ANDIAST GmbH

SUBMISSION OF THE BUSINESS IDEA

2013 Submission of business idea 1

Basic information
No. Question Answer

A Industry Software

B Project/company name smartie.ch/ANDIAST GmbH

C Stage of development Product Live in the Market

D Team members / 2 Founders, 6 Developers, 3 Testers, 1 Designer, 1 HR – India

geographical background 3 Board of Directors - Switzerland

E When was the project Mar 2012

started?

F Was the company already 17 Dec, 2012

founded?

G Estimated market launch Launched on July 17, 2013

H What companies are already Baloise, Vaudoise, smile direct (Auto Insurance)
involved in collaborations OKK, priminfo.ch (Swiss Health Insurance Confederation) +
(technical/scientific, financial, 60 health insurance companies
consulting)?

2013 Submission of business idea 2

Submission of business idea / 1
No. Question Answer
1 What is innovative The customer's current problem: Insurance companies are facing higher cost, lack of innovation
about the business and transparency in their partnership with other aggregators. With the prices increasing every year,
idea? they are yet to see the higher value add from the aggregators.
People do not have enough information to buy online and they are confused by the integrity of
limited online comparison web sites at times.

Cause: Monopoly of Insurance aggregatos, unmanaged client relationship, lack of vision and
flexibility in the business models.

Innovation: smartie.ch is a team of visionaries who understand the insurance companies and online
buyers requirements. It provides “Insurance for all”, an informative videos that help all for their every
day insurance queries, reduces cost (70% lower)to Insurers, enhances Agent productivity and offers
state of the art Data Analytics thru predictive data modelling to insurers (eg. They can foresee the
sales, customer loyalty etc.)

2 Who is the target Customer: Online Insurance buyers. Whenever they request for an offer or complete a sale thru
customer for this smartie.ch, ANDIAST gets paid a service fee from the Insurance companies. It is completely free for
product? people of Switzerland

Customer segment with the highest benefit: (It is a B to C Model) People of Switzerland, Every
person who has a Car is our potential buyer. Every person living in Switzerland have to buy Basic
Health Insurance and are our potential buyers. We are expanding to House, Liabilities, Motorcycle,
Pets and other insurances in future
3 Who are the purchasing Economical buyer / benefit:
decision-makers for the INSURANCE COMPANIES: smartie.ch is an online 24/7 sales lead generator for them compared to
customer and what is their BPOs, Agents and Brokers. They get Market Analysis and insurance information reaching their
their benefit? customers at no additional investment thru smartie.ch

Product user / benefit:

Very informative, Transparent and rewarding to buy insurances online thru smartie.ch. It answers the
simple questions people have about insurance daily and provides an industry research Rating
system to make informed decisions

2013 Submission of business idea 3

Submission of business idea / 2
No. Question Answer

4 How will the customer learn about the • Facebook updates highlighting the key features
benefits of your innovation? • HSG newsletters
[ONLINE BUYERS] • News Paper Ads
• Word of mouth
• Local awareness campaigns, Startup and Insurance workshops

5 How will the product reach the • Expat group emails (300.000 subscribers)
customer? • Social Media Marketing (3,2 Mn subscribers)
• Digital PR (4,8mn Subscribers)
• Google Rankings
• Affiliate Marketing ( 3mn subscribers)[sbb.ch, post etc]

6 Which complementary products does • They need Insurance aggregators, Agents, Brokers, Pharmacies, and
the customer need for a complete Claims on their finger tips. They are not ready in the market yet and we are
solution to their problem? Are these developing these solutions in the coming years.
already on the market?

2013 Submission of business idea 4

Submission of business idea / 3
No. Question Answer

7 What is unique about the business idea?
• Being able to respond to people‘s problems related to Insurance in an
easy and trusted way
• Being able to be a cost effective and a competent business partner to
the Insurance companies
• The market is large and opportunity is unique

8 How is the product superior to similar • Cost effective, Informative and Trust
alternatives? • High level of Technology competency
[SMARTIE.CH] • Informative for people on daily insurance queries

9 What are the competitive advantages of the • Team is from Insurance and IT background,
new company? [ANDIAST] • Leadership is a team of visionary form similar business globally
• Understands the pain points of the market

2013 Submission of business idea 5

Submission of business idea / 4
No. Question Answer

10 What would prevent a competitor from • Extrmely low cost (70 to 80% lower than comparis.ch)
simply copying these advantages? • Flexible contracts (Fixed Price, Pay per offer/Sale, Hybrid)
• Predictive data modelling innovation (we are on Linux platform, open
source which is Free compared to the Microsoft platforms of
comparis.ch that are heavy apps and expensive)
• Very easy to use and fact based (HSG) platforms
• Better relationship with Insurers
11 Is the idea patented or protected in any • Not patented.
way? • All clients have the Non disclosure Agreement with us which protects
us from the competitors
12 What are the company's special skills that • Advanced Technology, Insurance company Network and Client
will result in success? Management skills
• (We had three auto insurers on contract before the release of the
product)

13 How can money be earned with the 2014 2015 2016 2017 2018
product? What are the quantified customer
benefits, achievable prices and costs? Traffic 30,00,000 50,00,000 80,00,000 1,00,00,000 2,00,00,000
[TRAFFIC BASED]
[conversion rate of 0.1% & 0.2%, Industry CHF CHF CHF CHF CHF
Sale
standard is 2 to 3 %] 720.000 1.200.000 1.920.000 2.400.000 4.800.000
CHF CHF CHF CHF CHF
Expense
536.923 957.212 1.594.928 2.141.915 3.050.474

2013 Submission of business idea 6