Future of animation

industry in India
Presented by
Nimish Pant
PGDM 2010-12 batch
 sources
The Economic Times-17 oct 2010
Business standard
The India street
gyan.blogspot.com
Wikipedia
FUTURE OF ANIMATION
INDUSTRY IN INDIA
The Indian animation Industry has been
fighting a few big problems in the past.
Effective production pipeline, skilled workforce
and infrastructure has been some of the major
hurdels. The leading Companies of today have
all these roughly in place.Roughly it means that
there remains huge scope of improvement and
the future of the Animation industry is in fact
based on how well we can better ourselves in
these.
.
 ORGANIZATIONAL
STRENGTH
Animation as an art requires extreme discipline and
organized effort. Countries like Philippines have lost out in
spite of having a rich talent pool mainly because of its
disorganized Freelance environment. Organizational
strength is the core component of all BPO s. Improvements
in the existing pipeline and the emergence of 3d animation
as a lucrative business will help the animation studios take
up the BPO model.
 CHANGING TRENDS
The recent popularity of 3d animation has hit the 2d
traditional animation market badly.
This is to gradually change. When the initial
enthusiasm settles down 2d animation will reinforce
itself and in future 2d as well as 3d animation will go
hand in hand to entertain the toon lovers.
 UNIQUE FEATURES
The current animation business in India revolves around
Production, Post production and VFX. This is soon to change
with the incorporation of preproduction into the existing
pipeline.
With the increasing confidence of the International
community, India is soon to be trusted with the generation
of original content.
Our rich cultural heritage can cater a new taste. The
international ordinance till now has been feed with either
Traditional Disney style animation.
 RECOGNITION
24FPS Animation Awards is a celebration of animation
excellence and recognition of the best animation talent in India.
Organized with the aim of creating a platform that motivates,
hones and showcases Indian animation and student talent.
Annually held 24FPS Animation Awards is amongst the premier
animation competitions in the country. It is organized by Maya
Academy of Advanced Cinematic (MAAC).
 Societies and
organizations
The Animation Society of India (TASI) is a non-profit
organization with its head-office in Mumbai.
It aims to educate about the emerging animation
technologies and at the same time provide a platform for
exchange of creative and technical information within the
existing art and animation fraternity in India.
It also hosts Anifest India, the biggest annual animation
festival in the Indian subcontinent, which features the TASI
Viewer's Choice Awards. It also hold technical and in-
depth workshops and sessions nearly every month.
 FACTS
The Indian animation industry was estimated at $354 million in
2006 and is forecast to reach $869 million by 2010. Animation in
India is currently riding on two key factors - a large base of
highly skilled labour, and low cost of production. While the
industry is gaining prominence steadily, several important factors
such as the government's role in supporting the animation
industry, and producing original content locally.
In 2009, the state of the animation industry in India, was
growing at a CAGR of 30%, is estimated to reach US$ 1.5 billion
by 2005.
 FACTS
In 2009, the state of the animation industry in India, was growing at a
CAGR of 30%, is estimated to reach US$ 1.5 billion by 2005.
Some of the other estimates of the NASSCOM report on animation
indicate the following:
The global entertainment market will generate a demand for animation
production services of the order of US$ 37 billion by 2003
In the non-entertainment segment the demand for animation production
services will touch US$ 14.7 billion by 2005
The global film/TV program production market will create a US $ 17.5
billion revenue opportunity for animation production houses
The Indian gaming industry was estimated at nearly $48 million in 2006
and is expected to cross $424
 COMPETITION IN THE
MARKET
Pune, is competing with Hyderabad and Mumbai to be the country's
animation hub. With the sector facing severe human resources
shortage, more and more studios are increasingly venturing into
animation training. Chetan Deshmukh, an anomator and special
effects expert, recently shifted his base to Pune from US. He has
worked on Hollywood movies like Chicago and Shanghai Knights.
The Mahratta Chamber of Commerce, Industries and Agriculture
(MCCIA), a premier body of industries in and around Pune region
has launched a programme to catapult Pune as a global hub for
animation and gaming. It has recently formed a group of
professionals, training institutes and celebrities to implement the
initiative, with filmmaker Amol Palekar has as their brand
ambassador.
 Comparison with the
global scenario
The total global animation production figures, according to
the NASSCOM Animation report, range between US$ 16-
31.5 billion for the year 2000. Statistics for 2001 stand
anywhere between US$ 25 billion and US$ 38 billion.
Analysts estimate that the global animation production
rose to about US$ 45 billion in 2002
 Ventures
Continuing its impressive financial run, Chennai-based Media
Technology Company Sanraa media,has signed a £ 2 million deal
with the Leading Global Production Company Endemol, UK for
the production of the animated series 'The 99', which is based on
the illustrated comic 'The 99'. The 99, a 3D animation series, will
comprise 26 episodes will be done by Sanraa Media and day-to-
day production will be overseen by Endemol.
The co-production deal also entitles Sanraa Media to the rights of
distributing the series in India, Indonesia, Malaysia, Pakistan, Sri
Lanka and Thailand.
 Animation institutions
National Institute of Design, Gandhinagar
MAAC (Maya Academy of Advanced Cinematics)
Arena Animation Academy
Zee Institute of Creative Arts ZICA
Sanraa Media Knowledge Center
Birla Institute of Technology, Jaipur & Noida
Picasso Animation College, Bangalore
 Animation
studios/companies in
India
Animation studios in India including television channels and production
studios. Octave Simulations
DQ Entertainment
Bluegrass Studios
Buena Vista International India
Cartoon Network (India)
Sanraa Media Ltd
Tata Elxsi
Future Thought Productions
Phoebus creations
Reliance MediaWorks Limited
UTV Toonz
Crest Communications
CONTINUED
Crest Communications
Heart Entertainment
Jadoo Works
Prana Studios
Oxygen Animation Studio
Pentamedia Graphics
Toonz Animation
Super Audio (Madras) Pvt Ltd
List of Indian animation
movies
Ramayana: The Legend of Prince Rama (1992)
PANDAVAS - THE FIVE WARRIORS (2000) - National Award in the category of
BEST FEATURE FILM IN ENGLISH 2000 & Second Best Animated Feature Film
Award in Vancouver Effects & Animation Festival, 2001.
Hanuman (2005)
Kittu (2006)
Krishna (2006)
Return of Hanuman (2007)
Roadside Romeo (2008)
Dashavatar (2008)
Ghatothkach (2008)
Cheenti Cheenti Bang Bang (2008)
Arjun – The Warrior Prince (2009)
Bal Ganesh (2009)
Lav Kush - The Warrior Twins (2010)
Toonpur Ka Superrhero (2010)
Koochie Koochie Hota Hain (2010)
 CONCLUSION
India's animation industry likely to hit $1 bn by 2012
The Indian animation market , estimated at USD 494 million in 2008,
will likely grow at compounded annual growth rate of 22 per cent till
2012, an industry official has said.

"Globally, the animation industry is poised to touch USD 100 billion by

2012 and India's animation industry is expected Indian companies have
also been helped by the increase in production budgets for animation
movies worldwide. "In the past decade, more than 15 animated movies,
with budgets over USD 100 million, have been produced and we are
hoping to continue this trend", Mehta said.
to hit USD 1 billion by 2012, aided by increased outsourcing and a
growing domestic market,"
THANK YOU