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Strong’
The campaign highlights the importance of one’s inner strength
ETBrandEquity | November 27, 2018, 12:00 IST
-Amber Miglani
123006
• Colgate-Palmolive (India) Limited, an Oral Care brand
• Started its journey in India in 1937 Andar se Strong
• Andar se strong, a new campaign for its flagship brand Colgate Strong Teeth Campaign
• Two new TVCs
Suruchi Batra
ETBrandEquity | November 28, 2018 123052
IMG 12-D
Food delivery platform, Swiggy launched the fourth digital video in its series of partner-
focused campaign
FOCUS OF
CAMPAIGN
TO INSPIRE A SENSE OF
PRIDE AMONGST THE
TO ENABLE CONSUMERS TO
DELIVERY PARTNERS IN
EMPATHISE WITH SWIGGY’S
THEIR ROLE AS HUNGER
DELIVERY PARTNERS
SAVIOURS FOR MILLIONS
OF INDIANS
Video is conceptualised by Dentsu Webchutney (Digital Agency)
Our partners take unknown turns to reach unknown lanes to meet strangers with a smile
on their face. The irony: they always remain unknown to consumers, very often just
referred to as “Swiggy”.
-Srivats TS - VP Marketing at Swiggy
● Service industries till now have focused on only their end consumer