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6. Employee 5. Employee
reassesses receives either 4. Employee
need rewards or performs.
deficiencies. punishments.
Work Motivation
Theories of Work Motivation
» Internal (Content) Theories
» Identify factors within an individual that energize, direct, sustain, and stop
behavior.
» External (Process) Theories
» Describe how personal and situational (environmental) factors interact and
influence each other to produce certain kinds of behavior
» Reinforcement Theories
» How rewards & reinforcements sustain motivation over time (Behavior
Modification)
Theories of Motivation
Content / Early Theories
Process/ Contemporary
• Identify internal factors
Theories
influencing motivation
• Identify the process
Maslow’s Need Hierarchy
by which internal
Theory
factors and
ERG Theory cognitions influence
McGregor’s Theory X & motivation
Theory Y
Adam’s Equity Theory
Herzberg’s Two Factor
Theory
Self-Efficacy Theory
David McClelland’s Need Goal Setting Theory
Theory
1. Maslow’s Need Hierarchy Theory
Ω Specifies that there are five human needs and that these
are arranged in such a way that lower, more basic needs
must be satisfied before higher-level needs become
activated.
Deficiency Needs
Physiological
Safety
Social
Growth Needs
Esteem
Self-actualization
Deficiency Needs
Also known as Lower order needs, the needs
that must be met in order for people to
develop in a healthy fashion.
Physiological: Fundamental biological
drives, such as the need for food, air,
water, and shelter.
Social needs
Safety: The need for a secure
Safety needs environment and to be free from threats
Physiological needs of physical or psychological harm.
Concepts:
More than one need can
be operative at the same
time.
Core Needs
If a higher-level need
Existence: provision of basic cannot be fulfilled, the
material requirements. desire to satisfy a lower-
level need increases.
Relatedness: desire for
relationships.
Growth: desire for personal
development.
3. McGregor’s Theory X and Y
In 1960, Douglas McGregor formulated Theory X and
Theory Y suggesting two aspects of human behaviour at
work, or in other words, two different views of individuals
(employees):
one of which is negative, called as Theory X and the
other is positive, so called as Theory Y.
He did not imply that workers would be one type or the
other. Rather, he saw the two theories as two extremes -
with a whole spectrum of possible behaviours in between.
Theory X Theory Y
nAch nAff
N-Ach is the extent to which a person wants to perform difficult and
challenging task.
Characteristics of high N-Ach people:
• Has a strong need to set and accomplish challenging goals
• Takes calculated risks to accomplish their goals
• Likes to receive regular feedback on their progress and
achievements
• Often likes to work alone or with other high-achievers
Examine the team to determine which of the three motivators is dominant for
each person.
Manager can probably identify drivers based on personality and past actions.
Based on the driving motivators of workers, structure the leadership style and
project assignments around each individual team member.
This will help ensure that they all stay engaged, motivated and happy with the
work they're doing
1. Cognitive Evaluation Theory
• Cognitive Evaluation Theory (CET) concerns
intrinsic motivation
LOVE FOR DOING OR
MONEY?
The Theory proposes that the introduction of
Several bloggers that extrinsic rewards such as pay, for work effort that
are making a very nice was previously intrinsically rewarding due to the
income from their blogs
insisted that they do it pleasure associated with the content of work
purely for the love of itself, tends to decrease overall satisfaction
writing. A few admitted
that they would lose
interest in blogging Use of Extrinsic rewards tend to reduce the
if the money stopped Intrinsic rewards
flowing in.
1. Cognitive Evaluation Theory…contd
• This theory suggests that there are actually two
motivation systems: intrinsic and extrinsic that
correspond to two kinds of motivators:
Difficult Goals:
a. Focus and direct attention
b. Energize the person to work harder
c. Difficulty increases persistence
d. Force people to be more effective and efficient
2. Goal-Setting Theory….contd.
• Locke stated that working toward a goal provided a
major source of motivation to actually reach the goal –
which, in turn, improved performance
Function of Goals
basis of motivation
direct behavior
For goals to be effective
– individuals must be aware of goals
– must accept the goals
Factors that influence effectiveness of goal setting
– goals must be specific
– goals should be difficult but attainable
Specific
Measurable
Attainable
Results oriented
Time bound
Give feedback regularly!
