Goal:

Our goal is to attract POTENTIAL customers. Get

ROI as soon as possible.

Mission:
Our mission is to reach the customers mind so that we
will be the priority of customers

Vision:
 Passion Sports 19-A, Dey Tower, Canara Bank Building, 099772 00161
Manoramaganj Manoramaganj 19/A Dey Tower,
Mahatma Gandhi Rd

Mahavir Sports MG Rd, Palasia 098260 32055

P. P. Sports D-37. Bakhtawar Ram Nagar 097531 67772
Real Mark Sports 25, Chhavani Chowk 094259 10969
Manoj Sports Fitness Planet 177/2, Vaishnav Shopping Complex, Jawahar 093021 21561
Marg, Near Raj Mohalla Square
Real Mark Sports No.UG-4, Princess Residency Plaza 0731 429 9619

New Nagpal Sports Sudama Nagar 0731 405 6656

Jhabua Sports LG-2, 626-627, Indore-Icchapur Road 0731 407 3622
Shree Ram Sports Shop no.1 ,18 anand bazar main road 090395 21181
Rahul Sports 623, Khajuri Bazar, Saraswati Market 098260 77746
Armour Sports G-107, Apollo Tower, MG Rd, Palasia 0731 252 4205
Black Panther Sports Wear 27/1, Sapna Sangeeta Rd 0731 404 4470
National Sports 9, Sutar Gali, Nagar Nigam Road, Jail Road 0731 253 8217

Sports World Mangal city, F-104/105, Vijay Nagar Square 093011 43638

Raj Sports 5, Sutar Gali, Nagar Nigam Road, Jail Road 099269 47000

shrinath sports 187, Tilak Path Ram Bagh near malhar asharam 088896 66665
D2U Sports and fitness 181,RNT Marg,, Chhawni, 0731 421 8921
Asian Sports 44,Chhogalal Ustad Marg 0731 253 5715
Aakash Aero Sports 228-B, Sangam Nagar, near indore wire 098069 20000

Sports Point 101, Nagar Nigam Road, Municipal Office Road, 0731 253 8217
Jail Road
Our product:
 Cricket bats, balls, gloves, stamps, pad, hale mates & guards: People of Bangladesh likes cricket very much. As
Bangladesh cricket team is playing well nowadays, its popularity is increasing. We can earn more profits from these products as
people are buying these products very much.

 Football: Footbal hasn’t got so much popularity in Bangladesh as cricket has. But in the time of FIFA world cup, its demand
increases. People like to buy footballs at that time.

 Badminton Rackets, shuttlecocks, nets: Badminton is played more in winter than the other seasons. In winter, young
generations buy rackets, shuttlecocks to play badminton.

 Basketballs, baskets: Basketballs are played in different schools and colleges. Some students want to play basketballs in their
schools and colleges. We are providing this product for them.

 Chessboard, chess: There are many people who always want to improve their skill. Playing chess is a great way to do that.
For them we are providing this product.

 Tennis ball, tennis bat: When students of schools, colleges and universities get time, they play table tennis to pass their time.
Though it is not a part of big games like cricket, football, they like it.

 Spike shoes, boots, keds: Shoes are really important for everyone’s life. Young generations like stylish sports shoes than the
normal shoes. As we are providing stylish shoes and keds, we hope that our products will be sold more than theothers.

 Tracksuits, jerseys, sport append: When a cricket or football match starts in Bangladesh, people like to wear jerseys to
support their team. That’s why the demand of jerseys is many.
Discount and allowance pricing
 Cash discounts
 Quantity discounts
 Functional discounts
 Seasonal discounts
Psychological pricing
 Pricing based on perceptions
 Reference pricing
 Odd pricing
Market Analysis
Target Market: Our target is to establish our brand in our country. First of all, our target market is adults
and children. Children like to play with different types of sports equipments. Adults buy that for them.
Nowadays, women also play different types of games. So we are targeting women besides men. We
will provide our products in summer and winter. We will keep indoor and outdoor games.

 Potential Customers: Our potential customers are young generations who are interested in sports
and sports equipment.

 Attracting New Customers: We will attract new customers by giving discounts of our products.

 Customer’s Benefits: We will give offers and discounts to the customers. Our customers can buy our
product in a small amount. They will get the best product with warranty such as – if we sell a cricket
bat, we will give 6 months guarantee. For selling our products more, sometimes we will give different
offers like buy one, get one free.

 Market Size and Trends: Nowadays, sports equipment market size has not extended so much. But
we are thinking that in future, our market size in sports equipment will extend in our country.
Marketing Strategies
 Firstly, we can invite our friends, relatives and neighbor to visit our shops, so that they can introduce with
our products and thus this process, they are willing to buy our products and they tell their friends, parents
and relatives to buy our products. Through this process we can promote our business.

 Secondly, we will sponsor our product through the Indoor Cricket League of Bangladesh.

 Finally, we can promote our business through various advertisement strategies. We can advertise our sports
equipment/products through trade magazines, newspapers etc.

 Marketing process: We will conduct our marketing activities through television, newspaper & attractive offers.
 Firstly, we will advertise our product in some newspapers. People will know about our product in
newspapers.

 Secondly, we will show our product in television. In different channels, we will show add of our
product. With this add, people will be able to know about our product.

 Thirdly, we will give different types of attractive offers. Nowadays, people look for various offers.
We will give the offer Buy 1, get 1 free. Then we will give the discount.
 SWOT Analysis

Strength:
1.High quality and reasonably priced product

2.Provide more demandable product

3.Make with decisions and implement

Threats: Weakness:

1.Continuing challenges faced by the sports 1.The limited space

equipment industry SWOT
Analysis 2.The challenges imposed by the current
2.Huge competition market situation

3.Limited profit

Opportunity:

1. Capture Target Market

2. Strategic location

3. Rau Mahu area

 Strength:

 High quality and reasonably priced product: We provide high quality and reasonably priced product for our
consumer. We capture consumer to our products in this quality and our reasonable price.

 Provide more de mandable product: The demand for a product quality is that buyers will be willing to purchase
at a given price.

 Make with decisions and implement: We make decisions and implement strategies to talk each of our partners
and co workers and this is our strength.

 Weakness:

 The limited space: The limited space of our sports work shop is a weakness of our shop.

 The challenges imposed by the current market situation: As we are new to business, we have to face many
challenges that imposed by the current market situation.

 Limited profit: Other companies have a lot of profit and market share, but the profit of our company is very
limited and this is the major weakness of ourcompany.

 Opportunity:

 Capture Target Market: We can capture market easily. We should open branches there and we can offer the best
product to consumer. Our shop can be popular in this market.

 Strategic location: Location is the main thing of this business. If we can build up our shop in a perfect strategic
location it could be one of the most popular shops in our country.
 Threats:

 Continuing challenges faced by the sports equipment industry: we faced many challenges
that create by the sports equipment industry. Sports equipment industry increased their sports
equipment price .that’s why we faced these chal enges.
 Huge competition: Huge competition is another threat for our company. Opposition company
offer better and demandable product and often they offer many discounts to capture markets.
Questions