PEOPLE MEDIA

PEOPLE as MEDIA and PEOPLE in

MEDIA!
PEOPLE MEDIA
-->refer to the persons that
are involved in the
use,analysis,evaluation,and
production of media and
information.
According to King Fish Media,"people
as media"means turning your
customers into brand advocates by
starting conversations and bringing
like-minded people together.
*people in media or a media person
mean business or person who works
in the mass media.
First Direct has conducted an online
survey regarding the types of social
media users.
The 12 Types of Social Media
Users!!
1.THE ULTRAS
-->check feeds dozens of times
a day.
2.THE DENIERS
-->social media do not control
their lives,but gets anxious when
unable to access networks.
3.THE VIRGINS
-->taking first tentative steps
in social media.
4.THE PEACOCKS
-->they love to show off their
poularity.
5.THE LURKERS
-->hiding in the shadows of
cyberspace.
6.THE RANTERS
-->mock and mid in face-to-face
conversations.

7.THE CHANGELINGS
-->adopt completely new
personality online so no one knows
their real identities.
8.THE GHOSTS
-->they are opposite of the
peacocks wherein they crave for
privacy and anonymity.
9.THE INFORMERS
-->seek kudos by being the first
to share the latest trends with
audiences.
10.THE APPROVAL SEEKERS
-->constantly check feeds and
timelines after posting.Fret until
people respond.

11.THE QUIZZERS
-->asking questions allow them to
start conversations.
12.THE DIPPERS
-->access their pages
infrequently,often going days,of even
weeks without posting.
Dr.David Giles,an expert in social
media behavior and a reader in
Media Psychology at Winchester
University stated that smartphones
allowed people to access social
media platforms much
easier,resulting to a lot of people
spending more time chatting with
friends than they do face to face.
6 Characteristics that Clients Look
for in a Social Media Manager!!

1.Is Passionate about Social Media.

>they have a genuine love for social
media-they actively participate in
online fora,they grow
communities,and they provide
assistance with
social media when needed.

2.Can Communicate with Specific

Audiences Properly.
>understanding the importance of
being respectful in the way they
communicate is a must for social
media managers.
3.Can Think Outside the Box.
>able to come up with creative,fresh
and interesting new ideas are
important for social media manager.

4.Is Willing to Learn More.

>a social media manager needs to be
prepared to expand his knowledge
and stay updated regarding the latest
social media tool updates,treads and
so on.
5.Embraces the Principles of
Journalism.
>a social media manager should
guarantee that the brand's pages
remain important by publishing
content that is worth sharing.
6.Can Work while on the Go.
>social media manager should be
aware of the importance of posting
updates no matter what place/time
it is.
The Advantages and Limitations!!

The Positive Effects of Media on

Society and Individuals!

1.Increased Awareness.
>mediums such as newspapers,web
portals,and modern-day mobile apps
help increase awareness about
what's happening around the
world.Fields, such as
entertainment,sports,or any major
events across the globe and
information on what's new,what's
trending,what's in or out,reach all of
us within minutes,due to media.

2.Easy and Fast Access.

>information is easy and fast to get
access into,and that is because of the
rapid spread of media all over the
world.
3.Source of Inspiration.
>media also help by enabling a small
idea or message to spread far and
wide,thus inspiring people to come
together for a cause.
4.Truth is Uncovered.
>the media ensure that certain
complaints from people are heard.It
serves as a communication medium
between the people and the
government.
THANK YOU FOR LISTENING
☺☺☺