Directing
one’s attention
Regulating
one’s effort
Goals
motivate the Task
individual performance
by... Increasing
one’s persistence
Encouraging the
development of goal-
attainment strategies
or action plans
MBO emphasizes on participative setting of goals that are
tangible, verifiable and measurable
Converts overall organizational objectives into specific
objectives for work units and individuals
Common ingredients:
• Goal specificity
• Explicit time period
• Performance feedback
• Participation in decision making
3. Self-Efficacy Theory
• Developed by Albert Bandura
Increased Confidence
• Consequently, any actions the supervisor can take that increase the
employee's feelings of positive self-worth, will help the employee's
performance improve
4. Equity Theory
• Developed by John Stacey Adams in 1963
Basic premise:
…the thinking process by which one makes a
decision to exert effort is a function of social
comparison
o Self-Outside
The person’s experience in a different job in a different
organization
o Other-Inside
Another individual or group within the organization
o Other-Outside
Another individual or group outside of the organization
Equity Theory
Equitable Situation:
Inequitable Situations:
Distributive Justice:
The perceived fairness of how resources and rewards are
distributed.
Procedural Justice:
The perceived fairness of the process and procedures used to
make allocation decisions.
Interactional Justice:
The perceived fairness of the decision maker’s behavior in the
process of decision making.
Integrating Contemporary Theories of Motivation
Theories of Motivation- Global Implications
Are motivation theories culture-bound?
Most were developed for and by the United States
Goal-setting emphasize goal accomplishment
Maslow’s Hierarchy may change order
McClelland's nAch presupposes acceptance of a moderate
degree of risk concern for performance
Equity theory closely tied to American pay practices
Hertzberg’s two-factor theory does seem to work across
cultures
Applications of Motivation Concept
(Discussed In class)
• It is very important to apply the various motivational concepts to the
organizations so that organizational effectiveness can be achieved.
Various motivation techniques and programs have gained varying
degrees of acceptance in organizations. Some of applications of
motivation and their linking with motivational theories as depicted by
Robbins have been discussed below.
• Management by Objectives
• Employee Recognition Programs
• Employee Involvement Programs
• Flexible/Variable Pay Programs
• Skill-Based Pay Plans
• Special Issues in Motivation
• Designing of reward system (Intrinsic/Intangible versus
Extrinsic/Tangible and Monetary/Financial versus Non-
Monetary/Non-Financial)
Employee Involvement
Participative Management -A process where subordinates share a significant degree of
decision-making power with their immediate superiors.
Representative Participation -Workers participate in organizational decision making through a
small group of representative employees.
Work Councils -Groups of elected or nominated employees who must be consulted when
management makes decisions involving personnel.
Board Representatives -A form of representative participation; employees sit on a company’s
board of directors and represent the interests of the firm’s employees.
Quality Circles -A work group of employees, who meet regularly to discuss their quality
problems, investigate causes, recommend solutions, and take corrective actions.
Employee Stock Ownership Plans -Company established benefit plans in which employees
acquire stock as part of their benefits.
The job characteristics model, designed by Hackman and Oldham, is based
on the idea that the task itself is key to employee motivation. Specifically, a
boring and monotonous job stifles motivation to perform well, whereas a
challenging job enhances motivation. Variety, autonomy and decision authority
are three ways of adding challenge to a job. Job enrichment and job rotation
are the two ways of adding variety and challenge. Hackman and Oldham’s job
characteristics theory proposes that high motivation is related to experiencing
three psychological states whilst working:
• Meaningfulness of work
That labour has meaning to you, something that you can relate to, and does not
occur just as a set of movements to be repeated. This is fundamental to intrinsic
motivation, i.e. that work is motivating in an of itself (as opposed to motivating
only as a means to an end).
• Responsibility
That you have been given the opportunity to be a success or failure at your job
because sufficient freedom of action has given you. This would include the ability
to make changes and incorporate the learning you gain whilst doing the job.
• Knowledge of outcomes
This is important for two reasons. Firstly to provide the person knowledge on
how successful their work has been, which in turn enables them to learn
from mistakes. The second is to connect them emotionally to the customer
of their outputs, thus giving further purpose to the work (e.g. I may only work
on a production line, but I know that the food rations I produce are used to
help people in disaster areas, saving many lives).
Intrinsic rewards
Intrinsic rewards are the non-physical rewards. They cannot be seen or touched
but are emotionally connected with the employees. In other words, intrinsic
rewards can be defined as the feeling of contentment one finds in the
completion of any task.
Intrinsic reward is directly related to job performance as a successful task
automatically produces it. Higher the success rate, higher will be the rate of
intrinsic rewards one receives.
• Different people have different perception and therefore, there are various
forms of intrinsic rewards, some of which are: Sense of achievement, Words of
praise from the seniors, Recognition, Taking pride from the job, Work freedom or autonomy