A.

Economic and Social Factor

• Generally, businesses are established primarily to
generate profit for their respective owners and
employees; however, Alejandro’s Café aims not just to
gain income but also to offer for Social and Economic
benefits of its community.

• Alejandro’s will bring satisfaction to customers with its

very friendly, comfortable and relaxed atmosphere. It
doesn’t only served a high quality of foods and services
but it also give an unforgettable experience that everyone
seeks for. Hospitality is one of the virtues in the area
whereas all will be accommodated exquisitely in a natural
way.
The following illustrates the Social and Economic
benefits of Alejandro’s Cafe:

a. Employment Opportunities

• The business will surely help to cater employment

opportunities for the proponent and to those who will be
employed in the business who are preferably residents of
the area where the proposed business is located; thus,
lessening the widespread unemployment in the country. It
will help a lot to the employees not only in financial matters
but also to learn and improve their skill.
b. Government Revenue
• Government generates revenue through taxes
imposed to business establishment in which the
proposed business is surely to contribute.
• Tax is important for the realization of the
Government to build infrastructures and give
quality services for the common good of the
people.
c. Society
• The business will help the community and its
environment to recognize the essentials of the
business nature. Provided, the business focus on
serving quality affordable coffee and gives a
unique opportunity to make a very positive
contribution to the needs of the community it
serve.
B. Long-term Opportunities
• With great willingness, dedication and determination we
make sure to provide different opportunities as possible in
the future. Alejandro’s aim to expand not just here in
Isabela but around the Philippines. It aims to give back its
success to its society and community.
C. Geographic Area
• Our geographic
include people from
the local City of
Cauayan area, food
lovers from
neighboring towns,
and tourists. The
characteristics of our
clientele will be people
who are creative,
entertaining and
sophisticated diners.
 D. Market Description

• Alejandro’s focuses on local and tourist food seekers. We know that

Isabelino’s are fond of coffee and people that have a desire for
good food and a fascinating atmosphere.

• As the City of Cauayan is the ideal City of the North, we can see
that a classic dining establishment like Alejandro’s is needed here.
The City will have much to offer and the people that it draws expect
a place where they will get the best of everything. Alejandro’s will
offer a new classic café and dining concept in the area. The
minimalist and industrial atmosphere, our excellent food and
beverages, our friendly staff, fresh air and comfortable ambiance
will stand out and make a name in Cauayan City, Isabela and the
nearby towns. We will succeed by giving people a combination of
excellent and interesting food in an environment that attracts
successful people that want to get a little bit more out of life than
just the ordinary!
E. Target Customers

• Alejandro’s intends to cater to a wide group

of people. We want everyone to feel
welcomed and relaxed in a cozy and classic
atmosphere with a wide and varied menu. It
is our goal to have "something for everyone"
every day on our menu. In looking at our
market analysis, we have defined the
following groups as targeted segments.
 Students
Business Men

Employees
Happy Couples

Teachers
Family

Tourist
High-end Singles
F. Competitive Analysis/Advantages
• With the fast growing economy of Cauayan City, Isabela
different establishments and businesses can be found in
this area. Analyzing its environment, it is very promising
that the expansion of Alejandro’s Café offers a greater
assurance of success and since it is already started in
2016 it has already a well-researched target market and a
brand name recognition.
Alejandro’s Competitors
• Chocolate Coffeeline which is known for a best place for
all chocoholics and coffeeholics in Isabela;
• Café Isabela that is popular for their tagline “Good Times
with Great Food!,” and other known businesses like
• Infinitea,
• Gongcha,
• Franco’s Café,
• Roadside Café,
• Beans and Syrup Café,
• Frappe Eat Sweet Station and other popular café in the
area
Bar And Restaurants Competitors
• Kabayan’s Grill which is the nearest relative to its location;

• Oteps Tinuno which is a family restaurant serving comfort

Filipino Food;

• Kusina Kawayan and other related restaurants.

What thing make Alejandro’s Different?
• The thing that make Alejandro’s
different amongst its competitors
is the way and how it serve its
customers. It make sure to
provide its customers with the
freshest, most delicious, and
authentic meal experience
possible.
“Bringing good things together!”
• Alejandro’s is famous on its tagline
“Bringing good things together!” which
aligned its service and products offer.
And with its business set up and style,
customers assured to get a peaceful
and relaxing time as if you were not in
the city. None among its competitors
features a traditional, classic and
modern style coffeehouse atmosphere
or live or recorded evening
entertainment. With this Alejandro’s
expansion will really boom in the
proposed location.
G. Potential Future Competitors
• The potential competitors of Alejandro’s are those new
entrants with the same concept of the proposed business
and those already known and popular businesses that are
trying to expand near its location.