Sweet Solutions

Marketing
Strategy
 CURRENT MARKETING
STRATEGY
▹ ONLINE
MARKETING

2
SWOT ANALYSIS
Strengths Weaknesses
• The products offered budget • The establishment lacks
friendly. endorsement.
• The cake shop comes with a • Limited service lines.
coffee shop with other
establishments who has the
3
same owner.
Opportunities Threats
• Since the products are • There are other cake shops
budget friendly, people will near the establishment.
be willing to purchase. • Parking restrictions.
• Due to technology being
handy, it’s easier to market to
people from different places.
 Objective of
the
establishment
Sweet Solutions specializes in
customized cakes for every occasion:
birthdays, weddings, anniversaries,
graduations, any kind of celebrations,
and even for just satisfying your sweet
tooth!
 “
Marketing is building a
brand in the eyes of the
prospect.

- Al Ries
The Laws of Branding
Target Market:
Students
Marketing
Strategy
Product
Place
Price
Promotion
Facebook Page

Cost: 0
Blog

https://salvatuslaikamari.wordpress.com/2019
/04/21/sweet-solutions-
bakeshop/?fbclid=IwAR3t0ZccGWJp43Ajr9Ek
v5pI7sANgTjslMXSTL_91fBIVIB9j5Wg3rWck
Cost: 0 yU
Blog

10

https://salvatuslaikamari.wordpress.com/20
19/04/21/sweet-solutions-
bakeshop/?fbclid=IwAR3t0ZccGWJp43Ajr
9Ekv5pI7sANgTjslMXSTL_91fBIVIB9j5Wg
Cost: 0 3rWckyU
Flier

Cost: 500 pesos

Booth

12

Cost: estimated 7,000 pesos

 Does your market know you exist?
Awareness Are they fully aware of your brand’s benefits?
Are you putting enough budget to reach your market?

Knowledge Does the consumer know what your product can do?
Are they aware of the ingredients / action of those ingredients?
Are all the claims believable?
Liking Are you projecting an appealing image?
Are you able to make the consumer want your product?
Do you elicit positive feelings towards your brand?
What
Does other values
he prefer yourcan you over
brand offer?
others?
Preference Does he believe your product offers a unique and superior benefit?
Does the consumer have a firm resolve to buy your product?
Conviction At what lengths is he willing to go to buy your product?
How available is your product?
Is it easy to find?
Purchase Is the price acceptable?
Will your brand be chosen amidst other products in the shelf?

Use Does the product deliver its promises?

Is there a better way to enjoy it?
 GROUP 2: Cake Shop
Buenaventura De Guzman Dioso

Ramirez Lucas
Salvatus