa
Mandaka Villa $12,746 Estate

/night
Take a moment. Draw a deep breath
into your lungs. Open your eyes Details
and pull back the curtains of your Hairdryer, Minibar, Wi-Fi,
bedroom. Miles and miles of blue Outdoor shower, Private
ocean stretching in all plunge pool, Outdoor dining
directions. Your new home is Raja and entertaining area,
Mandaka. The owner’s five-villa Canopy bed, Yoga mat, Beach
estate and the crown jewel of Nihi bag, Sandals, Bathrobe, Safe
Sumba Island. Give in to absolute deposit box. Central air,
luxury. You belong here! Insect repellent, Butler,
Ceiling fan, Lighted vanity
Family Best Offer mirror Ample storage and
3 ,Bedrooms
This most Descending down hanging space
expansive plot of an imperial stone
3 Bathrooms
land is designed staircase, lush
with large gardens and stone
families and footpaths connect Private Pool
groups of friends the villas, each
in mind. set apart for
maximum seclusion Eco-Modern Kitchen
and the
opportunity for
How is The Market ?

2,923,000 2015 - 2017

Clients Rankings/Awards/Certifications Of The Year

$1,253
Average Room Price Per Night

$ 4,9 M
Revenue

118
Employees
WHAT WE OFFER OUR
CLIENTS?

THE MAJESTIC OF SUMBA

33 DIFFERENT TYPE OF VILLA

TO STAY

PREMIUM CLASS FOR FACILITY

FULL BOARD MEALS

That We Offer WELLNESS AND SPA
Our Clients.

MOUNTAIN HIKE

TOUR PACKAGE FOR LAND AND SEA

EVENT FOR MICE AND WEDDING

TAILOR MADE PACKAGE FOR SPECIAL

REQUEST
That We Offer EASY TO BOOK VIA OUR WEBSITE
Our Clients.

WE ARE LINKED TO MANY BOOKING ONLINE

SYSTEM

COURSE FOR SPECIAL NEEDS

INFORMATION ABOUT OUR PROPERTY FROM

WEBSITE AND SOCIAL MEDIA (INSTAGRAM,
FB AND YOUTUBE)
AND MANY MORE
Marketing Plan

High-Definition Featured Top Google

Photo Placement Placement on Top Placement
100 Sites
Social Media

Facebook Ads Desktop News Feed

Right Column

Post our marketing tool to get

results with Facebook targeted
ads.

 Security Guarantee
 Outstanding Location
 Business Opportunity
Why Facebook Ads

01 02 03
Targeted Ads Powered by Local visibility
advertising AI Since lead the Facebook
Since lead the Facebook Since lead the Facebook and worldwide trends.
and worldwide trends. and worldwide trends.
Website and Online Exposure

Property
Webpage
We provide a
dedicated webpage
highlighting
everything from our
property and
activities
Campaign Timeline
Need a team are experienced to Facebook strategy experts work with Nihi to develop content that reflects
who Nihi are and engages Nihi audience on a level that brings them back again and again. Suggested timeline
from Nihi Sumba Team

Daily Weekly Monthly

• Social media engage • Team Brainstorm • Plan for new tactics
• Content updates • Analytics report • Evaluation plan
• Research post • Team Brainstorm • Plan for new tactics
• Produce post • Analytics report • Evaluation plan
• Visitor Feedback • Team Brainstorm
• Photo content • Analytics report
Video Tour

Video Marketing and

Documentation

We provide a video tour for your

highlight stay as well as location
videos to help client from outside
of Indonesia see our beautiful
beaches and resort.
The Nihi Mobile App
If you want to find room with great deal when you are planning to to Sumba.
Download our smart app -Available for iphone, ipad, and Android phone.
Research shows that 85%of people say that mobile devices are a central part of
everyday life. That’s why we are a part of it !

Android App Apple App

Development Developmen
t

BlackBerry Windows Mobile

Developmen 8 App
t Development
Testimonial
Here is what our previous clients have said
about our resort.

I don’t know how to describe this place. Its Heaven! Room is so big and very nice hospitality you have. So
Sumba is Heaven! Nihi is Heaven! Sorry i’m to excited proud! Its more than worth it for me and my wife to
 spent honeymoon in Nihi Sumba. Thank you so much!

Dani Wardana David Hendrick

Travel Blogger Surfer from Australia
FAQ

How long will my booking will Are my personal details listed on

confirmed ? the website?
Once your booking has been approved, you'll be
we use a virtual phone number to ensure your contact
able to check you booking code it for up to 3
details remain secure. When you receive enquiries via SMS
minutes.
or phone call, we'll redirect them to your mobile number.

How long flight from Bali? Can I get a refund if my

From Bali to Sumba only 2 hours flight and soon you booking got a wrong date ?
arrived in Sumba Airport our transport will pick you
We can move you to another date if there is some
up. So the important thing that you must inform us
availability for you to stay, relax!
you detail flight :).
Contact Us

0812-1070-1590 Kuta Poleng Complex www.nihi.com

0857-1432-1067 Kuta, Bali, Indonesia hello@estate.com
Thank You